As a Product Designer at BTO, I focus on enhancing and maintaining our e-commerce platform across both web and mobile. My role includes:•Designing and developing user-friendly interfaces for both web and mobile. •Conducting user interviews, surveys, and data analysis to gather actionable insights.• Managing digital marketing strategies and leveraging data from Meta and GA4 to improve our online platforms and marketing efforts.Since joining the team, I’ve led a major redesign of our web and mobile interfaces and implemented new marketing strategies, resulting in a notable 29% increase in online conversion rates. My efforts in fostering collaboration within the team have been crucial in driving our company’s growth.With a commitment to user-centered design and data-driven strategies, I’m dedicated to continuously improving our digital presence and optimizing user experiences to achieve our strategic object

At MutuoX, a team-based freelance platform for startups and IT professionals, I played a key role in the design of our platform both web and mobile, launched across Canada in 2023. My contributions included:•Designing and developing user-friendly interfaces to enhance the platform’s usability.•Conducting market research, user surveys, and interviews to gather insights and inform design decisions.•Collaborating cross-functionally with team members to ensure a smooth and cohesive design and development process.