Sally Saenz Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

- Increasing the reach of the customer base garnering the support from wider business areas, working with key contacts to drive initiatives and set the right privacy/consent strategy- Influence internal policies and drive correct usage of data assets in accordance to relevant regulations for Direct Marketing and Telecommunications- Minimising customer and business impact of operational issues by coordinating relevant areas for faster resolution- Chapter lead responsible for coaching… Show more - Increasing the reach of the customer base garnering the support from wider business areas, working with key contacts to drive initiatives and set the right privacy/consent strategy- Influence internal policies and drive correct usage of data assets in accordance to relevant regulations for Direct Marketing and Telecommunications- Minimising customer and business impact of operational issues by coordinating relevant areas for faster resolution- Chapter lead responsible for coaching and mentoring chapter members for Pega Decisioning and Customer Data Analytics in all dimensions of analytics capability (technical skills, business acumen and communication) and growing our innovative, collaborative, proactive and entrepreneurial culture. Show less

Macquarie Park Nsw

The Manager Marketing Technology & Innovation role is accountable for leading the Insights team and the business on its marketing technology and capability journey. The role is responsible for owning the roadmap, challenging the business to strive further and deliver on key strategic projects to improve the marketing capability. The role includes budget control for minor and major capital expenditure, responsibility for project delivery on time and budget and the creation, socialisation and… Show more The Manager Marketing Technology & Innovation role is accountable for leading the Insights team and the business on its marketing technology and capability journey. The role is responsible for owning the roadmap, challenging the business to strive further and deliver on key strategic projects to improve the marketing capability. The role includes budget control for minor and major capital expenditure, responsibility for project delivery on time and budget and the creation, socialisation and delivery of the innovation roadmap.The role is responsible for leading the delivery of data driven initiatives and capabilities that support the enterprise in driving strategic imperatives.- Ensuring the portfolio for CRM and BI initiatives are delivered to meet strategic needs.- Researching new technologies, data sources and industry best practice to improve our marketing CRM and Analytical capabilities.- Leading and being responsible for delivery of key CRM and Analytics programs; liaising with technology and program teams to drive programs to deliver to requirements with robust and strategic solutions that leverage previous investment and/or deliverables.- Liaison between the business and IT teams either providing introduction to Group IT, offering advice/re-use of existing solutions or bringing on board contractors to support business and time critical data warehouse processes. Providing business context and defining business benefits to group IT.- drive strategic CRM solutions, such as SAS Marketing Automation, share marketing activity, customer insights and profiling with the frontline areas.- Collaborating with Insights and Customer Marketing teams through change management activities and identifying new training for CRM/Analytics/Data warehouse activities.- Building relationships with Legal and Regulatory teams, ensuring regular communication so that changes to regulations and impacts on marketing are understood. Show less

Macquarie Park, Sydney, Nsw

The Planning and CRM Capabilities Manager is a senior level position responsible for leading the delivery of data driven initiatives and capabilities that support the Campaign Delivery and Customer Lifecycle and Retention teams in driving strategic imperatives. Ensuring that business insights are drawn from aligned data warehouse, CRM and Analytic systems and to ensure an optimized approach to campaign planning. Responsible for managing the entire campaign lifecycle. From planning… Show more The Planning and CRM Capabilities Manager is a senior level position responsible for leading the delivery of data driven initiatives and capabilities that support the Campaign Delivery and Customer Lifecycle and Retention teams in driving strategic imperatives. Ensuring that business insights are drawn from aligned data warehouse, CRM and Analytic systems and to ensure an optimized approach to campaign planning. Responsible for managing the entire campaign lifecycle. From planning, implementation through to optimization. The role is responsible for;• Driving a balance between customer and business outcomes for Optus. As a result he/she will need to understand customer lifetime value metrics and ensure that effective customer strategies are adopted which both look to retain our profitable customers and drive profitable customer behavior.• Strategizing and ensuring the portfolio for Customer CRM initiatives are planned, defined, managed and delivered to meet strategic needs.• Leading and providing guidance for researching new technologies, data sources and industry best practice to improve our Marketing CRM Capabilities and ensure that we achieve the vision of being a best practice Insights team.• Leading and being responsible for delivery of key CRM programs e.g. DNA, liaising with T&P and program teams to drive programs to deliver to requirements with robust and strategic solutions that leverage previous investment and/or deliverables• Facilitate the timely and accurate delivery of customer, prospect and segmentation data to support Campaign Delivery and Customer Lifecycle and Retention teams. Liaise with vendors to ensure we maximize the ROI on their services/assets and that the quality of data is suitable for marketing activities.• Drive strategic CRM campaign solutions, such as SAS Marketing Automation, share marketing activity, customer insights and profiling with the frontline areas. Show less

Macquarie Park, Australia

The Change & Delivery Manager (CRM & BI) is responsible for the delivery of data driven initiatives that support Consumer Marketing's Annual Operating Plan. The role is responsible for ensuring the portfolio for Consumer Marketing CRM and BI initiatives are planned, defined, managed and delivered to meet strategic needs.

Macquarie Park, Australia