Named as one of the Four Power Players on the UAE scene by Vogue Magazine, I have been deeply involved in the Media industry in the region since 2004, working in the planning and execution of the region's biggest strategies, campaigns and formats.Currently i am the Managing Partner and head Business Development for the Leading agency in Talents Management, Innovative Marketing and PR Solutions; Humanagement. Humanagement manages some of the region's highest-ranking celebrities across different fields (Singers, Actors, sportsmen, TV anchors, etc.), as well as operates as the agent for the biggest celebrities from around the world in the region and represents the most renowned Digital Content Creators. The agency is wildly known for its creative media and PR solutions and innovative marketing plans.