Sally Aaron

Sally Aaron Email and Phone Number

Dynamic business leader specializing in commercial strategies and go-to-market initiatives. @ Marine Biologics
Sally Aaron's Location
Corte Madera, California, United States, United States
Sally Aaron's Contact Details
About Sally Aaron

Dynamic business leader specializing in go-to-market for B2B companies, with a strong history of leading commercialization in both start-ups and established corporations. I am an experienced senior leader with a great history of working in the specialty ingredients and products industry. I know how to get products launched and into the market. Skilled in Product Management, New Product Innovations, Marketing Management, Customer and Consumer Insights, Business Development, Strategic Planning, and Marketing Strategy.

Sally Aaron's Current Company Details
Marine Biologics

Marine Biologics

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Dynamic business leader specializing in commercial strategies and go-to-market initiatives.
Sally Aaron Work Experience Details
  • Marine Biologics
    Chief Commercial Officer
    Marine Biologics May 2024 - Present
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  • Kitsilano Partners
    Advising And Consulting
    Kitsilano Partners Nov 2023 - Present
    Providing business and marketing strategy and go-to-market execution and services for clients in renewable materials, recycling, circular economy. Also providing services for food and ag biotech, flavor and fragrance industries.
  • Prevera
    Advisory Board Member
    Prevera Nov 2023 - Present
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  • Plastic 2 Green
    Marketing Advisor
    Plastic 2 Green Nov 2023 - Present
    Building plastic waste supply chain for a new technology to turn plastic waste into green ammonia and specialty materials.
  • Sweegen
    Senior Vice President Of Marketing And Strategic Development
    Sweegen Nov 2019 - Oct 2023
    Foothill Ranch, California, Us
    Executive leader for biotechnology start-up launching products with improved health and sustainability profiles in high intensity sweeteners, flavors & fragrances. Strong collaboration with sales and technical leadership to deliver growth. Led a 7 person strategic and executional marketing and communications team based in US, UK and Mexico.- Novel Product Expertise: Launched novel ingredient brazzein (sweet protein) in proprietary flavor systems with cross-functional team including regulatory, product development, marketing, and sales; launched first biotech-enabled stevia ingredient in EU/UK with first of its kind EFSA approval for new stevia production technology.- Revenue Growth: Rebranded and repositioned Sweegen as a leader in sugar reduction innovation with revamped product mix.- Building Infrastructure: Implemented Microsoft Dynamics CRM and partnered with sales leadership to significantly improve global key account management execution by leveraging data analytics.- Sustainability Know-How: Led project to analyze Carbon Footprint for key commercial products; established program to build internal capability for full life cycle assessments for all products using OpenLCA tool.- Addressing Customer Needs: Led a variety of primary consumer research studies with our internal consumer insights group including: product labeling study in UK, Germany and France; warning label study in Mexico; and low alcohol consumer study in US and EU.
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  • Evolva Group
    Senior Vice President, Health Ingredients And Marketing
    Evolva Group Mar 2018 - Oct 2019
    Reinach, Ch
    Member of executive leadership team reporting to Chief Commercial Officer for a biotechnology start-up.- P&L: Managed global resveratrol ingredient business.- Revenue Growth: Led Veri-te® brand relaunch; designed and implemented new customer acquisition plan leveraging unique clinical trial data and led market expansion into 1) new geographies (India, Australia, and Mexico) via new distributor partnerships, 2) new regulatory applications (China, Japan, Taiwan), and 3) market analysis and pilot testing for new application and growth areas (e.g. cosmetics and aquaculture).- Leadership: Managed cross-functional team including sales, marketing, scientific affairs, operations, applications, regulatory, supply chain, and legal to deliver revenue growth.
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  • Evolva Group
    Vice President Of Marketing
    Evolva Group Oct 2017 - Feb 2018
    Reinach, Ch
    Led strategic marketing for a novel pest control ingredient Nootkatone which was part of a US Center for Disease Control and Prevention funded tick prevention program.
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  • Co-Captain Of Sailing Vessel Wild Rumpus
    Sabbatical
    Co-Captain Of Sailing Vessel Wild Rumpus Sep 2015 - Aug 2017
    Sailed from San Francisco to Caribbean (through Panama Canal) with husband & three children aboard a 40’ catamaran.
