Sally Cannon Email & Phone Number

Many businesses struggle to generate a consistent number of good quality sales leads that will support the growth and business goals they are working towards.At Forrest Marketing Group we support your sales team to help your business generate leads, open sales conversations, set appointments and win customers.In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients.Selling on the phone is all we do… Show more Many businesses struggle to generate a consistent number of good quality sales leads that will support the growth and business goals they are working towards.At Forrest Marketing Group we support your sales team to help your business generate leads, open sales conversations, set appointments and win customers.In the past year, we’ve uncovered sales opportunities that have resulted in millions of dollars of new business for our clients.Selling on the phone is all we do. We have the specialist expertise to help you start a host of lucrative new business relationships. Show less

Responsible for developing ‘go to market’ strategies to maximise the potential of Ricoh's office solutions technology working closely with our Direct and Dealer sales channels.Translating what our solutions do technically into what our customers need or want them to do. Providing direction with regards to new strategies, programs and tools to assist in getting this message out.Among other things this includes • Providing an in-depth analysis of the solutions marketplace developing a… Show more Responsible for developing ‘go to market’ strategies to maximise the potential of Ricoh's office solutions technology working closely with our Direct and Dealer sales channels.Translating what our solutions do technically into what our customers need or want them to do. Providing direction with regards to new strategies, programs and tools to assist in getting this message out.Among other things this includes • Providing an in-depth analysis of the solutions marketplace developing a command of purchase behaviour• Retaining up-to-date knowledge of relevant sales & market share statistics• Developing complete solutions across hardware and solutions strategies• Directing Product strategy• Product launches & programs• Providing direction into the further development of marketing/sales/advertising programmes/sales aids & point of sales material and including press releases and related PR.•Identifying strategies to address opportunities with both existing customers as well as new customers.In addition, responsible for identifying solutions product and sales training requirements, and educating and or facilitating staff as required.Ultimately to provide the tools and strategies to make Ricoh's solutions easier to sell, seeing the sales results in both the solutions and hardware business. Show less

Position Summary – To provide marketing management for Lexmark’s inkjet and laser consumables for the ANZ region. This includes product management, marketing programs, market assessment, channel development, competitive analysis, promotional activities and planning and strategy development and management.Primary Responsibilities include• Management and implementation of the supplies marketing strategy for ANZ. This includes pricing, positioning, promotion, forecasting, market… Show more Position Summary – To provide marketing management for Lexmark’s inkjet and laser consumables for the ANZ region. This includes product management, marketing programs, market assessment, channel development, competitive analysis, promotional activities and planning and strategy development and management.Primary Responsibilities include• Management and implementation of the supplies marketing strategy for ANZ. This includes pricing, positioning, promotion, forecasting, market segmentation, launch and EOL• Lead in the development of Lexmark contractual programs to maximise supplies loyalty of existing customers as well as Dealers and Resellers. Includes introduction of the STAR Program (Supplies Targets and Rewards) which has now grown to over 60 Second Tier Dealers• Liaising with MPS, Channel and Enterprise and Government teams to develop supplies specific Programs and Promotions for specific target groups• Development and Management of the Marketing Budget• Provide ongoing analysis of the performance of Lexmark supplies vs third party compatible and grey market supplies. Lead in development of strategies to minimise the impact of these parties• Manage and implement supplies remanufacturing strategies, including launch, production, pricing, collection processes (Planet Ark)• Provide comprehensive analysis of supplies performance data to all levels of the business as well as external parties Show less

•Leading channel strategy and ensuring the business achieves its short-term growth and long-term growth objectives through a thorough understanding of the two major channels to market •Development and Execution of Marketing programs – through specific channels•Be the ‘interface’ between the marketing team (Category Management and Communications) and the sales team, pulling together a tailored marketing mix for the respective channel customers•Drive the implementation of ‘new… Show more •Leading channel strategy and ensuring the business achieves its short-term growth and long-term growth objectives through a thorough understanding of the two major channels to market •Development and Execution of Marketing programs – through specific channels•Be the ‘interface’ between the marketing team (Category Management and Communications) and the sales team, pulling together a tailored marketing mix for the respective channel customers•Drive the implementation of ‘new products offerings’, and Marketing mix design•Work with Category Managers and Communications on NPD launches, covering actual launch events, marketing support material, training etc. This includes identifying where products fit in the market and putting strategies together; reviewing competitor products and merchant showrooms etc•Work with Category Managers on ongoing pricing and promotional strategies for particular products (rejuvenating products that have been in the market for long periods and managing product obsolescence)•Competitor intelligence tracking and providing feedback to relevant internal stakeholders•Attend and participate major customer presentations – through presenting as well as supporting National Sales Managers.•Rolling out of National Training Programs – for new products, products requiring additional focus as well as Training to sell existing products into new markets – Internal (sales and customer service) as well as external (customers and media etc)•Providing sales tool deliverables to the sales teams (launch and promotions calendars etc). Obtaining feedback on usefulness and tailoring them to better suite•Identifying potential new customers and channels to market – in particular the opportunities arising in the Sustainability channel (retrofit of commercial and domestic) as well as partnerships with other companies in similar situations •In addition other required tasks such as budgeting, reporting providing board report updates etc Show less

