👋 Skier, marathoner, tennis player, hiker, pickleballer, video & board gamer, creator, 1 of 4 sisters, Upstate NYer...reach out and say hi! ☺️Expert in brand & creative strategy, integrated marketing, experiential marketing (virtual & IRL), social ad strategy, community building and more.A few brands I've loved working with:- Retail: adidas, GAP / GAP Fit, Vans, Levi's, UGG- Gaming: Activision / Blizzard, Pocket Gems, Ubisoft, Bethesda- Tech: Google, Amazon, Uber, Salesforce- Entertainment: Sony, Lionsgate, Paramount, Disney- Auto: Toyota, Honda, Hyundai - CPG: Red Bull - Travel: Airbnb
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Senior Manager, Creative Strategy (Karmalab)Reddit, Inc. May 2024 - PresentSan Francisco, California, Us -
Tedxvail: Immersive Event Designer & ProducerTedxvail Oct 2021 - PresentVail, Colorado, UsPartner with dream team Kat Haber, Katricia Lee, and Taylor Bibat to transport anyone in the world to Vail for TEDx co-watching events followed by rich discussions. Topics include: the environment, global affairs, education, gender equality and more. -
Head Of Creative Strategy, NaLivewire Apr 2023 - May 2024Ny, UsReaching the gaming audience in a way that provides value is challenging. We help brands connect authentically with consumers while they're playing, watching their favorite Creators, or reading about the newest game launch. -
Marketing ConsultantSb Metaverse Strategy Jun 2022 - Apr 2023Worked with Pebble Ventures to educate enterprise brands on opportunities in the web3 / metavere space and early-stage web3 social media startups, like Niche, on go-to-market. -
Founder - Immersive Virtual Team Bonding ExperiencesStayin Social Sep 2020 - Nov 2022During the pandemic, I helped companies like TikTok, Snap, Ulta, and more connect with each other through immersive virtual spaces. Transporting people from ZOOM environments to virtual environments that resembled physical places fostered a feeling of togetherness 💛 -
Head Of Creative Strategy (Retail, Tech, Gaming, Entertainment, Auto, Travel, Qsr)Snap Inc. Apr 2019 - Jul 2020Santa Monica, California, UsManaged 10 - 18 Creative Strategists at any given time (6 months mat leave coverage) on various verticals. -
Head Of Creative Strategy - Wc Consumer (Adidas, Levi'S, Toyota, Red Bull Etc.)Snap Inc. Jul 2017 - Apr 2019Santa Monica, California, Us -
Creative StrategistSnap Inc. Oct 2015 - Jul 2017Santa Monica, California, UsFirst person on my team at HQ in Venice - instrumental in launching AR for brands. Helped create best performing augmented reality lens for Taco Bell - 224M Views -
Global Manager, Brand Partnerships And Media StrategyGap Inc. Aug 2013 - Oct 2015San Francisco, California, UsWorked with internal teams & agencies to build multi-faceted innovative marketing campaigns driving consumers to store and gap.com through digital, social, TV, print, and OOH channels for North America (US and Canada). Brands included: GAP Adult, Kids & Baby, and Gap Fit.Oversaw global marketing media and brand partnership planning in Gap’s owned international regions (Europe, Japan, and China) and Franchise locations to maintain integrity and alignmentCoordinated and manage global brand partnerships to garner cultural credibility and relevancy among millennialsManaged annual and seasonal campaign budgets for media and brand partnershipCollaborated on Virgin Hotels x Gap Reserve In Room partnership bringing on-demand delivery service to guests, acquiring emails and gaining cultural relevance through brand association -
Marketing Account Manager (Hbo, Martha Stewart Living, A&E)Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2013 - Aug 2013New York, Ny, UsCoordinated and executed strategic marketing campaigns to garner national media attention for HBO series, films, and documentaries, including an unprecedented five-partner digital and experiential marketing campaign. -
Senior Marketing Account Coordinator (Hbo & Other Entertainment Brands)Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2012 - Feb 2013New York, Ny, Us -
Marketing Account Coordinator (Hbo & Other Entertainment Brands)Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2011 - Feb 2012New York, Ny, Us -
Design & MarketingDahlman Rose & Co Jun 2009 - Mar 2011Boutique Investment Bank Coordinated conferences hosting up to 50 companies, including researching venues, organizing marketing materials, overseeing 1:1 meetings between large market cap companies and investors, organizing presentation schedules, and executing and working eventsDesigned corporate presentation, pitchbook template, company stationary, and other corporate communications
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Design & Production InternBe & D Handbags Jun 2008 - Aug 2008Brainstormed and originated ideas in conjunction with handbag design teamManaged and improved delivery operations and created inventory catalogue of production items to reduce manufacturing delays
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Marketing & Design InternDance Theater Workshop Jan 2008 - Feb 2008UsCollaborated with Head of Marketing and Graphic Design to create a new campaign targeting a younger demographicEdited and streamlined website -
Marketing & Design InternXol Creative & Design Jun 2007 - Aug 2007Reported directly to company owner Eduardo Xol of Extreme Makeover: Home Edition on website designRecognized as a contributing writer for Extreme Entertaining Made Simple
Sallie Barkman Education Details
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Depauw UniversityArts; Studio Art
Frequently Asked Questions about Sallie Barkman
What company does Sallie Barkman work for?
Sallie Barkman works for Reddit, Inc.
What is Sallie Barkman's role at the current company?
Sallie Barkman's current role is KarmaLab @ Reddit.
What schools did Sallie Barkman attend?
Sallie Barkman attended Depauw University.
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