Sally Abbas Email & Phone Number

- Working on a mix of brand strategy projects and pitches, from brief creation to activation, across many global clients, some of which include: L’Oréal, Nespresso, and Coca-Cola.- Partnering with the Global CSO to operationalize the McCann Worldgroup brand, build and train a strategic operating system, and elevate our creative product across all our global clients. - Managing and fostering a connected global community of senior executive strategy leaders across 5 regions (APAC, NA, LATAM, Europe & Middle East) and 4 McCann Worldgroup agencies (McCann, MRM, Futurebrand & Craft) through bi-weekly meetings, workshops, conferences, and ongoing global communications.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Reported to Global CMO and managed global marketing and communications initiatives for the Mirum brand, driving brand strategy and execution across 47 offices worldwide, including CRM optimization, SEO strategies, website and social media management, and impactful event marketing activations.

Greater New York City Area

Greater New York City Area

Assisted with the launch of the new JWT (now VML) global digital agency, Mirum, through the development of a strategic road-map to help ensure profitability and integration. Created and activated an overall global launch plan of which included the ideation of the actual Mirum brand, operational on-boarding, digital marketing, and communications/PR campaigns.

Greater Philadelphia Area

Supported the creation of investment theses by developing a competitor landscape and market opportunity sizing, while also then working with business stakeholders across the organization to determine post transaction integration strategies.