Spreading the word of REACH's mission to increase economic prosperity on the Central Coast of California through digital channels, media, events and more.

Highlight community storytelling through popular monthly speaker series. Plan topics, work with speakers and write program materials/scripts. Also Business Education Coordinator/Writer from 2017-2018, writing news and advocacy pieces, executing email campaigns and planning workshops and events.

Adjunct lecturer in the Journalism Department, teaching writing, editing, public relations and media/self/society

Write profiles, trend pieces and service articles for The Tribune’s award-winning wine/destination magazine, Vintages—a 100-page glossy offering fresh perspectives on emerging trends, artisanal producers and useful maps and information on more than 200 regional wineries—as well as its business magazine, Biz Buzz Extra, and the daily print and digital edition.

Work with a variety of media, agencies and businesses to develop compelling content for publications, web sites and blogs, including Forbes.com and Monster.com. Consult on content and editorial strategy.

• Developed award-winning content and analysis for the distinguished content strategy consultancy's enterprise-level clients• Provided content + architecture analysis and recommendations • Promoted thought leadership through blog posts, whitepapers and social media contributions

• Increased online presence by improving content, SEO and site architecture of the chamber's high-traffic tourism marketing web site, including the addition of popular photo galleries and slideshows• Developed strategy, architecture and content for new business news website serving 1,400 local businesses

• Developed and implemented editorial strategy as first local online editor, overseeing people and processes.• Drove dramatic increases in content, page views and visitors by ramping up breaking news, feature and multimedia content• Led editorial department’s role in a full redesign with emphasis on information architecture and user experience• Developed new travel/tourism section, including writing and curating content, gathering extensive listings/resources and creating photo slideshows

• Developed content strategy for relaunch of wine/tourism magazine and new online companion site covering the fast-growing Paso Robles wine region• Assigned, edited and wrote content for both print and online

• Led core reporting team in daily coverage, investigative projects and innovative features for dominant news source in California's Central Coast

• Revamped features/lifestyle section with focus on fresh, engaging content, alternative storytelling• Key participant in strategic planning that increased circulation of zoned edition against hometown daily• Led team in producing innovative news coverage in new competitive market

• Led reporting staff to win four MDDC Press Association awards, the first in several years• Led reporting staff in covering Montgomery County, a Washington, D.C., suburb with a school system, government and operating budget larger than many states

• Contributed to award-winning series on city's looming financial crisis

• Led reporting staff in covering Fairfax County, a Washington, D.C., suburb with a school system, government and operating budget larger than many states

• Hired as copy editor and quickly promoted to city editor• Invigorated staff to produce higher volume and more sophisticated local coverage