Sally is the owner and Race Director of MSE (Multi-Sport Experience) Racing and produces top-notch endurance events including triathlons and running races in the Greater St. Louis area and Illinois. MSE Racing also provides timing and race services for other local directors. She is also a USAT Level II Triathlon Coach, coaching triathletes of all levels from newbie to elite, with a passion for helping them achieve or exceed their goals. She specializes in ultra-endurance, much through her experience in completing 13 full Ironman triathlons. Other specialties include training over 50 and fueling for optimal health and performance.In the off-season, Sally produces women’s retreats led by her passions for fitness, adventure, and meditation. She has put on adventure retreats, resiliency retreats for women in military, and the newest is the Women’s Winter Hiking Retreat at Camp Manitowa this December. An enthusiastic entrepreneur, Sally is active in her local Chamber of Commerce (and a newly appointed board member), and a member of Inner Circle, an invitation-only women’s business mastermind group. She participates in and runs “Power Sprints”, which are focused work sessions in Fuel to Fire, a business owner’s accountability group. Sally’s latest projects include a 501c3, Tri-Love, created to help all income levels participate in running and triathlon events. She plans to have this up and running for the 2025 season.