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Sally Smith Email & Phone Number
Founder - Truewander
at
Truewander
1 work email found
@expedia.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Who is Sally Smith? Overview
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Quick answer
Sally Smith is listed as Founder - Truewander at Truewander, based in Tahoe City, California, United States. AeroLeads shows a work email signal at expedia.com and a matched LinkedIn profile for Sally Smith.
Sally Smith previously worked as FFIH Member - Cohort 10 at Female Founders In Hospitality and Senior Director, Market Management - Lodging Partner Services at Expedia Group at Expedia Group. Sally Smith studied at Schreyer Honors College At Penn State.
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Email format at Truewander
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ssmith@expedia.com
76% confidence
AeroLeads found 1 current-domain work email signal for Sally Smith. Compare company email patterns before reaching out.
Profile bio
About Sally Smith
With over 18 years of experience in the travel industry, I am the founder of Truewander, a company that connects travelers with authentic and immersive experiences around the world. I am passionate about creating value for our customers, partners, and stakeholders, and helping people to wander more, worry less.My expertise lies in sales and account management, revenue management, strategic planning and execution, sales enablement, online travel, travel marketing, and strategic partnerships. I have a proven track record of building and growing successful teams, driving revenue growth, and delivering exceptional results. I am also the previous host of Powering Travel, a top 5% B2B podcast by Expedia Group, where I share insights and best practices from industry leaders and experts. I am a believer in the power of teams, a transformational leader, a lifelong learner, and a global wonderer.
Listed skills include Revenue Analysis, Hotels, Hospitality, Yield Management, and 28 others.
Current workplace
Sally Smith's current company
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13 roles · 19 years
Sally Smith work experience
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Ffih Member - Cohort 10
CurrentFemale Founders in Hospitality is a global network of inspiring women who are building companies in the travel and hospitality industry. FFiH provides a platform to share best practices, access resources and advance the next generation of founders who will change the travel and hospitality landscape. To apply, click "Learn More" to access the application.
Aug 2024 - Present
Founder - Truewander
Current
Nov 2022 - Present
Senior Director, Market Management - Lodging Partner Services At Expedia Group
Jun 2018 - Aug 2022
Director Market Management
Jul 2016 - Jul 2018
Area Manager
Jul 2015 - Jul 2016
Senior Market Manager
Grew engagement between Expedia Group and San Francisco lodging partners through strong relationships, strategic planning, and collaborative campaigns. Led key marketing initiative impacting the US requiring regular communication and analytics to the team and senior leadership. Unlocked new revenue strategies with lodging partners helping to exceed their property goals.
Jun 2014 - Jul 2015
Market Manager
Collaborated with San Francisco lodging partners to support their growth on the Expedia Group platform. Developed strategy with international airlines to support travel to San Francisco and hotel partners. Managed complex business mix in the market and with hotels to maximize RevPAR in a highly compressed city.
Feb 2014 - Jun 2014
Market Manager
Led market strategy for San Diego supporting lodging partners in growing their revenue with Expedia Group. Executed online marketing strategies internationally and domestically to support the destination. Exceeded goals each year winning the "Rising Star of the Year" Award.
Mar 2012 - Feb 2014
Director Of Revenue Management - Group Strategy Metro Market
Oversaw group sales budget of four hotels with a combined inventory of 2,031 rooms. Achieved a 3% forecast accuracy award achieving our strategic goals. Responsible for business pipeline reviews and revenue forecasts in order to drive market share goals for management team as well as various ownership groups. Fostered successful relationships with four executive committees and 18 sales managers driving accountability and sales strategic planning.
2009 - 2012
~3 yrs
Metro Market Manager Pricing & Distribution
Created the leisure and transient strategy for three upscale hotel properties. Crafted a distribution strategy during the recession to maintain profitable occupancies through a diversified distribution strategy. Developed successful partnerships with online marketing and distribution companies to achieve strategic goals including growing market share. Designed structure for multi property management that would be scalable for other teams.
2008 - 2009
~1 yr
Director Of Revenue Management
Developed pre-opening sales and revenue strategy for THE US GRANT hotel - one of the first luxury properties in downtown San Diego. Implemented a pricing strategy, technology and distribution strategy to drive exposure and profitable conversion for the property. Successfully launched the property and navigated business strategy through the early days of the 2008 recession.
May 2006 - May 2008
Revenue Manager
Accurately forecasted key hotel industry metrics of Occupancy, ADR & RevPAR for 1,053 room property. Worked with hotel Executive Committee as well as managed partnerships with clients booking group events at the property.
May 2005 - May 2006
3 education records
Sally Smith education
Education record
Schreyer Honors College At Penn State
Bachelor'S Degree, Hospitality Administration/Management
Penn State University
Tourism And Travel Services Management
Hotel Institute Montreux
FAQ
Frequently asked questions about Sally Smith
Quick answers generated from the profile data available on this page.
What company does Sally Smith work for?
Sally Smith works for Truewander.
What is Sally Smith's role at Truewander?
Sally Smith is listed as Founder - Truewander at Truewander.
What is Sally Smith's email address?
AeroLeads has found 1 work email signal at @expedia.com for Sally Smith at Truewander.
Where is Sally Smith based?
Sally Smith is based in Tahoe City, California, United States while working with Truewander.
What companies has Sally Smith worked for?
Sally Smith has worked for Truewander, Female Founders In Hospitality, Expedia Group, and Starwood Hotels & Resorts Worldwide, Inc..
How can I contact Sally Smith?
You can use AeroLeads to view verified contact signals for Sally Smith at Truewander, including work email, phone, and LinkedIn data when available.
What schools did Sally Smith attend?
Sally Smith studied at Schreyer Honors College At Penn State.
What skills is Sally Smith known for?
Sally Smith is listed with skills including Revenue Analysis, Hotels, Hospitality, Yield Management, Hospitality Industry, Hospitality Management, Online Travel, and Tourism.
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