Sally Swift Email & Phone Number

Holland, Michigan, United States

Manage marketing strategy and tactics for products, promotions, and pricing. Product management includes product development of the portfolio and life cycle management. Promotional efforts include coordination of website, print collateral, social media, digital channels, and public relations. Pricing work consists of overall list and discount strategy.

Greater Grand Rapids, Michigan Area

Responsible for strategy and implementation of IoT space measurement business models, competitive set, offering portfolio, value proposition, data insights, customer experience, processes, and capabilities for new business venture  Envisioned and prototyped IoT service offers, long-term IoT roadmap to shift business mix and drive growth in traditional business, episodic and subscription service models, innovative channel-reach strategies, customer experience touchpoints and processes, and critical capabilities Directed rapid development of top-selling IoT episodic workplace consulting service via innovative partnering methodologies and PD&L processes  Created new data-insights group and governance system to move beyond descriptive analytics to deliver diagnostics and the start of prescriptive recommendations Developed and implemented episodic customer experience from pre-sell through project closure

Greater Grand Rapids, Michigan Area

Responsible for consulting with select categories and new business innovation teams on marketing strategies. Provided direction on market opportunities, target markets, capabilities, value proposition, pricing and cost targets, etc. utilizing multiple marketing models. Advised teams on launch initiatives and organizational models.

Greater Grand Rapids, Michigan Area

Responsible for marketing and sales for $200+ million category, portfolio streamlining and development, brand rejuvenation, channel penetration, and matrixed leadership role to radically improve quality, decrease lead times and splits, consolidate plants, streamline portfolio, generate platforming logic, double sales volume and radically improve profitability.

Greater Grand Rapids, Michigan Area

Responsible for managing marketing team’s product development and life cycle management for $400+ million systems’ worksurfaces, bracketry, storage, freestanding solutions, and accessories. Supervised consolidation and re-platforming efforts, coordinated streamlining and pricing strategies, andimplemented major culling initiatives to streamline portfolios.

Responsible for leading product marketing and communications team, coordinating with dedicated wood sales team and linking with other categories through a major industry downturn. Invigorated category through anthropology-based research which led to refreshing offerings and changing positioning strategies. Platformed communication materials for consistency, speed and cost containment.

Responsible for leading newly formed system marketing group and launching and managing innovative system solution. Spearheaded marketing efforts for an innovation “un-panel” that utilized post and beam to create maximum long-term agility for customer. Attained first year sales of $40+ million. Steelcase’s top selling product today.

Masters, Digital Marketing

Bs & Baa, Marketing, Journalism, Graphic Design

Mba, Finance