Sally Murphy Email & Phone Number

Scarsdale, Ny, Us

New York, Ny

Account Executive for publisher, nonprofit, and direct response clients. Develops marketing strategy for achieving audience goals and optimizing bottom line profit. Specializes in deep dive projects to uncover business insights to implement new tactics that maximize response and cut costs. Collaborative and skillful approach assures client confidence and marketing wins.

New York, Ny

Managing director and visionary for cause marketing division, responsible for optimizing financial performance of Rally for the Cure and expanding scope of division by bringing new partners and programs to fruition.* Built a foundation of intelligence to inform and then launch the creation of new cause-based programs designed to drive subscriptions. Developed a scalable and tactical approach to incorporating donor driven marketing programs that leveraged core brands and businesses at Conde Nast. Built numerous channels to monitor this emerging business / corporate social responsibility landscape in order to learn from and accelerate our knowledge and insight about who's doing what. Became company spokesperson for Cause Marketing Initiatives, articulating the vision for a revenue-driving division that expands our footprint with new readers; deepens loyalty and engagement with current readers; and adds value for internal and external partners.* Brought multiple charity partners to the point of beta testing a proof of concept in 2012, with an overall goal of developing another volunteer-organized grassroots event-in-a-box program equivalent to Rally. Targeted the nonprofit partner, brainstormed viable business models that serve both partners by generating subs for CN and facilitating fundraising for nonprofit, negotiated the business terms, and nurtured the partner relationship from testing phase through launch.* Managed Rally program through the Susan G Komen / Planned Parenthood controversy, minimizing negative impact on Rally events. Steered the communication strategy internally and externally to maintain confidence in the brand. Negotiated crucial contract addendum restructuring financial terms - key to meeting our 2012 budget and paving the way for a more favorable contract moving forward. Commissioned and planned staff development workshop designed to identify individual and tream strengths to achieve short term goals and long term growth.

Led the Consumer Marketing team for 5 premier magazines, with a keen focus on developing audiences and creating profitable businesses, while staying true to the integrity of the brands. Changed circulation landscape for magazine that was failing to operate profitably by testing, cost-cutting and developing new and highliy effective creative packaging, generating a positive ROI. Worked in tandem with editors in chief, publishers and consumer marketing executives to build, launch and market Domino and Teen Vogue, the authoritative voices and innovators in their respective categories. Quarterbacked the entire user experience for subscribers to the newly launched New Yorker digital edition. Developed the messaging, the sequence of the landing pages and the ease of navigation to ensure optimal engagement with the content.* Directed profit optimization initiative for The New Yorker, yielding margin improvement of 15% over 3 years.* Cultivated a dedicated audience of over 10,000 members in Allure Rewards, an online companion shopping site, e-tailer partnership and loyalty program.* Orchestrated a holistic series of efforts that reached the Glamour consumer on all platforms inspiring a consistent and ongoing dialogue with this audience of over 1.5 million subscribers.* Led a focused a tream of creative, tactical and financial managers, insuring that they were optimally aligned behind common business and marketing goals at all times.

* Headed department that produced list marketing recommendations for direct marketing clients. * Directed and presented ad hoc research projects aimed at identifying new product opportunities.* Conceived and developed marketing trends newsletter.

Set circulation strategy and marketing priorities for 14 enthusiast titles.

Market research for client Consumers Union, leading to the launch of their Health newsletter.

B.A., English, Cum Laude

Activities and Societies: Theater and Dance

French

Activities and Societies: Summer program in Tours, France