Sally Schill Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Octane Marketing is a marketing agency that delivers marketing solutions and technology products that help automotive dealerships sell and service more vehicles.⌨ Learn more about our services at: www.octanemarketing.com As Senior Market Director, I am accountable for managing the Penske Motor Group account (the largest volume auto dealer in the world) to drive the development of all marketing and demand generation initiatives that support the customer’s core strategic priorities. To carry out my mandate, I develop high-touch relationships with client-side executives to identify their needs and pain points, generate a pipeline of digital content that meets their strategic goals, create opportunities to upsell and increase product utilization, and ensure value realization of their investment in Octane Marketing services.Among my accomplishments, I have:➥ Managed $4MM+ in annual digital advertising revenue; ensured resources are allocated where they are most effective.➥ Developed brand-aligned digital marketing campaigns with a focus on paid search, social media marketing, and live streaming.➥ Produced monthly reports to clients that justify marketing expenses and uncover trends and strategic opportunities.➥ Performed annual reviews to evaluate past performance, analyze current and emerging market conditions, conduct competitive analyses, and make improvement recommendations. ➥ Partnered with senior leadership team to develop, standardize, and optimize internal marketing processes.➥ Strategized with the VP to create new opportunities for existing products or develop new products aligned with client needs.➥ Conducted deep dives into customer data to identify trends, insights, and opportunities to optimize spend and performance.➥ Evolved the client’s brand both visually and through language; ensured a unified set of brand standards in all marketing collateral. ➥ Received the 2020 ‘Company Value’ Award for ‘Adaptability’.

As Client Services Manager, I was responsible for leading a 5-10-member client services team to manage key national accounts and drive sales of digital media, graphic design, and IT services.I developed effective strategies to sustainably grow the customer base, enhance client retention, articulate the unique value proposition of the company’s product portfolio, and incorporate customer feedback into the product development cycle.Here are some of the ways I’ve made positive contributions to business performance:➥ Recruited, trained, managed, and supervised key personnel servicing national accounts.➥ Developed instruction manuals, SOPs, and guidelines for client-facing teams.➥ Led a suite of initiatives to enhance client satisfaction and minimize customer attrition.➥ Supported and facilitated IT demonstrations for current and prospective clients.➥ Analyzed client feedback to shape and inform the product roadmap.➥ Optimized key processes and procedures governing new account launch, follow-up, and quality control.➥ Researched and developed functional specifications for feature additions to existing software.➥ Partnered with IT, sales, and marketing teams to deliver 300% YoY revenue growth in 4 years.➥ Collaborated with Enterprise Rent-A-Car executives to develop a website that meets their immediate and long-term business needs.➥ Delivered a new software platform for Advantage Rent a Car (including training manuals) that interfaces with online travel agents and booking platforms.

Bs, Business Management

Aa, Liberal Studies