“I am a Lead Digital Analyst specializing in Adobe Analytics, and I am actively expanding my skills in SQL, Python, and data visualization tools like Power BI and Tableau. You can view my data projects and analysis work in my portfolio: [GitHub Portfolio Link], [DataCamp Workspace Link].”
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Lead Digital AnalystOliver AgencyBayonne, Nj, Us -
Lead Digital AnalystMorgan Stanley Jan 2022 - PresentNew York, New York, United StatesDigital Analyst at Oliver Agency for Morgan Stanley’s Global Creative Team. As Digital Analyst I was tasked with standing up our SEO & Analytic Capabilities at the creative studio. This includes, creating and implementing processes and producing seo analysis, analytic tagging, analytic dashboards/reports & recommendations. I’m the main point of contact for all SEO and Adobe Analytic requests for projects and utilized Adobe Experience Manager for SEO implementation. The tools Adobe Experience Manager, Adobe Analytics & Tableau we’re also utilized to create reports and analyze analytics and provide recommendations to continue growing the business. -
Erg Co-LeadOliver Agency Jan 2024 - PresentNew York, New York, United StatesIn January 2024, I became the Co-Lead of the Black Action Group (B.A.G.) Employee Resource Group at Oliver Agency.This group, provides a safe space for all people from the Black/African Diaspora in the business.Members come together to connect, develop, provide support to one another, celebrate various cultures and foster a safe space to explore topics affecting the Black community. While B.A.G. is primarily focused on the circumstances affecting Black demographics, allies who are eager to listen, support and learn are welcomed. -
Lead Digital AnalystOliver Agency Jan 2022 - PresentNew York, New York, United StatesResponsible for working on and setting up SEO and Adobe Analytic Capabilities for our Creative Service Team, as well as utilizing Adobe Experience Manager for SEO tagging and updates. As the digital analyst, I am the primary contact for all seo and Adobe Analytic services and reporting. -
OwnerCnr Digital Jan 2016 - PresentGreater New York City AreaAssisted boutique brands in increasing their AOV and maximizing ad spend with our boutique conversion program.Message me here on Linkedin to find out how I can help your brand and profit more of your products monthly consistently while not increasing your ad spend. -
Co FounderWe Here Music Group Llc Nov 2014 - PresentGreater New York City AreaCo-Founder of the Record Label/Entertainment & Marketing Company. Duties include Business Development, Marketing, Social Media & Increase of Brand Awareness. Responsibilities also including managing the hip-hop trio E.M.S. (En Masse Sodality). Also founder of a fashion line supporting merchandise for the label and its initiatives.
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Marketing AssociateUbs Jun 2021 - Dec 2021Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.Researched competitor marketing trends using data analysis.Worked independently with minimal supervision.Multi-tasked and worked an additional role simultaneously as a project manager, managing over 100 customer orders daily for UBS Financial advisors and managed projects via emails/ skype calls and a project management software. -
Project ManagerUbs Mar 2018 - Jan 2021Weehawken, New JerseyFreelance Project Manager on the creative solutions production team, managing projects for financial advisors across the United States of America at the Switzerland wealth management bank. -
Freelance Marketing CoordinatorAxa Us Oct 2015 - Jun 2017Greater New York City AreaRemotely oversee efficiency and route of e-mail correspondence between clients and internal consultantsManage and monitor as many as 8 marketing projects and pieces at once, from inception to compliance, while ensuring completion of plans in a timely fashionAssist department managerial staff with various product marketing ventures while collaborating with key team membersSupport the business line marketing team with PDF mark-ups and general updates and edits to documents utilizing Adobe to highlight and add comments -
F.A.R.M. Rep (Field Activation Research And Marketing)The Fader Apr 2015 - Jul 2016Promote events and project releases via social media.Serve as a production assistant for events to create a fun environment.Assist with collecting data & research to amplify productiveness of campaign's. -