  • Solazyme, Inc. (Later Known As Terravia)
    Marketing Director, Microalgae Food Ingredients
    Solazyme, Inc. (Later Known As Terravia) Mar 2014 - Aug 2015
    Directed marketing team for biotechnology start-up producing novel proteins, fats and oils from microalgae.- Leadership: Led relaunch of Solazyme’s AlgaVia® algae protein and algal flour (a novel fat source) business.- Creative Approach: Created industry education program to target key influencer nutritionists via various in-person and online events; managed chef-hosted luncheons for customers and investors; and collaborated with multiple internal and external stakeholders to establish ingredient reputation management program.- Sales, Distributors and JV Partners: Responsible for messaging and sales training for sales team, distribution partners, and JV partner Bunge.- Collaboration with Customers: Managed qualitative and quantitative consumer research including research collaborations with international CPG customers.
  • Cargill
    Global Marketing Lead - Truvia® Stevia Ingredient Business
    Cargill Apr 2012 - Mar 2014
    Wayzata, Minnesota, Us
    Member of leadership team that launched ViaTech® Stevia Systems, a new-to-Cargill product innovationthat led to increased stevia business and profit by leveraging ingredient systems approach, new product IP, branding, product design and sales strategy; member of commercial team developing fermentation-derived stevia.
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  • Cargill
    Marketing Manager - Sweetener Innovation Project
    Cargill Jun 2010 - Mar 2011
    Wayzata, Minnesota, Us
    Led strategic market development for biotech-enabled high intensity sweetener firstidentified in the roots of a rare South African plant; managed market and volume analysis, customer and consumer segmentation; collaborated with multinational development partner on primary consumer research to explain new technology to consumers.
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  • Cargill
    Beverage Category And Food System Design Marketing Manager
    Cargill Feb 2004 - May 2010
    Wayzata, Minnesota, Us
    Roles focused on new growth initiatives & programs within a global business with $130B+ in annual revenue; Managed across a complex multi-functional team including supply chain, R&D, applications, sales, technical service, public affairs, regulatory, legal, finance as well as creative and PR agencies. Led market research initiatives leveraging third party data along with primary consumer research to support growth planning, product innovation pipeline and customer initiatives.Project example: Mouthfeel Innovation - Led market analysis and commercialization to improve the taste and texture of reduced sugar foods in a complex cross-BU/cross-function/cross-region initiative; 5 patents created. Let marketing plan development for North American glucosamine business unit.
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  • Harvard Business School
    Innovation Researcher
    Harvard Business School Aug 2002 - Jul 2004
    Boston, Ma, Us
    Conducted research and authored book chapters and articles with HBS professor Clayton Christensen, author of The Innovator’s Dilemma.
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  • Population Services International
    Country Manager/Project Manager
    Population Services International Mar 1998 - Jul 2000
    Washington, Dc, Us
    Directed country program for international development firm focused on health education through branded products.
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Sally Aaron Skills

Cross Functional Team Leadership Strategy Customer Insight Business Strategy Competitive Analysis Market Analysis Marketing Strategy Brand Management Segmentation Strategic Planning Business Development Product Marketing Marketing Management Product Management Market Research P&l Management Strategic Partnerships

Sally Aaron Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration (Mba)
  • University Of Virginia
    University Of Virginia
    Anthropology

Frequently Asked Questions about Sally Aaron

What company does Sally Aaron work for?

Sally Aaron works for Marine Biologics

What is Sally Aaron's role at the current company?

Sally Aaron's current role is Dynamic business leader specializing in commercial strategies and go-to-market initiatives..

What is Sally Aaron's email address?

Sally Aaron's email address is sa****@****lva.com

What is Sally Aaron's direct phone number?

Sally Aaron's direct phone number is +185952*****

What schools did Sally Aaron attend?

Sally Aaron attended Harvard Business School, University Of Virginia.

What skills is Sally Aaron known for?

Sally Aaron has skills like Cross Functional Team Leadership, Strategy, Customer Insight, Business Strategy, Competitive Analysis, Market Analysis, Marketing Strategy, Brand Management, Segmentation, Strategic Planning, Business Development, Product Marketing.

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