Lead the KSA team across 23 cities, turning the most valuable ride-hailing platform in the MENA region into profitability in KSA, achieving 80% growth in net-revenue between 2017 & 2019 (Careem was acquired by UBER for $ 3.1B in 2019).

Leading the marketing communication department of the organization, and managing the cross-functional scope & responsibilities related to media, advertising, retail, social media, events, and other customer engagement & communication touch-points.

Developed & managed the brand communication strategy, architecture, guidelines, budget, and implemented brand communication projects & initiatives across the group.Reviewed the marketing communication plans for BUs, monitored & approved all advertising campaigns & deliverables, supervised all customer facing assets & activities, and coordinated involvement across the groupTrained and supported brand-champions, agencies, and internal stakeholders across BUs group wide. Over the period of… Show more Developed & managed the brand communication strategy, architecture, guidelines, budget, and implemented brand communication projects & initiatives across the group.Reviewed the marketing communication plans for BUs, monitored & approved all advertising campaigns & deliverables, supervised all customer facing assets & activities, and coordinated involvement across the groupTrained and supported brand-champions, agencies, and internal stakeholders across BUs group wide. Over the period of my service, the brand value of STC increased by 12%. Show less

Led the re-invention of the STC brand, across various brand assets and consumer touch points; concisely my responsibilities covered the development & implementation of a new brand strategy, guidelines, tools, and communication plans, supported by an aggressive execution roadmap. I also joyfully worked on a holistic digital ecosystem, positioned at the heart of the business strategy and supported by action plans across all the organization. Finally yet importantly, I was lucky to contribute to… Show more Led the re-invention of the STC brand, across various brand assets and consumer touch points; concisely my responsibilities covered the development & implementation of a new brand strategy, guidelines, tools, and communication plans, supported by an aggressive execution roadmap. I also joyfully worked on a holistic digital ecosystem, positioned at the heart of the business strategy and supported by action plans across all the organization. Finally yet importantly, I was lucky to contribute to the restructuring of the corporate communication department, and headed the initiation and management of the brand social marketing department, delivering daily tangible results across several platforms. Show less

Handled Saudi Telecom Company – Mobile, Corporate & EnterpriseConsistently, passionately & skillfully led the STC agency team to plan, create & deliver on three business units across all projects, campaigns, product launches, promotions, loyalty program, sports marketing, CSR, Web & digital related, internal communication and brand innovation activities.

Brand & Categories (AV, HA, Mobile & IT). Recruited to implement local marketing strategies/calendars and budget allocation in accordance with the brand strategy of H/Q and regional H/Q.I managed the brand communication & advertising campaigns, product launches, dealer promotions, channel development, PR activities, budget negotiation & management with local distributors.I was also responsible for the RMS (retail marketing support), MCS (merchandising control system) and FST (floor… Show more Brand & Categories (AV, HA, Mobile & IT). Recruited to implement local marketing strategies/calendars and budget allocation in accordance with the brand strategy of H/Q and regional H/Q.I managed the brand communication & advertising campaigns, product launches, dealer promotions, channel development, PR activities, budget negotiation & management with local distributors.I was also responsible for the RMS (retail marketing support), MCS (merchandising control system) and FST (floor salesman training), supporting the brand objectives in the local market. Show less

Servicing the following brands (ATL & BTL): Samsung Electronics, Mercedes-Benz, and the National Commercial Bank.I also managed the development and execution of different retail & acitvation projects varied from showrooms, road shows, and launching events (Lipton, Dove, Close-Up, Mercedes-Benz, Samsung…etc).

Handling clients through advertising agencies, or through direct contact (briefing & debriefing). Developed conceptual designs, drawing presentations, and managing the execution of corporate architectural booths, showrooms, and retail systems where successful wins and executions exceeded 36 projects in total.