Responsible for the development and execution of strategic, measurable marketing communications programs in support of the Jerr-Dan brand. Develop and oversee positioning and messaging for the brand, products and programs throughout traditional and digital platforms. Ensure alignment with key internal stakeholders and provide strong communication and support to the Jerr-Dan distributor network.

Develop and execute marketing programs and communications for the JLG aftermarket business in conjunction with company objectives and strategies while ensuring alignment with product management, engineering, sales management and the executive team. I manage both an internal team and our agency to collectively deliver quality new program development, packaging strategy, advertising, digital media, PR, sales materials, promotions, brand oversight and expansion and internal communications.

Responsible for the top three revenue-producing and most profitable agency accounts. Oversaw the overall strategic marketing direction, planning and budgeting required to successfully meet and exceed my clients' objectives. Led and worked alongside agency specialists in creating, implementing, supporting and measuring marketing, branding and communication strategies. Participated in numerous successful business development endeavors to help agency increase growth and revenue goals.