Lifestyle Marketing Team InternCornerstone Agency Jan 2015 - Jan 2016New York, New YorkSupport timely marketing strategy fulfillment across 7 campaigns by effectively developing creative ideas and research for senior leadership.Collaborate with 7 marketing and account managers to prepare, gather, and proof-read marketing collateral, agendas, and decks for high-profile client meetings.Reduce financial discrepancies by managing and categorizing company expenses for account director. Strengthen branding initiatives by creating and managing Tumblr and WordPress blog posts to maximize outreach and gain followers.Leverage social media analytics for Converse Rubber Tracks alumni and Fader Magazine's Facebook page to generate senior leadership reports for corrective action planning.Initiate creative brand development tactics for music artists to support the digital account director.Research campaigns and assist leadership during creative brainstorm sessions to develop marketing strategies and brand acquisition initiatives.Generate sales by executing consultative client sales to conduct needs assessments and identify solutions for increased retention. -
Business Development CoordinatorSansone Auto Mall Sep 2012 - Nov 2015Avenel, New JerseyIncreased revenues by 100% and win numerous monthly bonuses for “Most Customer Shows and Solds" in department.Executed over 100 daily calls with an average customer conversion rate of 50%.Completed 10 appointments daily and managed over 100 monthly Internet leads utilizing Higher Gear CRM software.Oversaw and tracked all leads from inbound and outbound telephone calls to effectively communicate sales promotions to customers, growing average customer account size by 50%. -
Jr. Account ManagerFirefly Creative Inc. Oct 2013 - Aug 2014Greater New York City AreaHeadhunted on social media and email marketing platforms to generate prospects, close clients, and optimize profitability.Developed business and expanded sales for a full service advertising agency through effective networking and relationship management.Directed a high volume of cold calls and emails leveraging contacts from LinkedIn and company websites to track leads into the customer relationship management (CRM) software.Monitored income expense sheets to track and adjust expenses.Spearheaded 2 face-to-face meetings with high-profile clients with marketing budgets exceeding $15K to create solution-driven campaign themes. -
InternPhiladelphia Wings Lacrosse Apr 2008 - Jan 2009A Member of The Complex Marketing Director Team Provide Customer Service while helping out as the *Party Patrol for the Phildelphia Wings*Participate In Board Meetings to help Market the Philadelphia Wings -
Entertainment Product & Selling SpecialistCircuit City May 2007 - Aug 2008" Provide customer service in fast-paced retail environment" Recognized several times for outstanding customer service" Multi-tasking, problem solving, and quick decision making " Integrated new register functions" Extensive work with presentations, demonstrations, visual standards and merchandising of high-ticket items -
Complex Marketing Director (Internship Via Philadelphia Wings)Comcast-Spectacor Dec 2007 - Apr 2008 -
Sales AssociateSears Holdings Mar 2006 - Apr 2007Provide customer service in fast-paced retail environment.Built items such as grills and patio sets.Multi-tasking, problem solving, and quick decision making.Maintain and restock inventory.Integrated new register functions.Extensive work with presentations, demonstrations, visual standards and merchandising of low to high-ticket items.
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Lawn & Garden AssociateSears Holdings Corporation Mar 2005 - Jun 2006
Sal J Mcclain Education Details
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Ugurus 10K BootcampOnline Marketing -
Marketing Major -
Colonia High School -
Temple UniversityMarketing
Frequently Asked Questions about Sal J Mcclain
What company does Sal J Mcclain work for?
Sal J Mcclain works for Oliver Agency
What is Sal J Mcclain's role at the current company?
Sal J Mcclain's current role is Lead Digital Analyst.
What schools did Sal J Mcclain attend?
Sal J Mcclain attended Ugurus 10k Bootcamp, Temple University - Fox School Of Business And Management, Immaculata University, Colonia High School, Temple University.
Who are Sal J Mcclain's colleagues?
Sal J Mcclain's colleagues are Julian Mansilla, Vladislav Simin, Jasmine Lu, Martin Elsworth, Venkatapathi (Varma) Indukuri, Madhu Heble, Balázs Piszkor.
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