● Maintaining detailed and in-depth knowledge of both the business and technical functionality of enterprise systems, ensuring optimal performance of the alumni database and alumni engagement platform.● Coordinating and executing the optimization of the university alumni database, resulting in enhanced data analysis, reporting, and campaign tracking capabilities for fundraising, alumni engagement, and stewardship portfolios of the University.● Designing and implementing solutions to streamline office processes, including data extractions and database management, resulting in increased efficiency and effectiveness of the Advancement team.● Conducting business process reviews, write policies and procedures, and train staff on enterprise platform operations and reporting, achieving improved overall departmental functionality.● Collaborating with other analysts on campus, including the registrar's office, IT&S, financial services, and key stakeholders, to ensure successful integration and interoperability of enterprise systems.

● Consulted with the President to develop all branding and marketing collateral includingshadowgroup.ca company website, shadowwear.ca clothing designs and merchandise,presentations, request for proposals, press releases, print materials, ads, and videos.● Facilitated technical support and solutions for all Information Technology systems in thecompany, which included company websites, email, computers, printers, phone systems, topayroll and scheduling software.● Trained employees for use of computers, printers, phones, and business software, such asMicrosoft Office Suite, payroll, and the employee scheduling software database.● Provided oversight for administration and operational procedures related to each head officeemployee. Identified inefficiencies and used technology to streamline employee processes.www.shadowgroup.ca

Remedia Corporate Design was a digital design and print agency. They provided graphic design, web and print services such as:Corporate branding, logo creation, corporate proposals / client RFP's, websites, advertisements, business cards, brochures and signage.

East Coast Dynamics was a Creative Boutique in Atlantic Canada specializing in Print, Creative Services & Online Marketing.• Head of the Creative Department at East Coast Dynamics (ECD)• Contributed to the creative process as a graphic designer and leader of a creative team• Translated client objectives and marketing goals into strategic visual brand solutions• Contributed to the strategic and creative development of ECD’s marketing and branding efforts for new business development• Directed the overall function of the Creative Department so that the culture, environment, equipment, and team capabilities/work styles support the strategic goals and brand of East Coast Dynamics• Resigned to pursue freelancing activities

• Promoted after 4 years of employment• Executed sales and marketing campaigns to specialty tobacco shops in the Maritimes (NS, NB, PEI, NFLD)• Educated clients on company brands and products in a highly regulated and competitive industry• Increased distribution and brand awareness of company products to clients and consumers• Developed and maintained great customer relationships through in-person sales calls, phone, and email• Decided to go back to school to expand my knowledge

• Executed sales and marketing initiatives to 300 accounts at the retail, wholesale, and corporate levels of business• Exceeded quarterly sales targets through national/local marketing campaigns• Prioritized and responded to client issues in a timely manner and with utmost professionalism• Key Account Manager for the Wilsons Gas Stops banner

• Promoted within 3 months of employment• Sold and merchandised Pepsi-Cola products, promotions, and marketing equipment to 125 independent businesses and food service accounts (small format) as well as 6 big-box stores (large format)• Independently achieved aggressive monthly sales targets through national/local marketing campaigns• Developed great customer relationships through dialogue and daily in-store merchandising of displays, shelf stock, racks, and coolers

• Provided customers with rental vehicles in the largest Enterprise Rent-A-Car branch in Atlantic Canada• Sold insurance and vehicle upgrades in order to increase company profits• Achieved Top 10 ranking for sales throughout Atlantic Canada during each month of employment• Marketed to corporate accounts to maintain and promote business relationships• Proficiently responded to customer inquiries via telephone and in person

Hired for the Student Union Building (SUB) Staff position, but quickly attained SUB General responsibilities, until promoted to Night Manager in 2003.Supervised upwards of 20 SUB Staff for a variety of positions during events, from lectures to rock concerts while maintaining the security and integrity of SUB facility rentals.