Sally Mathie is a Founder, Curious Alice - uncovering the tick, to deliver the tock at Curious Alice. She possess expertise in advertising research, consumer behaviour, customer insight, qualitative research, focus groups and 45 more skills. Colleagues describe her as "We have worked with Sally and the Curious Alice team on a number of occasions over the past year and Sally has quickly become one of our first-choice qualitative researchers. Insightful, open-minded and with a genuine passion for understanding the consumers, Sally immediately builds a fantastic rapport with consumers, getting them to open up and engage. Her presentations are always perfectly delivered, full of rich insights, but always grounded in commercial pragmatism. Sally's a joy to work with, collaborative and dedicated" and "I have worked with Curious Alice on a number of proposition and creative development projects and always look forward to Sally’s debriefs. She is tenacious in her search for insight and has the rare ability to visualise findings and map out the issue at hand with clarity and confidence. She also has a knack for packaging it all in a way that is both usable and sharable. My favourite thing about Sally is that she says the things that need to be said even if they’re not what you want to hear. After all, it’s often those things that make the biggest difference. I wouldn’t hesitate to recommend Curous Alice to any Insight or Marketing team in search of understanding."