Salina Yeung Email & Phone Number

Miami, Florida, Us

Whoever puts customers first wins. This is my philosophy for every successful business.Solving big, complex problems for customers and relentlessly delivering exceptional business value solutions are areas that bring me true joy and satisfaction, and it’s where I excel most.Sales Enablement & Coaching: → Build and manage a sales team of 5 to provide the best-in-class B2B educational customer experience to our global clients→ Boosted customer engagement with 8.5M content views, growing a 22K LinkedIn audience with $0 ad spent→ Delivered 30+ corporate LinkedIn Sales Navigator workshops by utilizing data & analytics to tell compelling stories,with an average of 74 NPS to convey complex product walkthrough to ensure adoption of web tech solutions for full business value

Miami, Florida, Us

Business Expansion & Renewal Ownership:→ Owned business expansion and renewals opportunities in 3 digital courses, 1-1 executive consultation, group coaching programs on B2B marketing & sales strategies, acquiring 220+ clients worldwide with a 57% client retention rate→ Identified growth opportunities, remove blockers and established as a trusted advisor to senior executives & stakeholders → Secured sponsorship deals with hottest brands in the world: HubSpot, LinkedIn, Clickup, Notion, Grammarly & more to promote their products (featured software & tools), drive product adoption, buy-in and positively impact their bottom lineIndustry Knowledge and Technical Proficiency: → Demonstrated coaching, business development and sales acumen by delivering trainings to LinkedIn, Visa & HubSpot→ Deep knowledge of SaaS and enterprise web technologies and provide recommendations to 220+ clients’ business needs→ Produced a top-rated 4.7/5 LinkedIn Learning Course: “Creating Inspiring Content on Uninspiring Days”

Miami, Florida, Us

Launched an online B2B educational business, overseeing all aspects of sales excellence with a focus on consultative selling, customer retention and business expansion.

Sunnyvale, Ca, Us

→ Produced a Top-rated 4.7/5 LinkedIn Learning Course, and recognized as LinkedIn Top Voice 2023-2024.→ Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

Sunnyvale, Ca, Us

Spearheaded client educational workshops, partnered with product marketing team, grew key strategic accounts.Leadership:→ Led monthly client educational workshops, quarterly industry leaders AMA, fireside chats with CMO, aimed at driving higher customer happiness, retention and expansion→ Collaborated w/ cross-functional teams: product marketing, content, agency & leadership to implement full cycle selling, integrating B2B account management, data visualization and product development strategies→ Executed a data-drive approach to analyze the performance of the pitch story, identified improvement areas, adjusted narrative to improve product marketing successCustomer Acquisition & Business Growth:→ Increased ad spend for key strategic enterprise accounts by 37%+ (Clients: Twilio, Hubspot, Zoom, Stanford University, HSBC, Xero, Mercer, Airtame, L’OCCITANE, Gartner) Deal size range from $25,000 to $90,000 in quarterly revenues, each→ Built strong relationships with the marketing teams in higher education, SaaS, financial services, healthcare & luxury brandsAchievements:→ 2018: Most Valuable Play (MVP), 128% YoY ad revenue growth→ 2019: 146% YoY Ad Revenue Growth→ 2020: FY 20 LinkedIn Club, Top 10% performers globally

Singapore, Singapore, Sg

Built & trained a high-performing sales team of 18 across 6 countries thru workshops, generated $8M annual sales→ Co-sold high transaction volume SaaS application and exceeded quarterly sales quotas by 29.6% globally → Built and maintained key client relationships, including marquee hotels and Michelin-star restaurantsResults: Acquired 7 milestone partnerships: Tripadvisor, Michelin, Marriott, Hyatt, IHG, Cathay Pacific, Virgin Atlantic→ Championed product positioning using a data-drive approach to attain the highest long-term market share of 68%→ Directed sales & marketing strategies to gain a competitive edge, leveraging product marketing initiatives, including product walkthrough videos, resulting in a 38% increase in app downloads, audience engagement and a 61% rise in successful bookings→ Assumed additional responsibilities as Deputy General Manager, overseeing operations and strategy execution

Wong Chuk Hang, Hong Kong Island, Hk

→ Headed both paid & organic brand activation campaigns, resulted in 126% subscription, 28% increase showroom traffic→ Secured one of the biggest luxury retail partnerships: Bluebell Group→ Implemented and monitored budgetary plans and managed marketing metrics, resulted in 31% reduction in CPA

Lai Chi Kok, Hk, Hk

→ Spearheaded first global training program, trained 12 country managers and assistant managers across 6 countries, leading to a 37% MoM sales growth that contributed to a $10 Million capital fundraise backed by Alibaba Entrepreneurs fund→ Built omni-channel marketing strategies and increased web traffic by 110% and tracked analytics for 8.6 million visitors→ Led a video production agency & produced short-form video series with the Founder and Product Designers as well as advertising campaigns on Instagram to address FAQs from customers and highlighted best-selling products, resulting in 13,000+ new followers and a 255%+ increase in new accounts reached in just 4 months.

Lai Chi Kok, Hk, Hk

London, London, Gb

→ Built team rapport and market intelligence on upcoming event ideas & trends→ Implemented a comprehensive range of event marketing activities for clients→ Identified new opportunities and developed proposals for new and existing clients

Kong, Hong, Hk

→ Developed and implemented the centre wide events and exhibitions strategy to deliver a portfolio of events including conferences, press launches, VIP luncheons, designers truck shows, etc. → Worked closely with cross-functional business partners (Business marketing, sales and partnerships) and external stakeholders (sponsors, organising bodies, designers, clients, production teams)→ Led high profile design awards and Event/Exhibits including Business Design Week, DFA, Young Design Talent and KODW→ Coordinated with design team to create exclusive exhibition designs at various iconic venues including Convention & Exhibition Centre, City Gallery, International Trade & Exhibition Centre, Light & Stage Art Event Space and etc.

Hk

→ Acquired new business opportunities through a combination of channels like referrals, networking, cold calls and face-to-face meetings→ Collated press materials to ensure that fashion stores are ready to go live on various medias→ Constantly relayed and generated feedbacks to Operation Manager and Marketing Manager regarding to future product improvements and strategic marketing initiatives

Hong Kong Sar, Hong Kong Sar , Hk

→ Assisted with advertising and marketing promotional activities including social media, mobile, eDM, web, telemarketing and print→ Drafted client communications, content for blogs, website and social media→ Helped with collection and synthesis of quantitative and qualitative data from client marketing campaign

Manchester, Gb

→ Took part in creative brainstorms for future marketing content campaigns→ Researched, outreached and maintained blogger relationships→ Assisted in delivering and reporting results for marketing campaigns with ongoing improvements→ Liaised with cross-functional teams to insure company product and marketing initiatives

Bachelor'S Degree, Media, Arts And Design

Bachelor'S Degree, School Of Communication