Salih Unlu Email & Phone Number

Utrecht, Netherlands

Vars Foods BV is a dynamic wholesale company specializing in importing a diverse range of food and non-food products for retail supermarkets and the Horeca channel. Headquartered in the Netherlands, our operations extend to encompass a vast warehouse facility located in Schiphol-Rijk.With a customer-centric approach, we accommodate orders on both truck and container bases, delivering directly to our clients' warehouses. Our comprehensive inventory includes a wide array of goods… Show more Vars Foods BV is a dynamic wholesale company specializing in importing a diverse range of food and non-food products for retail supermarkets and the Horeca channel. Headquartered in the Netherlands, our operations extend to encompass a vast warehouse facility located in Schiphol-Rijk.With a customer-centric approach, we accommodate orders on both truck and container bases, delivering directly to our clients' warehouses. Our comprehensive inventory includes a wide array of goods, ensuring we meet the diverse needs of our clientele.Drawing on years of experience and industry expertise, Vars Foods BV has evolved from its origins as a fruit company to become a trusted name in the wholesale sector. While we maintain strong roots in fresh produce, our product portfolio now extends far beyond fruits and vegetables.We take pride in our ability to source and deliver high-quality products, offering flexibility in branding options to suit our clients' preferences. Our commitment to quality is evident throughout our processes, from procurement to packaging, ensuring that freshness and excellence are always at the forefront.At Vars Foods BV, our dedicated team, comprising skilled professionals and a robust management team, is committed to delivering superior customer service across our markets in the Netherlands, Belgium, Germany, the UK, and Turkey. Our goal is to provide top-notch products at competitive prices while upholding the highest standards of service excellence.Join us in experiencing the difference with Vars Foods BV - your trusted partner for wholesale solutions in the food and non-food sectors. Show less

Netherlands

As a highly skilled and experienced Marketing/Business Consultant, I offer expert consulting services to companies seeking to expand their businesses in the Netherlands or requiring interim marketing project management. With a deep understanding of marketing principles, market research, and strategic planning, I help clients develop and implement effective marketing strategies, drive initiatives, and achieve their business objectives.Our extensive network and expertise in market… Show more As a highly skilled and experienced Marketing/Business Consultant, I offer expert consulting services to companies seeking to expand their businesses in the Netherlands or requiring interim marketing project management. With a deep understanding of marketing principles, market research, and strategic planning, I help clients develop and implement effective marketing strategies, drive initiatives, and achieve their business objectives.Our extensive network and expertise in market analysis, brand building, logistics, and setting up trading entities will help you succeed in Dutch and European markets. We provide a wide range of inputs which may stand alone or be combined:• An assessment of your entry strategy• Connecting with potential partners &/or clients, including retailers, wholesalers, etc.• Market Analysis• Establishing and Building a Brand• Office/HQ Location• Establishing Logistics & Warehousing Strategy• Setting up a Trading Entity• Coaching on Living & Working in the Netherlands Show less

Netherlands

Font Sofa is a professional manufacturer of modern sofas and designer furniture reproductions. We specialize in contemporary style corner and seat fabric sofas for furniture retailers and traders. Our goal is simple: to create modern sofas that do not sacrifice comfort for our worldwide customers.With our global office located in the heart of the Netherlands and a state-of-the-art manufacturing facility spanning 12,000 m² in Turkey, Font Sofa serves customers in over 10 different… Show more Font Sofa is a professional manufacturer of modern sofas and designer furniture reproductions. We specialize in contemporary style corner and seat fabric sofas for furniture retailers and traders. Our goal is simple: to create modern sofas that do not sacrifice comfort for our worldwide customers.With our global office located in the heart of the Netherlands and a state-of-the-art manufacturing facility spanning 12,000 m² in Turkey, Font Sofa serves customers in over 10 different countries worldwide, including the Netherlands, Belgium, UK, USA, Denmark, France, Sweden, and Spain.In addition to manufacturing our own products, we also work on large individual projects to meet the specific needs and requirements of our customers. We pride ourselves on our commitment to quality and customer satisfaction, and strive to provide the best possible products and services to our valued customers. Show less

