Ulvedal A/S develops, produces, and sells its own products for retail and chains throughout the EU.Assignment:⁣⁣⁣Growth as well as expansion and professionalization of the sales force, as the company had too little market penetration compared to its potential. ⁣⁣⁣Areas of responsibility:⁣⁣⁣- Responsible for building, developing, and training the sales organization incl. building/turn around performance culture in the team, as well as direct personnel management⁣- Preparation and implementation of product and sales strategies B2B⁣- Cultivation of new markets within retail/chains⁣- Supplier negotiation⁣- P&L responsibility⁣⁣⁣

Task:Growth as well as expansion and professionalization of the sales force, as the company had too little market penetration compared to its potential.Responsibilities:- Responsible for building the sales organization incl. organizational development and staff management- Turnaround of sales organization and sales culture- Preparation and implementation of product and sales strategies B2B- Supplier negotiation- P&L - Budget responsibility- Project manager on the implementation of IT systems for handling merchandise and contracts, incl. KPI's monitoring and follow-up

Task:Growth as well as expansion and professionalization of the sales force, as the company had too little market penetration compared to its potential.Responsibilities:- Organizational development and staff management- Member of the board- Responsible for building a sales organization consisting of a sales manager and 28 employees- Preparation and implementation of product and sales strategies B2B- Supplier negotiation- P&L - Budget responsibility- Project manager on the implementation of IT systems for handling merchandise and contracts - Planning and participation in trade fairs, i.a. in Las VegasResults:- Expanded the market from 4 to 48 states and created significant growth for Liberty LLC in a highly competitive marketWhen I was headhunted for the job at Liberty LLC, the turnover was DKK 7.8 million. USD.The turnover was DKK 105.5 million. USD when the company was sold in November 2015.

Responsibility:- Head of sales organization, incl. organizational development- Determination and implementation of product and sales strategies- Supplier negotiation- Planning and participation in fairs- Budget managerGB develops, produces and sells its own product range within bread and cakes. Customers: Shell shops, OK shops, Rema 1000.I was headhunted in 2011 to Liberty LLC by a Dane in the United States.

Responsibilities:- Responsible for building, managing and developing a sales organization with 14 salespeople- Sales activities in Norway, Sweden, Germany and France- Including responsible for customer satisfaction and development in initiatives- Preparation and implementation of product and sales strategies- Supplier negotiations and sales meetings- Budget responsibility- Planning and participation in Inco fairs

Industry: Danish company dealing with development, production and international sales of own fixtures products for ships and stores, for example Danish Supermarked and Coop.Area of responsibility: Responsible for the development and implementation of sales strategies, development of sales organization and sales with 4 salespeople, organizational development, personnel management, sales meetings as well as budget and cost responsibility. I was project manager for the implementation of IT systems for inventory and production management as well as strategy and governance systems for procurement and production. I planned and participated in various fairs, including Herning, IBA, Inco and Frankfurt. Just as I completed sales activities in Norway, Sweden, Germany, Holland and France.Success: Inventarcompaniet was a company that customized fixtures and wanted to be a great player in a fairly uncultivated market. I was headhunted from Strømmen to build sales, which I managed successfully to great satisfaction for the owner. We were the first supplier to implement baker counters into Dansk Supermarked, counters where you could take your bread yourself. Today, Dansk Supermarked is running the same concept. We customized fixtures for many stores with great success and customer satisfaction. i.e. DFDS, Strømmen A/S, AJ Butiksindretning.As the director chose to merge with Haaning A / S, I went to Inco as a sales manager.

Industry: Company engaged in the development, production and sales of own products in the fixtures and bakery machines area.Area of responsibility: Responsible for the development and implementation of sales strategies, building of sales and budget responsibility. Moreover planning and participation in trade fairs, including Herning and IBA fairs, just as I completed sales activities in Germany and France.Success: Strømmen was a very small company where I learned the fundamentals about sales to customers, how to make a difference by being present, independent, self-motivated, and by selling the best solutions to the customer. Ever since, I have been using these tools in my career with great success.