Sarah Goebel Email & Phone Number

Philadelphia, Pa, Us

The ultimate college experience should be more than a dream. Make it a reality, not a fantasy. Anticipating the college admissions process can be confusing and intimidating, and executing college applications successfully often seems beyond reach. Sally Goebel’s professional background combines a decade of Ivy League undergraduate and graduate admissions experience, with more than 20 years leading admissions and financial aid teams in prestigious college preparatory schools. Sally’s Ivy League experience spans Penn undergraduate and Wharton MBA admissions, and includes reading and evaluating many thousands of applications, executing final decision authority, training teams of auxiliary application readers, and conducting sessions to advise applicants.

Malvern, Pa, Us

Responsibility for all financial, business management and accounting functions for ITconsulting firm providing custom technology, web and data solutions for businessesand non-profit organizations.

Bryn Mawr, Pa, Us

• Led strategic planning for enrollment and retention• Managed human, data and financial resources to maximize conversion of prospectsand net tuition revenue• Managed $3 million financial aid budget and ensure compliance with industry bestpractices• Utilized demographic and psychographic data and engineer comprehensive databasefor executing admissions and retention initiatives• Advised students and counsel parents• Strategized word of mouth marketing to reach highly selective market• Ensured mission appropriate and legally compliant admissions selection process• Trained student, parent and faculty ambassadors• Organize large marketing events for prospective families and brand advocates• Developed admissions communications and publications• Assessed web, print, radio and direct mail marketing, including website analytics andsocial media• Led staff of five

Marlton, New Jersey, Us

Provided financial oversight for oldest and largest on-line legal office retail and B2Bsupplier, with more than $1 million in annual gross sales. Led all Internet marketingactivities. Sold company in July, 2014.

West Chester, Pa, Us

• Managed 7 person staff, $2.5 million financial aid budget, and $150,000 operating budget• Led recruitment, marketing and admissions planning and implementation• Developed data systems• Led admissions and fi nancial aid committees• Initiated collaborative marketing initiatives• Achieved targeted enrollment growth and increased selectivity

Philadelphia, Pa, Us

• Second in command for million dollar operation and policy of department• Planned and implemented national and international recruitment strategy including numerous national and international receptions, evaluative interviews throughout the world, direct mail marketing campaigns, development of sponsorships and relations with alumni• Clarified, articulated and defended recruitment and selection policy issues• Evaluated more than 1,000 applications for admission each year with full authority to make final decisions• Assisted in the design of sophisticated data management system

Philadelphia, Pa, Us

• Planned and implemented on-campus recruitment programs• Trained and supervised support staff and student employees• Evaluated applications• Conducted group presentations and interviews

Master'S Degree, School Of Education

Bachelor'S Degree, Psychology

Doctoral Studies, School Of Education, Strategic Planning In Higher Education