Sallie Barkman

Sallie Barkman Email and Phone Number

KarmaLab @ Reddit @ Reddit, Inc.
Sallie Barkman's Location
Denver, Colorado, United States, United States
About Sallie Barkman

👋 Skier, marathoner, tennis player, hiker, pickleballer, video & board gamer, creator, 1 of 4 sisters, Upstate NYer...reach out and say hi! ☺️Expert in brand & creative strategy, integrated marketing, experiential marketing (virtual & IRL), social ad strategy, community building and more.A few brands I've loved working with:- Retail: adidas, GAP / GAP Fit, Vans, Levi's, UGG- Gaming: Activision / Blizzard, Pocket Gems, Ubisoft, Bethesda- Tech: Google, Amazon, Uber, Salesforce- Entertainment: Sony, Lionsgate, Paramount, Disney- Auto: Toyota, Honda, Hyundai - CPG: Red Bull - Travel: Airbnb

Sallie Barkman's Current Company Details
Reddit, Inc.

Reddit, Inc.

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KarmaLab @ Reddit
Sallie Barkman Work Experience Details
  • Reddit, Inc.
    Senior Manager, Creative Strategy (Karmalab)
    Reddit, Inc. May 2024 - Present
    San Francisco, California, Us
  • Tedxvail
    Tedxvail: Immersive Event Designer & Producer
    Tedxvail Oct 2021 - Present
    Vail, Colorado, Us
    Partner with dream team Kat Haber, Katricia Lee, and Taylor Bibat to transport anyone in the world to Vail for TEDx co-watching events followed by rich discussions. Topics include: the environment, global affairs, education, gender equality and more.
  • Livewire
    Head Of Creative Strategy, Na
    Livewire Apr 2023 - May 2024
    Ny, Us
    Reaching the gaming audience in a way that provides value is challenging. We help brands connect authentically with consumers while they're playing, watching their favorite Creators, or reading about the newest game launch.
  • Sb Metaverse Strategy
    Marketing Consultant
    Sb Metaverse Strategy Jun 2022 - Apr 2023
    Worked with Pebble Ventures to educate enterprise brands on opportunities in the web3 / metavere space and early-stage web3 social media startups, like Niche, on go-to-market.
  • Stayin Social
    Founder - Immersive Virtual Team Bonding Experiences
    Stayin Social Sep 2020 - Nov 2022
    During the pandemic, I helped companies like TikTok, Snap, Ulta, and more connect with each other through immersive virtual spaces. Transporting people from ZOOM environments to virtual environments that resembled physical places fostered a feeling of togetherness 💛
  • Snap Inc.
    Head Of Creative Strategy (Retail, Tech, Gaming, Entertainment, Auto, Travel, Qsr)
    Snap Inc. Apr 2019 - Jul 2020
    Santa Monica, California, Us
    Managed 10 - 18 Creative Strategists at any given time (6 months mat leave coverage) on various verticals.
  • Snap Inc.
    Head Of Creative Strategy - Wc Consumer (Adidas, Levi'S, Toyota, Red Bull Etc.)
    Snap Inc. Jul 2017 - Apr 2019
    Santa Monica, California, Us
  • Snap Inc.
    Creative Strategist
    Snap Inc. Oct 2015 - Jul 2017
    Santa Monica, California, Us
    First person on my team at HQ in Venice - instrumental in launching AR for brands. Helped create best performing augmented reality lens for Taco Bell - 224M Views
  • Gap Inc.
    Global Manager, Brand Partnerships And Media Strategy
    Gap Inc. Aug 2013 - Oct 2015
    San Francisco, California, Us
    Worked with internal teams & agencies to build multi-faceted innovative marketing campaigns driving consumers to store and gap.com through digital, social, TV, print, and OOH channels for North America (US and Canada). Brands included: GAP Adult, Kids & Baby, and Gap Fit.Oversaw global marketing media and brand partnership planning in Gap’s owned international regions (Europe, Japan, and China) and Franchise locations to maintain integrity and alignmentCoordinated and manage global brand partnerships to garner cultural credibility and relevancy among millennialsManaged annual and seasonal campaign budgets for media and brand partnershipCollaborated on Virgin Hotels x Gap Reserve In Room partnership bringing on-demand delivery service to guests, acquiring emails and gaining cultural relevance through brand association
  • Civic Entertainment Group, Llc (A Seacrest Global Group Company)
    Marketing Account Manager (Hbo, Martha Stewart Living, A&E)
    Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2013 - Aug 2013
    New York, Ny, Us
    Coordinated and executed strategic marketing campaigns to garner national media attention for HBO series, films, and documentaries, including an unprecedented five-partner digital and experiential marketing campaign.
  • Civic Entertainment Group, Llc (A Seacrest Global Group Company)
    Senior Marketing Account Coordinator (Hbo & Other Entertainment Brands)
    Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2012 - Feb 2013
    New York, Ny, Us
  • Civic Entertainment Group, Llc (A Seacrest Global Group Company)
    Marketing Account Coordinator (Hbo & Other Entertainment Brands)
    Civic Entertainment Group, Llc (A Seacrest Global Group Company) Mar 2011 - Feb 2012
    New York, Ny, Us
  • Dahlman Rose & Co
    Design & Marketing
    Dahlman Rose & Co Jun 2009 - Mar 2011
    Boutique Investment Bank Coordinated conferences hosting up to 50 companies, including researching venues, organizing marketing materials, overseeing 1:1 meetings between large market cap companies and investors, organizing presentation schedules, and executing and working eventsDesigned corporate presentation, pitchbook template, company stationary, and other corporate communications
  • Be & D Handbags
    Design & Production Intern
    Be & D Handbags Jun 2008 - Aug 2008
    Brainstormed and originated ideas in conjunction with handbag design teamManaged and improved delivery operations and created inventory catalogue of production items to reduce manufacturing delays
  • Dance Theater Workshop
    Marketing & Design Intern
    Dance Theater Workshop Jan 2008 - Feb 2008
    Us
    Collaborated with Head of Marketing and Graphic Design to create a new campaign targeting a younger demographicEdited and streamlined website
  • Xol Creative & Design
    Marketing & Design Intern
    Xol Creative & Design Jun 2007 - Aug 2007
    Reported directly to company owner Eduardo Xol of Extreme Makeover: Home Edition on website designRecognized as a contributing writer for Extreme Entertaining Made Simple

Sallie Barkman Education Details

  • Depauw University
    Depauw University
    Arts; Studio Art

Frequently Asked Questions about Sallie Barkman

What company does Sallie Barkman work for?

Sallie Barkman works for Reddit, Inc.

What is Sallie Barkman's role at the current company?

Sallie Barkman's current role is KarmaLab @ Reddit.

What schools did Sallie Barkman attend?

Sallie Barkman attended Depauw University.

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