Sally Macmillan Email & Phone Number

Maidenhead

Windsor

Responsible for developing the business strategy for Tesco experiences and events programme to prospective FMCG clients. Lead the teams responsible for all elements of delivery from account handling to support services and staffing.

Worked closely with the Head of Account Management, responsible for 90+ staff in the department and for overseeing recruitment, training & development needs.Driving cultural change, attracting and retaining first class talent and providing a best in class training programme.

Devised an overall vision and implementation plan for the Tesco business to create more integrated and experiential promotions.Led the Halifax retail team in the planning and delivery of all campaigns and marketing across Halifax and Bank of Scotland estate.

Led a team of 6 account handlers with 2 direct reports to deliver in excess of 80,000 instore campaign days.Seconded to Tesco Marketing one day a week to ensure a strong partnership. Worked closely with trade marketing to understand their strategic business plans and align the instore events calendar accordingly.

Managing & delivering Tesco instore experiential campaigns on behalf of FMCG brands.Working closely with clients to understand their annual plans and create bespoke sampling and events packages to support key initiatives.

A youth marketing agency specialising in field marketing and events amongst the student population.