Sally Lythgo Email & Phone Number

I have a wealth of experience and expertise in the commercial aviation industry, specifically in the realm of passenger experience and product marketing. My diverse background, spanning both the airline and vendor sides, provides a unique perspective that combines operational insights with a deep understanding of customer needs.My focus on brand experiences, In-Flight Entertainment (IFE), Passenger Experience (Pax Ex), UX design, content curation, programming, and licensing showcases my comprehensive skill set and a thorough understanding of the technical aspects of the industry driving a keen awareness of the importance of brand and user experience, and content strategy in shaping the overall passenger journey.In recent years, my transition to a more concentrated marketing role at Burrana and digEcor demonstrates my adaptability and ability to apply my industry knowledge to strategic marketing efforts. My extended skillset in MARCOMS, product marketing, digital and integrated marketing campaign management, as well as events management, highlights my ability to leverage various channels to effectively promote products and enhance brand visibility. Moreover, my emphasis on measurement and analytical reporting indicates a data-driven approach, crucial for evaluating the success of marketing initiatives and making informed decisions for future strategies.Given my extensive background, I have a nuanced understanding of the challenges and opportunities within the aviation industry, especially as it relates to evolving passenger expectations and technological advancements. My passion for passenger experience drives my enthusiasm and commitment to enhancing the journey for travellers.In such a dynamic industry, the combination of technical expertise, marketing acumen, and a focus on customer experience positions me well to drive innovation and contribute to the continued evolution of the global commercial aviation sector.

Listed skills include Airlines, Program Management, Aerospace, Aviation, and 31 others.