Transformed "Wild Feminist" apparel start-up from 3rd Party marketer to a vertical apparel company. Established Merchandising expertise and strategic direction across product assortment, design, development, sourcing, marketing, operations, planning and finance. Reduced style count by -75%, led by focus on "Top 10", growing margin by +18000 bps and accelerating speed to market by +30%. Implemented direct-to-factory sourcing strategy using new factory relationships to elevate product quality, design, fit and consistency. Managed inventory through pandemic and out to recovery with +60% revenue growth in 2021. Set strategic omni-channel product direction, priorities and life-cycle to achieve optimal customer experiences across E-Comm and Retail Stores.

VICTORIA SECRET CATEGORY LEADER with annual revenue of $400m, driving growth for 2 key product categories representing 40% of total VS Beauty and leading a team of 7 merchants. 2016 KEY ACCOMPLISHMENTS:-Reset stagnant, commoditized Bodycare Collection with $350m annual revenue.-Launched new concept Victoria Secret Daily Body Care with 1st year $40m annual revenue.-Grew new business +6%, increased AUR, ADT, conversion and market share. Comp business grew+11%, with productivity +120%.-Product Elevation leveraged design, laser focused product assortment (sku -62%), cost engineering (-24%), strategic pricing and promotional cadence, optimized inventory models, focused processes and speed to market.-Visual Merchandising reset across 1000+ retail stores to drive product strategy and consumer engagement. -Direct To Consumer experience aligned driving holistic brand & product storytelling with 22%+ in 2016.

Lead, mentor, coach global product merchandising team and cross functional partners.Successfully led product launches across gender and product types.Consistently drive brand and merchandising excellence with visioning from concept to market strategies. Heavy emphasis on brand development and long term apparel strategies, incorporating premium brand positioning. Driving new business opportunities while protecting existing core business. Generate new innovation platforms that increase ROI and brand positioning, increasing sales per square foot while maintaining margin targets.Improve and streamline processes to increase and maximize cross functional collaborative efforts. Drive process efficiencies that allow increased communications and time to perfect long lead time product offerings.

Created Global Youth Performance Merchandising role, process and tools resulting in unified product strategy, assortment and cross-functional alignment to grow revenue +7% in 1st season with 97% global adoption.

Pioneered Global Running Men's Apparel Merchandising role, process and tools for the Nike brand. Launched unified product strategy delivering 1 global product point of view. 100% adoption season 1, category margin growth 2018-2019 exceeded +3% and revenue growth exceeding 15%.

Lead Team of Women's Fitness Product Line Managers across multiple apparel categories: Training, Running, Tennis, Yoga, Performance Underwear & Sport Training.Managed and grew product categories focusing on brand repositioning aligned with new consumer focus.Grew margins with strategic investment and divestment of product offerings and product build.

Reinvented $600M Men's Sportswear category, edited and elevated product silhouette, fit and quality to deliver clear athletic lifestyle while maintaining margin targets, growing revenue by 6% and increasing profitability and revenue growth. Pioneered shift to organic materials and evolved silhouette innovation to re-set and grow entire Men's fleece category.

Senior Account Executive for Federated Department Store.Launched new Women's Apparel product line building seasonal business strategies and retail open to buy.Implemented in-store shop concept with business line plans that attained profitability targets in 1st year.