Sally Lam Email & Phone Number

• Developed and implemented social media strategies to achieve a collective 20% increase in followers across Twitter, Facebook, Instagram, and TikTok.• Developed and executed editorial calendars, maintaining a consistent posting schedule that resulted in a 50% growth in engagement rate over 9 months.• Designed 2-4 monthly promotional newsletters targeting an email list of over 380k+, consistently achieving an average open rate of 13%.• Monitored trending topics and leveraged relevant opportunities to produce multi-platform static and video content resulting in a 100% increase in reach and a 20% boost in interactions.• Defined and analyzed key performance indicators to optimize campaign performance. Prepared comprehensive monthly and quarterly Google Analytics reports on engagement and revenue.

Toronto, Ontario, Canada

• Developed and implemented a social media strategy across Instagram, TikTok, Pinterest, and YouTube that reached 15,000+ accounts collectively, in December 2022. • Analyzed social media insights to optimize channel performance by modifying content after A/B testing to deliver on specific awareness and engagement KPIs.• Coordinated and executed 4 product sales events over a 2-week timeline with a limited budget that led to a total of $6,000+ in sales.• Collaborated with a creative team to conceptualize and capture the product message across 3 studio photoshoots with one campaign that gained over 10,000+ views on Instagram in one week.• Restructured the organization’s Notion hub and Google Calendar to maximize the operational efficiency of the team by 3 hours a week.

• Introduced a new strategic marketing plan for the Instagram page that effectively used Instagram stories which resulted in an increase of accounts engaged by 96.5% for the month of March 2022.• Refreshed the company website while prioritizing consistent branding and intuitiveness of navigation.• Managed social media channels through daily interactions with the target audience which led to 1,668 (+31.7%) accounts reached and 365 new followers for the month of March 2022. • Created monthly newsletters sharing new product updates and offerings on HubSpot that achieved an open rate of 47.41% for the month of January 2022.

• Designed tenant-facing graphics on Adobe Illustrator and Canva for building screens and windows for over 20 properties in the GTA.• Collaborated with internal teams monthly to develop and monitor strategic marketing initiatives specific to enhancing the property management portfolio.• Produced and organized Instagram story campaigns for the holidays that resulted in over 10,000 impressions (+240%) and 600 profile visits (+600%) over a 7-day period.• Built website pages on WordPress for different departments within the business (Tenant services, Property Management, Leasing).

• Marketing Projects included: Website Redesign, Newsletter Redesign, Event Sponsorship Package and Invitation Creation, Company Branding Assets (Branding Guideline, Department Playbooks, PowerPoint Templates), and Client Financial Reports.• Developed and executed a new LinkedIn platform strategy which increased impressions by 2330% in the span of 2 months.• Implemented effective SEO strategies on the corporate website and newsletter to reduce the bounce rate and increase the click-through rate

• Analyzed consumer circumstances to strengthen analytical skills and establish viable recommendations that exceed signup quotas.• Delivered exceptional customer service to all members and prospects when greeting and interacting with customers, answering any inquiries, and servicing customers.

• Showcased strong collaboration with a team of 15 sales associates to effectively and efficiently assist customers, maintain the sales floor, and replenish the stock in a fast-paced work environment. • Exhibited excellent customer service and product knowledge to upsell customers and meet sales quotas per workday.

Bachelor'S Degree, Marketing, 3.50

Activities and Societies: Canadian Association of Business Students, Ted Rogers Students'​ Society, Women in Information Technology.

Bachelor Of Commerce - Bcom, Marketing