Sally Mcfall Email & Phone Number

New York, Ny, Us

Heartbeat is the agency for healthcare challenger brands. Operate like everyone else and risk irrelevance. Our lifeblood is to help these brands defy the odds. My clients’ challenger offering initiatives include launching a groundbreaking therapy for patients with congenital adrenal hyperplasia (CAH), reimagining P2P communications for an innovative dual pathway therapy for patients with nAMD, DME, and RVO, and driving health equity among underserved communities.

Lexington, Ma, Us

Reunited with the team at White Rhino, a brand experience design firm. Collaborated with the Microsoft innovation team on a multi-faceted communications development initiative to generate internal awareness around the team’s charge to advance innovation and sustainability within Microsoft's design/build offering. Experience included global, multi-partner leadership interviews, competitor reviews, multi-video development as a compelling storytelling platform, internal SharePoint website overhaul, prototype story flow development, vision & roadmap whitepaper development.

Boston, Massachusetts, Us

[formerly KHJ Brand Activation] Focused on brand development for client offerings that ranged from liquid biopsy to spatial phenotyping to methylated DNA markers. Collaborated with this next generation of diagnostic and therapeutic innovators, learning the science behind their offerings, and developing aligned communications to engage target audiences. Omni-channel campaigns included strategic development of internal and external communications for B2C (regional), B2B (global), and biotech (national) clients.Experience included legacy brand evolution, internal culture alignment, awareness generation & HCP target audience engagement, positioning, messaging, integrated campaign development with aligned print and digital communications.

Lexington, Ma, Us

White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B by applying principles based on the intersection of marketing, psychology, and neuroscience. Clients included Microsoft Innovation, Emerson Hospital GI, and LeMaitre vascular devices.Experience included global leadership interviews, animated video development, a hospital specialty rebrand, company rebrand with logo development, graphic standards and website rebrand.

Hanson, Massachusetts, Us

Led the strategic development of videos that supported biotech and pharmaceutical clients’ growth objectives. Video perspectives targeted the HCP, patient, and caregiver audiences. Experience included on-location oversight of patient & caregiver filming, animated MOD and MOA video development, from concept to execution, working with illustration, animation and client cross-functional teams.

With a focus in the rare disease and ICU categories, led 360° integrated marcom campaign development and execution, ensuring aligned communications that engaged target audiences, and inspired them to take action. Experience included flagship product launch initiatives—website and interactive visual aid development, MOA videos, interactive booth and area takeover conference presence, CRM campaigns.

Boston, Ma, Us

Pharmaceutical marketing for the rare disease and oncology categories, including gene replacement therapy. Owned the client relationships, working in close collaboration with global clients to ensure strategic execution of 360° integrated communications programs which targeted the patient, caregiver, HCP, and payor audiences. Experience included product rebrands, global client workshops, positioning, messaging, launch plan development (pre-, launch, post-), HCP focus groups, HCP interviews, HCP | patient | caregiver communications, patient | caregiver videos.

1506 Ma Zaandam, Nl

[Stop & Shop, GIANT grocery stores] Led the development and implementation of the annual marketing plan, ensuring alignment among the four U.S. Divisions along the Eastern Seaboard (775 stores). Also, led the continuous growth and success of the gas rewards program.Experience included development and execution of integrated 360° communications plans that included in-store signage, print, website, broadcast, outdoor, CRM, and social media.

Supported the principal owner with strategic, integrated campaign development and execution.Experience included rebrands, logo and message development, print, website development.

Boston, Massachusetts, Us

Prominent Boston law firm; primary target was architecture, engineering, and construction services firms. Directed all internal and external communications initiatives, including vertical marketing plan development in collaboration with individual partners.Experience included rollout of the firm’s rebrand, business development/RFP support, collateral development and website evolution, roundtable events direction and oversight (avg 23 events each year in Boston and NYC), edited three quarterly newsletters, extensive white paper editing in collaboration with the founding partner, public relations/crisis management.

As primary client contact, managed an average of 20 projects for our global life sciences clients, Bayer (diagnostics, molecular instruments) and Boston Scientific (cardiovascular devices). Experience included global launch campaign development, specialty area rebrand, print and digital/website.