With the integration of artificial intelligence, I now offer a complete end-to-end sales solution tailored for small to medium-sized businesses. This innovative approach empowers companies to accelerate their revenue growth, optimize their sales processes, and stay ahead in today’s competitive market. Together, we can drive results faster and more efficiently than ever before.

My name is Marcella Villarreal, and for more than 25 years, I have been deeply immersed in technology sales. My experience spans crafting strategies, coaching teams, and sparking success for leading companies such as Microsoft, Expedia, and Oracle. SAP recruited me to overhaul their customer service training programs, which achieved global success. Now, driven by my passion for sales, coaching, and instructional design, I am excited to begin a new journey as the CEO of SalesIgnition Consulting. My goal is to bolster small businesses by nurturing the growth of high-performing revenue-generating teams and ensuring customer satisfaction.

Recruited by SAP to redesign, create, develop, and deliver Essential skills training to multiple customer service teams worldwide. Training was recognized by CVO and re-created for 3 other teams and made mandatory. Designed and constructed project plans and development strategies for new manager hires after they on boarded and started developing their teams. Created, developed, updated intranet training site for new managers to train and find resources. Provided audio, voice acting on all my created trainings, and assisted with other team meetings. Was asked to be a guest expert on SAP's intranet podcast on Customer Service/Sales topics. Proficient with Articulate 360 and Vyond.

In between job changes, I took time off to care for my beloved Grandma. Assisted with her daily care, hospice needs, diet, meds and anything she needed until the end.

EPAY Systems, Inc., a growing SaaS provider of human capital management solutions. Responsible for building new business through the acquisition of new business and revenue in the Northwest region. Cleaned up, targeted, and added over 500 new prospects to the territory. Networked and created new leads and attended marketing events for my territory. Established relationship with the Silicon Valley payroll association and coordinated a meeting/presentation with all their members. Worked with exisiting customers to solidify long term relationships.

Cornerstone OnDemand is a global leader of cloud-based talent management software solutions. Over 14.5 million users across 191 countries rely on Cornerstone to maximize their potential, develop their skills and foster new levels of collaboration. Cornerstone empowers some of the world’s leading organizations. Cornerstone OnDemand offers the only 100% organic, 100% pure SaaS integrated Talent Management solution that is uniquely positioned to deliver the strongest ROI for organizations looking to optimize and empower their workforce.Cornerstone OnDemand has been named one of the Best Places to Work in 2014 as part of the Glassdoor Employees' Choice Awards, ranking fourth on the list of medium-sized companies.

Hired on the first phase of HCM sales reps. Sold to the upper market and primary job duties are to sell business applications software/solutions and related services to prospective and existing customers. Worked on license renewals and negotiation. Account managed current customers and upsold. Manage sales through forecasting, account resource allocation, account strategy, planning and post closure customer support. Develop solution proposals encompassing all aspects of the application. Participate in the development, presentation and sales of a value proposition. Negotiate pricing and contractual agreement to close the sale. Identify and develop strategic alignment with key third party influences.* Q2 Award of Achievement- Quota achievement -Top 10%* Q3 Award of Achievement-Quota achievement & annual quota met* Q3 ASR team MVP * Q4 120% Quota achievementKey Responsibilities:• Accountable for the full sales cycle, usually in complex transactions, selling Oracle's entire portfolio of HCM software applications.• Targeting primarily C-Level and VP-level executives to uncover business transformation and talent management needs.Specialties: Human Capital Management / HCM, Talent Management, Compensation, Negotiations, License Agreements, Business Development, Software

Built a 3X pipeline of new corporate travel program customers by following leads, territory management, webinars, cold calling, and varies sales efforts. Trained majority of my premier sales team, selected to work on cross team focus groups, and help team members close competitive deals. Consistently lead the premier team in largest average deal size. Increased Egencia's revenue by prospecting, negotiating and closing corporate agreements Some Logo's were- Nat. Wildlife Foundation, Puma, Seapark, Love Culture/Medrona (Target), and Susan B Koman. Presidents Club 2008* first year qualifiedSalesperson of the month May, August, and Dec 2008Salesperson of the month February, April, May, July, October, December 2009*2nd largest revenue generator for 2009 bringing in over $27.5 million in new revenue.Quota attainment 128% July 2011

Helped establish revenue in a new territory and team by building a 3X pipeline. Initiated Executive Business reviews, QBR’s, Live Meetings, partner events, and customer visits. Created plans to accomplish sales commitments, primarily achieved by calling established accounts, identifying sales opportunities and working with field counterparts and business partners to gain solution wins and licensing commitments. Other sales activities such as training, demonstrations and on-site involvement and resolutions of account issues by escalating or delegating to the appropriate management, business group and/or technical resource team. Highly skilled at developing deep customer business relationships and selling solutions to senior IT and business decision maker’s executive contacts. Experienced in selling with a partner channel and knowledge of effectively leveraging partners to advance sales cycle and achieve greater customer scale. Ability to work as an overlay resource in a collaborative team environment. Quota Achievement award 2005 & 2006Education partner Achievement award 2006

Create leads and opportunities for the Central Region for the Mid Market Team and account managed a book of 300+ accounts. Interface with local and field Microsoft personnel as well as Microsoft partners. Directed Central sales team of seven in lead/opportunity generation for Microsoft while managing assigned territory. Helped lead Mid-Market team in the generation of over $15 million in revenue for the first half Microsoft's' fiscal year 2004. Achieved over 100% of quota as a team and individually each quarter. Presented on Microsoft products and sales training for new hires. Selected and personally trained by Microsoft Mid Market Sales Manager's to cover HQ inside sales roles. Successfully trained on Solution Sales training and coached on a weekly basis. Successful in creating opportunities, pricing, licensing, and managing reseller base. Engaged in customer business discussions and managed resources to increase sales on classic and MBS products. Also worked on CSI, new business development, renewal business, sponsor letters, and identified customer situations into the CMT tool. Proficient in Microsoft tools. Built pipeline of 1.9 million in 10 weeks with most opportunities forecasted over 60%. Worked closely with channel and service partners to ensure customer satisfaction from initial conception to completion.* Team lead of 16 and back-up manager

Successfully brought in new customers on an untargeted product. Primary responsibilities included generating initial customers, presentations, generating leads, marketing campaign, cold calling, forecasting, and selling of product. Assisted in product development team on product enhancements on a weekly basis. Salesman of the Month-August (revenue) *first month

Corporate sales partner of business-to-business, enterprise-level application software focused on the Customer Relationship Management (CRM) market. Primary responsibilities include researching sales targets, prospecting into companies at the executive-level, proactively building a case for Talisma's products and services, and then securing qualified appointments for Talisma with CEO's, CIO's, and/or CTO's. Developed a sales plan and assisted in building a $2.3 million pipeline in a new territory. Updated weekly forecast and prospected potential clients by cold-calling and targeting marketing campaigns. Built customer relationships and scheduled potential partner appointments for outside sales partners. Supported three senior sales reps and one regional sales manager and managed their book of business of over 500 customers. Participated and demonstrated various products at nationwide trade shows. Solely produced sales in outsourcing program rollouts bringing in additional revenue for territory. Successfully secured opportunities with major National accounts such: as Novell, Dun & Bradstreet, Acer America, Sun Microsystems, Neiman Marcus, and Texas Instruments.