Sally Lo Email and Phone Number

• Create and manage Search and Display Retargeting campaigns on paid search engine platforms, Google and Bing, including keyword research, competitor analysis, ad copy writing and testing, continuous optimizations, periodic reporting, and conversion tracking • Create and manage Google Analytics, Google Search Console, and Google Tag Manager accounts for IDI and FOREWARN brands to enable traffic and ROI attribution and to monitor website health metrics and technical issues • Create and manage LinkedIn ad campaigns with Campaign Manager and Facebook ad campaigns with Facebook Business Manager • Manage online reputation of brands including responding to online reviews and social media messages• Execute email marketing campaigns via Mailchimp for pre and post trade show events, newsletters, and client reminders and updates• Post press releases and create and update web pages, media and forms via WordPress• Manage Graphic Designer for marketing asset and collateral creation including brochures, online banners, print ads, and web pages, ensuring brand compliance• Manage company profiles and memberships on industry-related websites and directories for our brands, ensuring consistent brand messaging and assets• Direct SEO initiatives including updating website title tags, meta descriptions, alt tags, and website accessibility as well as monitoring keyword organic position/rankings • Create reports in Salesforce CRM for ROI analysis from various campaigns• Create landing pages, forms, and workflows via HubSpot• Collaborate with the IT and InfoSec team on projects• Execute and manage all aspects of marketing, including to propose new advertising opportunities, work on research projects, and support Sales through lead generation campaigns• Manage and coordinate all aspects of trade shows including budgeting, logistics, securing service with show contractors, booth materials and supplies, promotional items, and tracking ROI post-event

• Executed client marketing programs from start to finish• Created and managed display campaigns including site retargeting, search retargeting, geo-fencing, and keyword contextual campaigns through Simpli.fi, Adroll and/or xAd• Created and managed social media posts on Facebook, Twitter, Instagram, and Google My Business • Created and managed Facebook brand awareness, traffic, and lead format ads via Facebook Business Manager• Created and managed Yelp and Waze ad campaigns• Managed Google Ads and Bing Ads campaigns • Assisted SEO Manager with adding fresh content, meta data, and internal links to client websites• Created keyword ranking reports and proofed SEO reports before sending to the client• Collaborated with the IT and Creative Department for programming and landing page/website updates and/or creation• Measured and reported performance for digital campaigns• Managed editorial calendars for blog posts for clients, proofread articles prior to sending to client for approval, and promoted blogs via Outbrain• Managed reputation and reviews monitoring program for clients including creating professional responses for reviews• Managed online local presence for clients including creating, claiming and and/or updating local listings and submitting local profile information to data aggregators and directory sites• Managed pay per call and digital advertising placements• Purchased and setup call tracking lines and number pools for keyword level call tracking• Created marketing proposals for client prospects including Search Engine Marketing (SEM) and Search Engine Optimization (SEO) programs customized for the industry, budget, and needs of the client• Attended annual client meetings to build relationships and grow accounts• Worked directly with the CEO on marketing initiatives and client management

• Created and managed Google Ads campaigns • Worked with the IT Department to implement tracking parameters for online advertising including call tracking lines, tracking URLS, keyword tracking and website conversion tracking • Monitored lead generation for online advertising placements and made any necessary changes to optimize campaigns to improve lead cost • Managed client budgets with the responsibility to move around budget money to the advertising platforms providing the most leads while staying within budget • Quality checked advertising placements for accuracy • Provided monthly reporting for online clients detailing results on all online advertising sources• Kept track of online renewal deadline dates and worked with the Account Managers to renew placements prior to the deadline• Submitted billing for online placements, call tracking lines and creative • Prepared PowerPoint presentations for marketing prospects • Proofread blog articles, brochures, marketing proposals, SEO reports and contracts • Assisted the Creative Department with article posting, adding meta tag data to website pages, and proofing website text prior to launch • Proposed, placed and managed digital advertising placements• Handled Yelp, Angie’s List and Kudzu.com profiles and advertising placements • Assisted the President and CEO with proposals, online placements and client contact