Sally Yang Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York

Greater Boston Area

• Pitching, coordinating, and facilitating events with the goal of raising awareness and interest in film releases.
• Keeping the agency, and through them the studio, informed regarding campus happenings, trends, and interests.
• Acted as the liaison between local businesses and brand partners for press opportunities, events, and movie screenings.

New York, New York

• Big Red is a prestigious 7-week intensive program dedicated to exploring digital and strategic initiatives to promote further growth, and construct practical applications within a major record label.
• Collaborated with third party platforms that combine social media and digital music providers to optimize artist awareness and maximize music consumption.
• Created campaign pitches, executions, and launches for fan advocacy programs for artist managements.
• Analyzed data in order to target, forecast, and determine high impact markets and dates for content release.
• Initiated building a social media following with a developing artist and accumulated a total reach of 240,000.

Greater Boston Area

• Created customized photo rights and licensing order contracts for the curatorial, exhibition and publications departments.
• Ensured appropriate image quality, and verified item numbers, proper Museum of Fine Arts, Boston crediting, and correct database input for each finalized project.
• Carried out daily department operations including project tracking, billing, print orders and external licensing.

New York, NY

• Managed all aspects of international distribution deals with third party companies for the Viacom Music and Entertainment Group series and specials, including pitching, sourcing, creating DVD dubs, delivering.
• Collaborated internally with cross functional departments including marketing, production, music and media licensing, business and legal affairs, and digital to accomplish international series launches.
• Assisted in pulling series information, press and marketing materials, and ratings on series in development and production.

Greater New York City Area

• Compiled extensive weekly reports with information received from 10 major markets for a roster of 16 musical acts to consistently monitor each artist’s plans and progress.
• Acted as a liaison between Sony clients, US label counterparts, radio hosts, journalists, and photographers, to maintain a constant flow of information and to ensure that the campaigns continued to run smoothly.
• Created press releases and artist updates to release to over 44 Sony international affiliate offices.
• Reported and analyzed weekly sales and streams, chart positioning around the world, and campaign updates for 40 musical acts for both internal label meetings as well as artist management.

Bachelor Of Applied Science (Basc), Advertising

International Relations And National Security Studies