I love helping CEOs. Why? Because 62% of CEOs have a confidence gap in their team's ability to drive success against their GTM strategy. Our team’s superpower is helping CEOs identify the actual root causes of low revenue performance. It sounds simple, but it's not. Today's B2B buyers have grown more self-capable and nimble than most sales teams, and most CEOs assume that the GTM playbooks and sales motions are being updated and managed. Never assume. Brian Shea is a distinguished revenue operations advisor, sales development coach, and go-to-market strategist, dedicated to empowering founder-led commercial B2B organizations. As the Principal of Lucrum Partners, Brian leads a team that delivers comprehensive advisory services, including research-led talent strategy, sales technology optimization, sales and account management process enhancement, and frontline sales management effectiveness.With a keen focus on driving sales efficiency and effectiveness, Brian is a sales effectiveness consultant for Corporate Visions. His insights and expertise are widely recognized, making him a sought-after thought leader in the industry. Brian also hosts a monthly B2B leadership webcast, sharing valuable insights and strategies with a broad audience of industry professionals.Adding to his credentials, Brian is the author of a compelling revenue impact eBook specifically tailored for private equity portfolio managers. This demonstrates his ability to translate complex concepts into actionable strategies that drive growth and profitability. His contributions to the field have established him as a trusted advisor and influential voice in B2B sales leadership and revenue operations.