-Formulation, execution, and compliance of the company’s Commercial StrategyImplementation of commercial flow, sales process, policies, and achievement of annual sales targets / KPIs.-Formulation and execution of pricing strategy -Rollout of marketing plans and strategies with a focus on market penetration, reach, and sustainable growth -Market analysis, research, surveys, and turning data into business intelligence-Formulation and implementation of brand/product portfolio mix -Drive the company’s digital marketing journey-Lead responsible for companywide rollout, management, update, and compliance of CRM-Unlocking teams' potential through leadership, guidance, shared vision, and empowerment-Drive an enabling culture fostering high customer satisfaction and retention-Financial management (working capital/cash flows / P&L / recoveries/expense budgeting etc.) of BUs reporting into this position for delivering overall consolidated financial KPIs -Support CFO with financial planning & and analysis, compliance, management of risk, and maintaining investor relations -Prospects funnel management, negotiations, and deal closing-Supervise Key Accounts t-Manage effective communication with business teams and other internal stakeholders -Support the CEO in the formulation, execution, and compliance of an effective external communication strategy and plan-Be one of the designated spokespersons for external stakeholders on behalf of the company-Develop and manage effective relationships and engagement at senior/top levels of Principals and other key strategic partners -Oversee that the company’s business operations are compliant with laws and all prevalent regulatory provisions

-Country responsible for Pakistan and Afghanistan with direct responsibility for Sales & Marketing and local support to central functions including Aftermarket, HR, Marcom, and Competence Development, etc.-Market investigation, mapping and supervising partner in the development of the business plan -Setting the platform for local assembly of EU premium truck with the ambition of enhanced scales.Devising and implementing a mutually agreed business model with the importer.-Setting strategic directions, planning, executing and follow-up developments-Driving the agreed market strategy through private importers-Partner’s competence development and coachingImplementation of the truck sales process and governance structure in partners’ organization-Develop and maintain a healthy relationship with important stakeholders in the market as well as across the partners’ organizations-Setting up a platform for new product launch and management of customers’ expectations-Coordinate and interact with customers, partner’s organization, and central functions within Volvo Group -Price management -Provide impetus to Volvo Group Truck brands and achievement of sales, revenue, GP targets-Renault Truck's local launch in Pakistan

-Overall country responsible with direct responsibility of Sales & Marketing and local support to central functions including Aftermarket, HR, Marcom, and Competence Development, etc.-Market investigation, mapping and supervising partner in the development of the business plan -Devising and implementing a whole new ‘Game Changer’ business model-Setting strategic directions, planning, executing and follow-up developments-Driving the agreed market strategy through private importers-Partner’s competence development and coachingImplementation of the truck sales process and governance structure in partners’ organization-Develop and maintain a healthy relationship with important stakeholders in the market as well as across the partners’ organizations-Setting up a platform for new product launch and management of customers’ expectations-Coordinate and interact with customers, partner’s organization, and central functions within Volvo Group -Price management -Provide impetus to Volvo Group Truck brands and achievement of sales, revenue, GP targets-Quester launch project steering

Lead Marketing & Sales teams to achieve qualitative and quantitative targets.-Development of market studies, analysis and feasibility reports for products’ refinements, new products introduction, business development and sales planning, etc. -Product selection and development of specifications.-Identifying emerging trends and devising strategies for the growth and sustainability of the business. -Networking and relationship management with all important stakeholders. -Coordination, reporting and negotiations with the principals and trading house. -Pricing, CKD Ordering, Production Planning, Advertising & Sales Promotion.-Span Control: 20 team members.

-Identifying and exploring new applications and markets for tracking products-Identifying and finalizing new supply sources and developing customized solutions for special applications e.g. container tracking-Market development for new products-Custodian of Fleet Management’s P&L account being head of SBU.-Reorganizing, restructuring and process refining for enhanced efficiency and productivity.-Planning and implementing marketing, services and collection strategies and plans.-Achievement of department’s overall quantities and qualitative targets.-Budgeting and control-Managing a vast portfolio of large organizations and MNC’s etc.-Span Control: 45 Team members

-Identifying and acquiring automobile franchises for local assembly & marketing in Pakistan.-Product selection and development of specifications.-Developing Business Plan.-Planning and implementing sales and marketing strategies and promotional plans ensuring market share and achieving the department’s overall quantities and qualitative targets.-Budgeting and control.-Team building, coaching, management and administration.-Developing and managing sales channels. -Liaison with the principal and maintain a healthy relationship.-Customers and dealers’ relationship management.-To closely observe the market trends, opportunities & threats, and make decisions accordingly in consultation with the higher management. -Preparing MIS and business analysis.

-Regional product support functions and activities, including parts & workshop management.-Regional budgeting and control.-Team management and sales administration.-Customer relationship management.-Processing, negotiations and execution of orders.-Market surveys and studies.-Local administration and accounts function.-Developing market for the first-time introduction of locally assembled Volvo trucks in Pakistan.-Achievement of assigned sales targets.-Mobilizing and motivating Sales Dealers to achieve their targets.-Key account management.-Development and implementation of tools for value-based selling.-Tailoring financial solutions with leasing companies and dealers for promoting the sale of Volvo in a price-competitive market.

During my association of over 7 years with Hinopak, I had the opportunity to benefit from the rotation policy and worked on different assignments within Marketing Department which include: -Product Development-Market Development-Contract Sales including Army Contracts-Institutional Sales in the Southern region-Institutional & Commercial Sales in the province of Punjab