Amsterdam, North Holland, Netherlands

Double-hatted Global Business Development Marketing Manager role & Marketing Project Manager role for Latin America, US, Russia, Ukraine, CIS, Middle East & Africa Key Responsibilities• Reporting directly to Region President, I am accountable for ensuring alignment between Global and Local Marketing teams. • Working with global and local marketing, and global R&D teams to develop Regional & Global Business Development Innovation Roadmap and growth plans.• Monitoring… Show more Double-hatted Global Business Development Marketing Manager role & Marketing Project Manager role for Latin America, US, Russia, Ukraine, CIS, Middle East & Africa Key Responsibilities• Reporting directly to Region President, I am accountable for ensuring alignment between Global and Local Marketing teams. • Working with global and local marketing, and global R&D teams to develop Regional & Global Business Development Innovation Roadmap and growth plans.• Monitoring and evaluating regional performance, and identifying new opportunities within the region.• Leading Geographical Expansion - New Market Entry Marketing Strategy • Developing and Executing Media & Creative Campaign Strategy for Global Business Development team. Key Achievements• Arranged 10+ Global Category Innovation Workshops to build scale behind global product launch initiatives, and developed 5-Year Innovation Roadmap. A valuation of these initiatives identified a total of +€100M€ incremental revenue.• Led the media strategy development and planning process for US, Finland, Iceland, Malta, Serbia, Croatia, and Slovenia by working effectively with Havas and Global Media teams on a weekly basis.• Launched a new brand in Finland, with digital being focus media and over achieved reach KPIs: 4.4 million unique contacts / 26 million impressions, reached 85% of the total population in less than a year.• Led the creative campaign development/adaptation process for all Global Export categories & markets• Built sales (Ecom) focused media strategy for the first time in Balkans via Awareness, Ecom, Youtube and Influencer campaigns. • Established a regional marketing community to share ideas/learnings, improve the communication across markets, revisit Innovation Roadmap, and have Marketing Talent Review & Development discussions. • Chosen for Future Senior Leaders Program Show less

Utrecht, Netherlands

Key Responsibilities• As the Global Business Development team, we are dedicated to introducing new consumers around the world to our great brands and range of coffees and teas via our distributor/partner export network. • Led marketing team to grow in Finland, Malta, Iceland, USA, and Eastern Adriatics (Serbia, Croatia, Slovenia, Bosnia & Herzegovina, Montenegro, Kosovo, Macedonia, Albania, through right portfolio deployment, innovation management, media planning and ensuring campaign… Show more Key Responsibilities• As the Global Business Development team, we are dedicated to introducing new consumers around the world to our great brands and range of coffees and teas via our distributor/partner export network. • Led marketing team to grow in Finland, Malta, Iceland, USA, and Eastern Adriatics (Serbia, Croatia, Slovenia, Bosnia & Herzegovina, Montenegro, Kosovo, Macedonia, Albania, through right portfolio deployment, innovation management, media planning and ensuring campaign relevance given local culture and customs and then advising on local execution. • Led a team of 10+ global & local marketers both in Headquarters & local markets in scope.Key Achievements• New Category launch in Eastern Adriatics:- The project was the biggest single category opportunity in the overall company in 2019.- Led Innovation Management process, Concept – Design Tests before the launch- Achieved 3,5% Value Share; highest share ever achieved in the first 6 months- Worked with media, creative agencies and central marketing to develop an effective 360 campaign and delivered new TVC; TV 'bumper' ads; outdoor media; celebrity placement (influencers)• Led USA portfolio sourcing change from USA to European sourcing. Launched a new brand website in US and brand page in Amazon.com• Led new categry and brand launch campaigns in Iceland and Malta• Activated Social Media Accounts in all markets, followed by an always‐on digital plan for the top markets.• Trained all the strategic business partners to improve their company / brand / product / marketing knowledge Show less

Istanbul, Turkey

• Appointed as a member of Country Leadership Team, and led the marketing transformation process from Mondelez International to newly created Jacobs Douwe Egberts and helped establish Jacoubs Douwe Egberts country organisation.• Led New Launch Development of 16 SKUs in 1 year and received “EECAMEA Region Award”• Development and implementation of annual marketing plans resulted in 45% Net Revenue increase vs PY. This growth resulted in 4.1 pp market share increase vs PY for the first… Show more • Appointed as a member of Country Leadership Team, and led the marketing transformation process from Mondelez International to newly created Jacobs Douwe Egberts and helped establish Jacoubs Douwe Egberts country organisation.• Led New Launch Development of 16 SKUs in 1 year and received “EECAMEA Region Award”• Development and implementation of annual marketing plans resulted in 45% Net Revenue increase vs PY. This growth resulted in 4.1 pp market share increase vs PY for the first time in over 3 years.• Developed a new TVC and Digital Campaign• Acted as the Project leader of a top priority regional category project for EECAMEA region regarding Concept & Product Development, Packaging and Consumer Testing. Show less

Istanbul, Turkey

Reported directly to Marketing Director & Dotted-line reported to EEMEA Media & Marketing Services Director in Dubai;• Double-hatted Category Leadership of the gifting and offering candy & chocolate category and Media Management for all Mondelez categories including Gum (Stimorol, Trident, Bubblicious), Candy (Halls), Chocolate (Milka & Toblerone), Biscuit (Oreo) and Coffee (Jacobs).• Managed a team of 5+ Brand & Media ManagersKey Achievements• Led a +€100 million Net… Show more Reported directly to Marketing Director & Dotted-line reported to EEMEA Media & Marketing Services Director in Dubai;• Double-hatted Category Leadership of the gifting and offering candy & chocolate category and Media Management for all Mondelez categories including Gum (Stimorol, Trident, Bubblicious), Candy (Halls), Chocolate (Milka & Toblerone), Biscuit (Oreo) and Coffee (Jacobs).• Managed a team of 5+ Brand & Media ManagersKey Achievements• Led a +€100 million Net Revenue category & +€10M total company media budget• Led the development and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth category. During this time, marketing played a key role in achieving double digit sales growth that consistently out-performed key competitors and the category as a whole. This growth resulted in 6pp market share increase for the first time in over 7 years.• Developed a new communication platform for the biggest Candy brand in the country and a first-time media usage through airing 35 unique TV copies and won several Creative Awards• Led the media agency transition and on-boarding process to Starcom / Vivaki Group and achieved 14% media productivity. Received EEMEA Region Award• Introduced Connections Planning / Consumer Decision Journey approach to the whole marketing team and led internal and external trainings Show less

