Sally Prochak Email & Phone Number

Atlanta, Ga

Atlanta, Ga

I develop and manage national corporate and brand partnerships in support of USO's mission to strengthen America's military service members and their families.Based in Atlanta, GA reporting to USO global headquarters in Arlington, VA

Atlanta, Ga

Responsibilities included identifying brand extensions and licensing opportunities to drive revenue for the Company. Managed cross-functional teams to ensure project deadlines and expectations are met. Developed relationships with licensing and brand partners in the packaged food & beverage, grilling, personal care, automotive, furniture and apparel categories. Managed all aspects of relationship ranging from identifying leads, exploring business opportunity and KPIs, contract negotiations, renewal and compliance, determining and executing deliverables to meet business needs through onsite activation. ◼ Established and managed partnership with the USO, including a national campaign with branded content, press release and product development through a commercial co-venture and celebrity and live show involvement◼ Managed cross functional teams of 10+ members including; Creative, Legal, Finance, Public Relations, Marketing, Manufacturing, while maintaining communication with Executive Team on partnerships and projects ◼ Developed and managed brand licensing program for Company’s portfolio of brands and Celebrity, including 3 licensing partners resulting in annual revenue and YoY growth ◼ Successfully identified 5+ new leads and determined the business growth opportunities on a quarterly basis ◼ Managed brand partnerships to ensure a smooth and streamlined experience from concept to completion, including 20+ integral key partners including; Coca Cola, The Home Depot, Polaris, Indian Motorcycle, Mack Trucks, USO, Atlanta Hawks/State Farm Arena, Jack Link’s, Traxxas, Amazon, Ford, Wells Fargo, Taylor Guitars, and Anheuser-Busch

Atlanta, Ga

Responsibilities included project management from conception to completion, relationship management, client communications, and supporting the CEO with various business needs. Functioned as the liaison between Zac Brown Band (ZBB), Corporate HQ, and Camp Southern Ground (CSG). Maintained relationships with Talent, Artist Management, Record Label, Legal Counsel, Tour/Production, and all internal entities including the creative and marketing department. Developed and implemented employee engagement activities and events to build company culture. Exercised discernment, composure and tact in handling confidential information while building trust amongst team members.◼ Served as primary point of contact for over 10 key external relationships and communicated on behalf of Company and CEO ◼ Established and maintained interpersonal relationships with high-net-worth individuals, potential donors, corporate partners and CSG’s Board of Directors consisting of 10 members◼ Reviewed 30+ contracts and agreements, while ensuring terms and deliverables are being met ◼ Facilitated and managed “Live at Southern Ground” radio remote event hosted at ZB Collective HQ including live broadcast of 25 national radio stations◼ Planned and advanced private $1M ZBB benefit concert event for CSG in Chicago, IL◼ Advanced logistics, managed onsite execution and forecasted budgets for Southern Ground Tailgate events ◼ Identified areas of unnecessary duplication, aided in creating lean and efficient teams and implemented processes to improve operations

Atlanta, Ga

Implemented organizational processes for full-service video production and photography company ranging from project workflow, accounting, production calendars, delivery methods, client communication, and established content approval process. Served as communication liaison for internal and external clients. Responsible for gathering all details and goals from client and dispersing information to the production team to ensure deadlines and expectations are met. Maintained and established relationships with ZBB band members, Artist Management, Legal Counsel, Tour/Production, Talent, and all internal entities. Managed budgets, advance logistics and communicate pertinent information to all stakeholders involved including the client, Talent, management, and production crew. Regularly exposed to highly sensitive and confidential information. ◼ Managed the life of 50+ projects from pre-production, production, post-production, to delivery and presentation ◼ Forecasted and ensured adherence to project budgets and create financial settlement for final client billing◼ Completed Producing on the Edge coursework instructed by Hollywood producer at “Maine Media Workshops + College” PRODUCER CREDITS:◼ Jump Right In, Zac Brown Band, Music Video - Producer (Ranked #1 on CMT)Video Link: www.youtube.com/watch?v=rb7tbzuGHzw◼ Sweet Annie, Zac Brown Band, Music Video - Producer (Ranked #1 on CMT)Video Link: www.youtube.com/watch?v=y5ISTO6GiLk◼ The Muse, The Wood Brothers, Music Video - ProducerVideo Link: www.youtube.com/watch?v=3U0arXdrvlE◼ Pretty Little Lie, Blackberry Smoke, Music Video - ProducerVideo Link: www.youtube.com/watch?v=56XKfwTO1vM◼ Making of the Grohl Sessions Vol. 1, Zac Brown Band, Documentary - ProducerFor a list of credits, see Sally's IMDb Profile:http://www.imdb.com/name/nm5515790/?ref_=fn_al_nm_8

Atlanta, Ga

Served as primary point of contact for fan base and stakeholders. Coordinated the development of fan communications, website development and ticketing. Developed and implemented the internship program for Company. Researched the qualifications and legal requirements for internships in Georgia. Communicated with industry leaders (CMT) to develop program content. Liaison between universities/applicants, interns, and internal departments.◼ Coordinated presale ticketing, membership fulfillment, VIP guest lists, event merchandise for 50+ events annually ◼ Supported website issues, charity requests, and 350+ weekly fan emails that required a positive, customer service focused response◼ Composed digital e-blasts, monthly Zamily newsletter and created engaging content, with a reach of 20K paid members and 100K subscribers◼ Involved in planning and advancing the annual 300-person member event (Zamily Reunions) in Nashville, TN

Clemson, Sc

◼ Utilized Ticketmaster Host software to sell tickets for venue's Box Office. Interacted with student body and organizations to drive ticket sales for sports & entertainment events

Nashville, Tn

Country Music Television (CMT) - www.cmt.com◼ Created press plans and press releases for various CMT programming and show announcements◼ Monitored CMT press coverage via Meltwater News software. Created a categorized clip packet for MTV HQ2009 CMT Music Awards:◼ Talent Escort on CMT Red Carpet media event to facilitate artist interviews with press outlets◼ Communicated with media outlets on a weekly basis to create a post-show clippings report

Clemson, Sc

www.tigerpawproductions.org◼ Clemson University’s concert and entertainment event planning organization responsible for bidding, executing, and promoting all aspects of events and concerts on campus◼ On the job experience and training including hospitality, production, box office sales, and guest services

Bachelor Of Arts, Communication Studies | Minor In Advertising/Pr

Activities & Memberships: Alpha Delta Pi, TigerPaw Productions, FCA (Spring Break Mission Trip to New Orleans), PRSSA (Public Relations.

Study Abroad, International And Intercultural Communication

◼ Received academic credit during study abroad courses through Clemson University Brussels Center in Brussels, Belgium

Producing On The Edge, Cinematography And Film/Video Production

Rockport, ME www.mainemedia.edu ◼ Completed 'Producing on the Edge' course in 2012 at Maine Media Workshops + College in Rockport, ME.