Joel Salgado Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

• Miller High Life
• Steel Reserve Alloy Series

Purchase, New York, US

• Developed Web3 marketing strategies and led external agency RFP process for Frito Lay North America to leverage metaverse platforms and NFTs to engage consumers

Boston, Massachusetts, US

• Analyzed market trends to make business cases for a large wholesaler to drive sales initiatives and execute key retail programs, growing wholesale volumes by 30% in 2020 while industry average was flat to single digits
• Consulted the Angry Orchard brand team on multicultural marketing strategies including bilingual messaging and new product innovation, doubling index of diverse drinkers from prior year
• Led a cross-functional team of 20 to rebrand corporate social media accounts to be more inclusive by spotlighting diverse employees, resource groups, and social impact initiatives, increasing average reach 15.7%

Boston, Massachusetts, US

• Drove first company-wide commitment on diversity, equity, and inclusion by co-founding the IDEA Network (employee resource group) and expanding membership to over 100 diverse coworkers and allies
• Delivered $2.6MM dollar sales growth (22%) in IRI over one year by building tactical sales plans for wholesaler

Boston, Massachusetts, US

• Achieved 11% volume growth for 75 core accounts and finished in Top 15 among 113 peers for a national sales incentive
• Championed the distribution of a yearly trade marketing budget and point-of-sale inventory for our wholesaler’s account base totaling more than 4,500 retailers

Orlando, FL, US

• Launched a new networking group exceeding $500,000 of economic impact within three months and brought networking program total to $14MM of economic impact in 2018, a $1MM increase over prior year
• Grew new memberships 38% (+163 members) by leveraging ambassador program to increase referrals
• Expanded the Supplier Diversity Council and its' scholarship fund to guide and sponsor 10 small businesses through minority-business-entity certification process

Washington DC, US

• Taught a third grade class of 28 students to get a 100% pass rate on standardized English fluency tests
• Established a private tutoring business with a dozen clients by marketing to K-12 students and adults

Established sales routes with key accounts and developed a sales and warehouse team under the founder's leadership to grow a startup boutique wine distributorship to $500,000 in annual revenue

Washington D.C., DC, US

• Analyzed metropolitan trade statistics for clients and our database
• Hosted an International Business Etiquette and Export Compliance Training for 70 attendants
• Consulted small businesses on export strategy and compliance

Orlando, FL, US

• Maintained and updated the organization’s inventory of base market research located on both the organization’s internal network and website. Develop statistical expertise in showcasing the Orlando region’s competitive.
• Generated new content used to support sector-specific business development activities. Help to create and regularly update collateral highlighting the region’s strengths in the life sciences, digital media, business.
• Researched and maintained a database of primary employers in the region, both in aggregate and across sectors and geographies. Extend that research to track emerging companies of note outside the region.
• Under the direction of the Director of Business Intelligence, helped to maintain the integrity of data in the EDC’s Customer Relationship Management (CRM) software.
• Worked with the Director of Business Intelligence to monitor and report on key economic trends impacting the Orlando region. Contribute to the development of new internal and external economic content.
• Supported both the Business Intelligence and Business Development teams with other assignments and requests as needed.

Bethesda, MD, US

• Facilitated the planning efforts of multi-million dollar projects including product development, production, warranty, and capital management with a cross functional team
• Designed an Access database with the product development team to track over $10 million in warranty items throughout US military bases world-wide

Orlando, Florida, US

Master Of Business Administration - Mba, Marketing

Mba Prep Fellow ('21), Professional Development Fellow ('23)

Bachelor Of Science In Business Administration (B.S.B.A.), Economics, International Business Minor

Bachelor Of Business Administration (B.B.A.), International Business