Sally Franklin Email & Phone Number

Nashville, TN, US

Nashville Metropolitan Area

• As a Project Manager on the Digital Marketing team at Alliance Bernstein, led multiple digital marketing initiatives and improved operational efficiencies including:
• Streamlined Launch Process: Documented and optimized the Digital Fund launch process, which reduced the time required for website updates and minimized post-launch issues.
• Increased ETF Sales: Enhanced the digital marketing delivery model, leading to a $6 million increase in sales for Exchange Traded Funds through a successful digital marketing proof of concept.
• Sales Process Automation: Transformed a manual sales process by developing a digital sales tool from an Excel sheet, improving efficiency.
• Website Update Project: Led a project to refresh AB's website, enhancing Google search ranking and overall user experience.
• Engagement Campaign for Advisors: Expanded outreach and engagement with Registered Financial Advisors by implementing an email nurture campaign specifically for Exchange Traded Funds.

Lead Product Owner responsible for Talent/HR Product Delivery. Collaborated with other IT leaders, partners and business constituents to ensure alignment with IT strategies. Led design and delivery for multiple technology projects and initiatives. Tasks including business cases, visioning, user insights, and design workshops, as well as UI designs for web.

Led software implementations across various lines of business including transformation of Deloitte’s Employee (30,000 user base) and PPMD Performance Management (8,000 user base) process and software applications. In an Agile SCRM environment with Consulting Delivery team, led user interface design and negotiated scope for initial launch and subsequent.

Created and maintained QA project plans. Responsible for QA contractors that supported all Deloitte internal applications across all lines of business. Spearheaded creation of test plans, test cases and executing test cases. Recruited and mentored contractors and employees. Collaborated with leadership on implementation of resource management.

Successful testing and reporting of defects through Test Director for upgrade from legacy system to SAP functionality on large, complex Client Engagement Application. Designed system currently utilized by Client Services Practitioners, Billing Managers, Partners, all employees, Senior Managers, Directors and Partner/Principals at Deloitte.

1999-2003 – PRODUCT TESTING ANALYSTSupported software applications for 10,000+ agents, ran illustrations for Universal Life, Term Life, Long Term Care, Mortgage Term, and Annuity insurance products. Trusted Advisor for Life, LTC and Annuity agents. Increased test cases from 350 per regression test to 5,000 by developing data tables. Reduced software.

Nashville Metropolitan Area

Led team responsible for managing escalated problems resulting from customer and agent complaints. Increased productivity and improved rapport with field agents by traveling to field offices and training field employees and agents on home office standards and procedures. Improved efficiency of teams by cross-training New Business Life Specialists on.

Nashville Metropolitan Area

Efficiently triaged inbound telephone inquiries from agents and policyholders, data entry of applications, verification of information and compliance with regulatory, product and underwriting guidelines. Led clean-up project improving turn-around time of advanced Policy Owner Service Requests, including loans, surrenders, 1035 Exchanges, re-issues.