Sallyann Betts Email & Phone Number

Manchester, Gb

Digital Services - Change & Governance

Lead position supporting Digital Services at The Christie Foundation Trust with governance and the development/delivery of communications and engagement plans, campaigns and strategies with the wider workforce, particularly relating to Digital Projects and key Digital Changes.

Manchester, England, United Kingdom

Planned Career Break I Study & Exams - Prince2 Agile Foundation & Practitioner I AMP PMQ I Travel I Property Renovation Project I Family Time

Greater Manchester, England, United Kingdom

Promotional Payments Solutions (PPS) is a marketing technology company specialising in digital customer offers and loyalty solutions for large retailers and merchants.• Senior Client Contact for The Co-operative Group, Mid-counties Co-op and Southern Co-op• Project lead for multiple and simultaneous technology project developments & delivery to Co-op• Immediately established and maintained strong positive relationships with a wide range of key stakeholders within The Co-operative Group; championing the clients’ strategic objectives and identifying technology-based solutions & opportunities for joint working through a positive partnership-based approach

Manchester

• Senior Management Team role• Project lead for the creation & implementation of a new 48 FTE Account Management, Key Account Management & Business Development team for the GC Business Growth Hub• Change Management Lead for the shift in delivery model – process, comms, relationships & risk• Developed & led the Growth Company strategic approach to account management ensuring high levels of customer engagement, service take-up & impact achievements; driving client pipeline.• Project Lead for strategic partnership development with third parties, including Local Authorities & business support organisations across Greater Manchester• Creation, launch & project delivery of GC BGH Account Management Training Academy, including the commercialisation of the Academy to drive an additional revenue stream for the Hub.• Additional responsibility: Leadership of GC Growth Hub Omnichannel Contact Centre (5FTE)• Additional responsibility: Overseeing GC BGH Marketing function’s (16 FTE) strategic development & operational delivery - £5m marketing budgetThrough the marketing team's activities delivered highly targeted, relevant internal & external marketing messages/content & events for stakeholders & target/existing client base via printed & online media; co-creation of marketing strategy; overseeing of marketing budget; selection & management of marketing agencies across full service, content, video, PR & website; portfolio of marketing metrics. Responsible for driving the development of a strong pipeline of new clients and to create and to lead the Growth Company approach to account management to ensure high levels of customer engagement, service take-up and impact achievements.Relationship building with Local Authorities and other strategic stakeholders to promote the work and services of the GC Business Growth Hub across Greater Manchester, forging strong collaborative relationships for the greater good of Manchester's economic networks.

Manchester, United Kingdom

Leading the Digital Growth Service within the GC Business Growth Hub to help growth-orientated start ups and established SME businesses across Greater Manchester identify and implement opportunities to adopt advanced digital technologies.Key achievements in this role include the development of a highly effective, motivated and professional team, with whom I loved working. Delivery of team outputs to target and to deadlines, with a key focus on achieving the public spend profile. Through the team I have developed a portfolio of excellent digital marketing based workshops and masterclasses, delivered through expert third parties, and the creation of comprehensive DM advice sheets and case studies in support of GC BGH client base.

Manchester, United Kingdom

Between 2001-2016 I delivered freelance project, marketing and business consultancy and interim support for clients with turnovers ranging from £7m to over £550m. For more detailed information please refer to the Projects section of this profile.Through my main client, CPM International, I have delivered strategic and operational projects, plus insight & market sector strategy work for blue chip clients including ASDA, Sainsbury’s, Kellogg’s & P&G. Project lead for the management of new business wins into the operational processes of the business. Areas of specialism include: • Project Lead managing projects across operational delivery and strategic developments• Divisional strategy, re-engineering processes, cultural change, employee engagement & performance • Marketing strategy, business development, acquisition & retention strategies • Strategic & operational market research, customer insight & analysis • Business management & marketing communications

Warrington Cheshire

CPM International is a global field sales and marketing organisation working with blue chip clients across the FMCG, Retail, Automotive, Technology and Hospitality sectors. With a multi-million-pound turnover, the Group, owned by Omnicom Inc, delivers insight led sales, marketing and client experience strategies. www.cpm-int.com* Reporting directly to the Group CEO* Strategic marketing & business development for the Group's Database & DM Division* Responsible for the project management of new business wins into the operation of the business ensuring continuity of relationships until the project implementation was fully completed.* Headed up development of sector research programme and customer journey plotting* Development and management of Group's brochure design and credentials presentation library* Identification and development of new product offerings - including OMR scanning and database * Presentations and Tender Response Documents resulting in achievement of new business targets* Successful pitches included Umbro, Crown Paints, Bass Brewers & Egmont Publishers* Created Customer Satisfaction Audit Process; Competitor Analysis & Market Sector Research ProcessesI left CPM following 6 month's maternity leave and established The Rowan Consultancy, working in a self employed capacity, with CPM as my main client for the next 15 years.

Warrington Cheshire

* Responsible for Business development strategy in all divisions of the Group* Services including creative, contact centre, database and promotional fulfilment services* Responsible for the project management of new business wins into the operation of the business ensuring continuity of relationships until the project implementation was fully completed* Business development from cold calling, tender response documentation and presentations* Lead role in successful pitches included BT Friends and Family, DTI & British Airways* Personal business wins included Umbro, British Nuclear Fuels and United Friendly InsurancePromoted to Head of Marketing

Warrington Cheshire

* Responsible for the total management of one of CPM's Promotional Fulfilment business units * Unit provided direct mail & response handling/fulfilment services. Turnover £7 million per annum.* Extensive client contact and pitch presentations to both existing and new clients* Clients included Shell SMART, Pedigree Petfoods, Diageo, Kellogg's, Barclays Bank and OrangeAfter one year in role, I was promoted into the position of Group Business Development Manager.

Warrington Cheshire

CPM, part of Omnicom Inc, provided telemarketing, outsourced sales, promotional fulfilment services, direct marketing and database services to major blue chip organisations.* Managed 3 teams of account handlers working across 50 clients * Clients included Pedigree Petfoods, Diageo, Shell, Gallaher, Carlsberg Tetley, FINA Fuels* Heavily involved in the development of existing client base and new business* Lead role in the winning of the Shell SMART project alongside activity for Orange, FINA, Mars Electronics and SellotapeAs the business grew, I was promoted to the position of Business Unit Director for the Promotional Fulfilment and Database Division.

Altrincham

CPM provided contact centre, promotional fulfilment services, direct marketing and database services to major blue chip organisations, supporting on pack offers, collector schemes and direct marketing campaigns* Client management of 15 clients including Pedigree Petfoods, Guinness Brewing & Gallaher.* Lead role in successful pitch for promotional handling of Shell SMART card catalogue. * Developed activity across all clients & managed recruitment of account team up to 6 Account ExecsPromoted to Account Director

Project Management - Self-Funded Professional Development - (Level 7 - Masters)

Project Management Qualification - Self Funded Personal Development

Project Management - Self-Funded Professional Development

Idm Professional Diploma In Digital Marketing (Level 6). Distinction, - Salford University

Post Graduate Diploma In Direct Marketing (Level 6) - Merit

Post Graduate Diploma In Marketing (Level 6) - Manchester Metropolitan University

Sponsored By Astra Zeneca (Ici), Passed With Distinction

A Levels - English Literature, Economics, British Government & Politics

9 O Levels