The Cleaning Authority

Mr. Rooter Plumbing

Mr. Rooter Plumbing

Leads the Promotional Innovation strategy and process for the brand, partnering with Director of Marketing and Culinary to develop programs that are sales and traffic driversResponsible for menu development and strategy, LTO programs, value planning and testingManages the Gift Card business for in-restaurant and e-channelsDevelops and executes annual charitable partnershipManages email database blast schedule and creative briefsManages and coordinates work with agencies, freelance designers, printer and vendor partnersResponsible for development of creative across varied media vehiclesArt directs all brand food photographyManages communication process from briefing agencies to in-restaurant executionSupports marketing efforts for Banquet & Delivery businessDevelops and evaluates local marketing support for Destination Restaurants – OOH media, direct mail, radio, local print/advertising, and partnershipsResponsible for executing marketing for new restaurant openingsBuilds fiscal marketing plans and budgets that are strategically aligned with overall brand objectives

Oversees all marketing activities, working closely with Chief Concept Officer.Responsible for national new product rollouts, new product extensions, local store marketing and grand openings tactics.Assists in the development and evaluation of marketing strategy, based on company objectives and market characteristics.Formulate, direct and coordinates marketing activities to promote products working with operations and other departments.Manage company website, loyalty/gift card program, digital coupon program, and press releases.Assists in developing product implementation guides for new product rollouts.Develops and oversees grand opening process and Marketing Manager.Directs graphic designer and outside design resources on creative projects.Enforce company Brand Standards and ensure company is in compliance with all trademark requirements.Manager and monitors all marketing expenditures and approve payments.Manages print vendor and agency relationships.

March 2006 ­ June 2009Primary contact for franchise partners for company marketing related questions and communications.Manage franchisee relationships with store visits and implementation of marketing calendar and pricing.Ongoing media spending guidance, recommendations and art approvals within brand standards.Plan and execute franchise store openings, down store and ongoing marketing programs and strategies based on company objectives.Manage Taco Bueno Ad Source website and train franchisee on it.Forecast, develop creative and coordinate company Kids Meal program for all stores.Share development and implementation duties involved with menu board and P.O.P. materials.Manage store profile sheets and promotional P.O.P. shipping lists.Coordinates with advertising agency and fulfillment center to manage materials.Negotiate and maintain company sports sponsorship.Coordinate franchise involvement with company loyalty program.Responsible for tracking and processing invoices and budget management.