Head of Shopper Marketing / Mondelez International & Kraft Foods Reported directly to Customer Marketing Director & led a team of Shopper Marketing, Market Intelligence & Analytics, and Merchandising Executives; had overall responsibility for enhancing the shopping experience for Mondelez International categories (Gum, Candy, Chocolate, Coffee, Salted Snacks, Gifting & Offering) • Led the Shopper/Trade Marketing… Show more Head of Shopper Marketing / Mondelez International & Kraft Foods Reported directly to Customer Marketing Director & led a team of Shopper Marketing, Market Intelligence & Analytics, and Merchandising Executives; had overall responsibility for enhancing the shopping experience for Mondelez International categories (Gum, Candy, Chocolate, Coffee, Salted Snacks, Gifting & Offering) • Led the Shopper/Trade Marketing transformation process from Kraft Foods to Mondelez• Ensured the development of category management tools such as: assortment optimization, shelf planning, shopper needs analysis; led Category Management projects with key customers• Developed Selling Story Presentations and held Engagement and Selling Story Meetings with key customers such as Carrefour, Tesco, Migros and Regional Key Accounts• Developed Shopper Marketing training programs for central sales, trade marketing, marketing, field sales and merchandising teams• Led Consumer & Shopper research projects incl. Shopper Research, Consumer Decision Tree, Household Panel Data, and AC Nielsen Data Retrieval/AnalysisKey Achievements• Managed annual shopper marketing budget of +€20 million• Led the planning & quality process of 2nd biggest merchandising team in Turkey with 508 headcounts• Trained 500+ internal & external associates on 5S/5P Shopper Marketing principles• Deployed Hot Zone / Prime Zone Category Management projects for 30+ customers which led to +€50M Net Revenue Increase Show less

Istanbul, Turkey

• Creation and best in class implementation of local brand plans, and bringing new products to the market – based on a strategic framework from the European central teams• Managed media management, PR, event marketing activities • Prepared Annual Operating Plan and Quarter volume/revenue by channel, size, brand and ensure alignment with all commercial leaders• Defined product launch plans and targets, and executed launch meetings through efficiently communicating marketing programs… Show more • Creation and best in class implementation of local brand plans, and bringing new products to the market – based on a strategic framework from the European central teams• Managed media management, PR, event marketing activities • Prepared Annual Operating Plan and Quarter volume/revenue by channel, size, brand and ensure alignment with all commercial leaders• Defined product launch plans and targets, and executed launch meetings through efficiently communicating marketing programs to sales & channel activation teams Show less

• Led ATL development process by means of timely briefs and effective follow up• Led media planning process and A&P budget• Led innovation planning process through preparing Product Development Requests, new product Launch Approval Meeting documents for the region team based in Manchester• Responsible for consumer promotions to optimize synergies within the plans with other Med/CEE and European promotions area by attending the European Promotion Meetings in major European… Show more • Led ATL development process by means of timely briefs and effective follow up• Led media planning process and A&P budget• Led innovation planning process through preparing Product Development Requests, new product Launch Approval Meeting documents for the region team based in Manchester• Responsible for consumer promotions to optimize synergies within the plans with other Med/CEE and European promotions area by attending the European Promotion Meetings in major European countries• Used market research to help identify insights and build into brand activities to drive the category business• Day to day management and coaching of the Assistant Brand Managers• Key Achievements• Launched the first adult & kids breakfast cereal brands in Turkey (Special K, Coco Pops, and Kellogg’s Corn Flakes)• Led portfolio development & sourcing change project from Germany to Turkey• Led establishement of a new categry (cereal bars) from concept development to local production in the country • Increased the market share from 9% to 30% in 3 years.• Developed and adapted 20+ local TV copies• Established country’s first interactive digital website platform with over 1M unique visitors Show less

• Gathering and interpreting data & scanning and filing the information about the sectors for the projects• Attending focus group and advertising agency meetings

Bremen Area, Germany

• Held interviews with the managing directors of various German companies in order to write the MBA graduate dissertation • The main subject was “Internationalisation Processes of Organisations from a Resource-Based View” and sponsored by McKinsey&Company Germany and LEMEX.

Mba, Brand Management And Marketing

• International Master’s Degree Program specialised in Innovative Brand Management & Marketing • Full Scholarship

Ba, International Finance And Trade

• Highest GPA among the department students • First Class Honours Degree

Ba, Business Administration & International Finance

Activities and Societies: Academic Representative of International Finance Department • Double Major Programme • Graduated with 100%.