Little Phil, a micro-philanthropy ecosystem, utilises emerging technology to create an all-in-one impact platform for donors, non-profits, companies, brands, and beyond. We're changing the way people interact and transact for social good.

During the global pandemic and after being hit by the devastating bushfires of 2020, I finally decided it was time to start a brand of my own. One focused less on profits and more on impact. I began putting my e-commerce and retail experience to work and CARRYMORE™ was born.Fast forward to today, CARRYMORE™ as a social enterprise and member of 1% For The Planet is committed to helping fight one of the leading causes of climate change, deforestation. Now responsible for the loss of over half the World's forests (IUCN, 2020). We manage this by supporting land buy-back initiatives run by the Australian nonprofit, HalfCut. Where every product sold saves 1sqm of Aussie Rainforest for life. The best part? The threatened land we help to purchase through these initiatives gets returned to its Traditional Owners. In particular, the Kuku Yalanji tribe of Far North Queensland. Allowing them back onto country to continue protecting the many threatened and endangered species living in the area, as well as manage and revegetate the lost habitat.To learn more about our impact or for any other business enquiries, I invite you to connect. Otherwise visit us online at carrymore.com.au!CARE MORE | CARRYMORE™

In my role as the Global CRM & Loyalty Manager for 2XU, I oversee the entire email marketing and customer loyalty strategy across 5 of our global sites. From journey building, automation, design through to HTML & CSS implementation of industry best practice emails, I consistently prove that the email marketing channel is a reliable source of site traffic and revenue for the business. During a time when all our retail stores were shut thanks to the global pandemic, I stepped up to ensure that email content and customer updates continued to be highly personalized and relevant sources of information for our customers.

As a Digital Producer for Country Road Group, I have learnt the importance of CRM and Email Marketing in helping generate revenue for modern retail businesses. Here my key responsibilities include the building (HTML + CSS), testing (Litmus) and deployment (Salesforce Marketing Cloud) of all Email Marketing communications for Witchery, Mimco, Country Road & Trenery. Depending on the type of email, we are often required to build out custom audience segments based off location, loyalty status, past shopping habits etc. from an active database of over 2.5M customers. Having access to this allows us to get granular with our messaging and create hyper-personalised emails based off real data that feeds back into Marketing Cloud when customers make purchases both in store or online.

My previous role as the Digital Designer for 2XU, saw me working as part of a tight knit and dynamic ecommerce team. Together we helped manage, track, measure and optimize the conversion rates of our global sites to meet monthly sales targets. My day to day activities included, implementing website design changes, coding weekly EDMs for 4 different countries, designing landing pages, managing workflows and shooting/retouching brand imagery and product photography.

I moved to Melbourne after being selected to take part in a graduate program with the world’s largest advertising agency, GroupM. Upon successful completion I was offered a full time role at one of its media agencies, MediaCom. Here is where I gained a wealth of knowledge about the media industry, working as part of the MBA content marketing team across a number of high profile clients. These included REA Group, Mission Foods, CUB, Beyond Blue, Cricket Australia, AFL, Deakin University & more.

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