•Identifying opportunities in the market and sourcing products to fulfil these opportunities•Ensuring products meet Australian standards and requirements and make changes where necessary – including product changes, packaging changes etc•Launching new products into the market – including sourcing manufacturers, developing packaging, informing the market – developing and distributing press releases etc•Forecasting sales for existing product range and ensuring inventory is available… Show more •Identifying opportunities in the market and sourcing products to fulfil these opportunities•Ensuring products meet Australian standards and requirements and make changes where necessary – including product changes, packaging changes etc•Launching new products into the market – including sourcing manufacturers, developing packaging, informing the market – developing and distributing press releases etc•Forecasting sales for existing product range and ensuring inventory is available when required•Dealing with day to day questions regarding products – including customer questions (end user as well as retailers), media questions and internal sales force questions•Managing advertising – including managing budgets, booking advertising, liaising with creative agencies to develop creative etc•Managing PR – including product giveaways (magazine, television and radio), sponsorship of events such as managing the sponsorship of Red Nose Day, distributing press releases, organising product reviews / road tests – notable examples were Mornings with Kerry Anne, Good Morning Australia and various magazine promotions•Managing Trade shows – this includes the Australian Nursery, Toy and Hobby Show as well as Gift Fairs and other smaller trade shows - includes liaison with stand builders freight companies, organiser, promotional companies, internal staff member etc•Working with international suppliers to order and import products to Australia – including dealing with suppliers and factories throughout the world, dealing with freight companies, quarantine and customs authorities etc Show less

•Managing overall company events strategy with input from all stakeholders including executive staff and Board Members•Liaise and negotiate with external suppliers such as venues, caterers, stand builders, AV companies etc•Manage company events budget ensuring events achieve desired outcomes within budgets•Managing staff and other resources such as displays for all events – over 150 nationally each year•Managing Event Calender•Sourcing and managing sponsors for all… Show more •Managing overall company events strategy with input from all stakeholders including executive staff and Board Members•Liaise and negotiate with external suppliers such as venues, caterers, stand builders, AV companies etc•Manage company events budget ensuring events achieve desired outcomes within budgets•Managing staff and other resources such as displays for all events – over 150 nationally each year•Managing Event Calender•Sourcing and managing sponsors for all events•Managing events such as major national seminar series – from event conception, advertising and promotion, logistics, day to day running of the event through to post event evaluation and analysis•Managing Conferences – from selecting venues, inviting delegates, creating programs, sourcing speakers and entertainment, staging and AV solutions, delegate gift packs and post event evaluation•Creating suitable marketing materials for all events including liaising with creative agencies and printers etc•Managing product launches – including sourcing venues, caterers, entertainment, staging and AV solutions, finalise invite lists, oversee creative for invites, manage running of the event Show less

•Project Management of Product launches – from creating packaging, in box material, brochures and other sales information for retail and other sales channels•Sales forecasting and regular reporting•Market research of current customers online – including reporting of results to internal stakeholders•Liaising with Direct Mail Coordinator on upgrade campaigns to existing customers•Development of retail promotions – from conception, sourcing giveaways/prizes, Point of Sale Material… Show more •Project Management of Product launches – from creating packaging, in box material, brochures and other sales information for retail and other sales channels•Sales forecasting and regular reporting•Market research of current customers online – including reporting of results to internal stakeholders•Liaising with Direct Mail Coordinator on upgrade campaigns to existing customers•Development of retail promotions – from conception, sourcing giveaways/prizes, Point of Sale Material and analysis of results•Liaising with software developers on new software features•Briefing of call centre and other internal stake holders•Briefing PR consultant on products and working with them on PR opportunities•Providing content for the website•Day to day management of the product and attending to any questions or problems relating to it Show less

•Co-ordinate the release of new games to various markets•Co-ordinate the update and issue of Australian RRP•Create and approve various forms of Point of Sale Materials•Development of Product Plans•Assist in strategy development for launch of new products•Assist in organising of Trade shows•Co-ordinate Global (product and service) Rollout Plan •Maintain and Update Sales Presenter (software package containing games information) which included liasing with external… Show more •Co-ordinate the release of new games to various markets•Co-ordinate the update and issue of Australian RRP•Create and approve various forms of Point of Sale Materials•Development of Product Plans•Assist in strategy development for launch of new products•Assist in organising of Trade shows•Co-ordinate Global (product and service) Rollout Plan •Maintain and Update Sales Presenter (software package containing games information) which included liasing with external suppliers Show less

Centre For Continuing Education

Completed University of Sydney, Centre for Continuing Education Emotional Intelligence in the workplace course

Centre For Continuing Education, Events

Completed University of Sydney, Centre for Continuing Education Event Management course

Bbus, Marketing And Management

B Bus Honors, Marketing/Marketing Management, General

Accepted into and commenced Honors Program - Business. Withdrew to obtain practical experience

High School

Prince2 (Projects In A Controlled Environment) Foundation Course

Education record

Advanced Presentation Skills

Influencing Skills

Ths course provides a deeper understanding of the qualities of an effective influencer and the characteristics of influencing.