Sally Newell Cohen Email and Phone Number
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SHAPING STRATEGIES THAT DRIVE EXCELLENCE, SUSTAINABLE GROWTH AND BRAND AWARENESS. As a transformational leader, I am known for creating and executing breakthrough strategies that elevate competitive advantage, promote growth and enhance brand equity/awareness in global business environments. I accomplished these results by building a strong team, identifying the organization’s unique positioning and then driving global marketing, advertising, digital marketing, brand management and public relations initiatives. I am also known as a champion of continuous improvement by developing and fostering a high-impact, dynamic organization for business expansion. My strengths also include improving operations through data-driven analysis of organizational effectiveness and productivity. A respected voice and leader in setting strategic direction and bolstering future growth, I partnered with my organization’s Board of Directors and CEO in designing an aggressive, yet achievable strategic plan. I also spearheaded our brand refresh, revitalizing our image and building membership while retaining our current base. The result: new programs and leader development initiatives which are elevating our organization to new heights. Skills & Competitive AssetsStrategic Planning | Board Governance |Transformative Marketing | Organizational Leadership | Team Building & Leadership |Communication Strategies | Budget Management | Market Planning | Operations Planning and Resource Allocation | Content Strategy | Vendor Management | Brand Design & Management | Change Management | Public Relations | Strategy & Execution | Sales Force Tools | Corporate Identity
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Senior Vice President Global CommunicationsIcann Oct 2018 - PresentLos Angeles, Ca, UsHired by the Chief Executive Officer to serve as a member of ICANN’s Executive Team, bolster the organization’s external presence and strengthen the existing team. Manage a $10M budget and lead a global team of 24, including three senior directors, four directors and three senior managers. Oversee all internal and external communications and language services activities. Executive co-sponsor of the Information Transparency Initiative, a multiyear, $10.3M website transformation to improve searchability and user experience. Lead strategic communications efforts for the Board of Directors, CEO, and high-profile initiatives. Manage crisis communications.
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Chief Operations OfficerToastmasters International Aug 2013 - Aug 2018Englewood, Colorado, UsSecond-in-command and right-hand to the CEO, setting strategic direction, providing innovative marketing vision and guiding resource planning, as well as competitive and organizational intelligence. Manage a $10M budget and lead a team of 52, including three directors and six managers, in creative strategy for all external communications, event planning, research, education, training, marketing and public relations. Serve on financial review committee, and participate in the selection and relationship management of auditors, healthcare providers, legal counsel, investment partners and other key vendors. Trusted advisor to the Executive Committee and Board of Directors, and liaison for several Board committees.Since 2012, serve as Executive Sponsor of the complete redesign of Toastmasters’ education program, Pathways, providing leadership to a 65-member cross-functional team in the design, development, business process alignment, technology planning, rollout and implementation of Toastmasters’ first significant update to its program in 70 years. Primary program lea -
Managing Director, Communications And DevelopmentToastmasters International Nov 2011 - Aug 2013Englewood, Colorado, UsSelected for a newly created position to advance strategic initiatives including organizational development, volunteer leadership development, communications skill-building and marketing strategies. Managed budget and team of 24 in creative strategy for external communications, international media and social media in support of 265,000 members in 132 countries. Directed research, education, club and district services, training and public relations initiatives that improved the member experience and strengthened support for 70,000 volunteer leaders. Served as Secretary/Treasurer of the Toastmasters International Board of Directors and liaison to several Board committees.
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Director Of CommunicationsToastmasters International Aug 2009 - Nov 2011Englewood, Colorado, UsBolstered organization’s external presence, enhanced the marketing, public relations and communications efforts, and strengthened team. Established a culture of excellence, leading a team of 15 in marketing, communications, education, training, public relations and graphic design. Appointed as Secretary/Treasurer of Toastmasters’ International Board of Directors. Served as liaison to several Board committees on campaign and election policy, recognition programs for leaders, digital content distribution and other strategic topics.
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General Manager And Senior Vice PresidentWundermarx Inc. 2004 - Aug 2009Tustin, Ca, UsHired by agency founder to oversee a full-time and freelance staff of writers, account managers, media relations representatives, graphic artists and administrative support in public relations and marketing strategy for a diverse client base. Also responsible for accounts receivables and payables, human resources and operations. Played a key role in business development, from initial meeting through final contracts. Lead strategist and client liaison for agency accounts, including communications strategy, action plan and content development for website, collateral and branding. -
Director Of MarketingSafewater Anywhere 2001 - 2004Directed creation of all marketing materials, including online, direct and infomercial, while simultaneously managing sales activities and customer service.
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Group ManagerIngram Micro 1992 - 2001Irvine, Ca, UsManaged 25-member team of project managers, proofreaders, copy editors, copy managers, writers and editorial assistants in writing and editing of all marketing communications, including advertising, direct mail, newsletters, catalogs, product guides, brochures, sales kits and projects with the goal of increasing sales and company visibility. Key contributor in designing the brand strategy, positioning Ingram Micro as the worldwide leader in distribution.
Sally Newell Cohen Skills
Sally Newell Cohen Education Details
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Keene State CollegeJournalism -
Harvard Business School Executive EducationLeadership For Senior Executives 2013
Frequently Asked Questions about Sally Newell Cohen
What company does Sally Newell Cohen work for?
Sally Newell Cohen works for Icann
What is Sally Newell Cohen's role at the current company?
Sally Newell Cohen's current role is Senior Vice President Global Communications at ICANN.
What is Sally Newell Cohen's email address?
Sally Newell Cohen's email address is sa****@****ell.net
What is Sally Newell Cohen's direct phone number?
Sally Newell Cohen's direct phone number is +194941*****
What schools did Sally Newell Cohen attend?
Sally Newell Cohen attended Keene State College, Harvard Business School Executive Education.
What skills is Sally Newell Cohen known for?
Sally Newell Cohen has skills like Strategic Communications, Public Relations, Leadership, Marketing, Public Speaking, Strategic Planning, Management, Nonprofits, Editing, Team Leadership, Speech Writing, Training.
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