Sally Clements, Mpi Email & Phone Number

Richmond, Va, Us

Raleigh, North Carolina, Us

Formulates problems and plans and implements research projects to find product-market fit. • Utilizes extensive compilation and analysis of both quantitative and qualitative research, as well as data segmentation, to determine the highest impact opportunities.

Richmond, Va, Us

Executed user experience research for a nationwide organ donor matching platform, leading the end-to-end research lifecycle. Oversaw user recruiting, interviews, and persona creation. Developed design workshops as well as research and design roadmaps. Handled problem formulation, data analysis, and documentation. Identified top opportunities to impact the user experience, fostered culture of stakeholder engagement, and drove UX research trajectory. Analyzed research and presented key insights and trends to internal and external stakeholders. • Spearheaded research-driven objective to develop an end-to-end mobile and web application, achieving a 50% decrease in matching response time and improving customer outcomes and satisfaction.• Used Jobs-to-be-Done framework to streamline efficiency and maximize impact. • Contributed to executive-level discussions on improving product functionality; set benchmarks and created buy-in for improvements aimed to increase product efficiency by 40%.• Identified opportunities to further business objectives by quantifying qualitative research.• Piloted change management initiatives to develop a customer-centric business culture.• Led cross-functional teams to plan and execute qualitative research projects, delivering actionable data that drove product strategy and customer business goals.

Richmond, Va, Us

Taught Creativity and Ideation to 100 participants in the School of Business. Topics ranged from user research and generative research to running design workshops and maximizing collaboration among stakeholders. Oversaw research on product-led companies to analyze the intersection of product design and business sustainability.• Attained a 30% increase in user engagement through effective instruction, leadership, and feedback.• Coordinated cross-functional collaboration across diverse product teams, providing mentorship and coaching to develop participants’ research and communication skills.

New York, New York, Us

Executed user experience research projects for a rapid-growth SaaS company serving brands on Shopify and Amazon. Collaborated cross-functionally to inform product design through UX research insights. Presented findings to leadership, leveraging data to guide business decisions.Notable Projects:Identified opportunity to add an additional revenue stream, planning and implementing research projects that led to launching affiliate marketing on Amazon via an API Integration. • Integration increased conversion rates by 400% while reducing customers’ ad spend.• Tested POC of an Amazon Integration, gathering user feedback to drive business and customer goals.• Pinpointed user needs, led beta testing, and utilized data to inform a lean MVP that garnered highly positive feedback from both leadership and customers.• Collaborated cross-functionally to define metrics and create a prioritized pipeline of needed fixes.Collaborated cross-functionally to provide a seamless marketplace experience and increase user retention and engagement by merging user portals and adding a high-value feature.• Implemented desirable feature and lean MVP by planning and conducting qualitative and quantitative research studies to collect, analyze, and interpret user needs and preferences.• Empowered 60K+ brands to scale their businesses on Amazon by developing a data-driven roadmap that prioritized valuable features.Developed research processes that uncovered gaps in the user experience and enabled research-driven decision-making. Recruited 60+ users for iterative feedback loops.• Achieved 20% improvement in aligning user experience with business strategy.• Captured higher-value feedback by building long-term relationships with study participants.• Facilitated translation of research insights into actionable data by collaborating with leadership on improved internal research protocols.• Built an insight tagging system that quantified qualitative data to drive decision-making.

Richmond, Virginia, Us

Conducted user research projects for startup organizations backed by a high-growth business incubator. Continues to volunteer as an Idea Factory Mentor (2023, 2024) to mentor SMB owners and test ideas for product-market fit.• Increased user engagement by 50% in 90 days by carrying out usability testing and technical research.

King George, Us

Delivered instruction and mentoring in art, design, and design-thinking in a K-12 setting. Selected for Stanford’s d.school Hackathon and contributed to innovative problem-solving to improve the U.S. educational experience.

Bachelor Of Fine Arts - Bfa, Graphic Design

Master Of Education - Med, Educational Psychology

Master Of Science - Ms, Product Innovation In Human-Centered Design