Sally Newell Cohen Email & Phone Number

Los Angeles, Ca, Us

Hired by the Chief Executive Officer to serve as a member of ICANN’s Executive Team, bolster the organization’s external presence and strengthen the existing team. Manage a $10M budget and lead a global team of 24, including three senior directors, four directors and three senior managers. Oversee all internal and external communications and language services activities. Executive co-sponsor of the Information Transparency Initiative, a multiyear, $10.3M website transformation to improve searchability and user experience. Lead strategic communications efforts for the Board of Directors, CEO, and high-profile initiatives. Manage crisis communications.

Englewood, Colorado, Us

Second-in-command and right-hand to the CEO, setting strategic direction, providing innovative marketing vision and guiding resource planning, as well as competitive and organizational intelligence. Manage a $10M budget and lead a team of 52, including three directors and six managers, in creative strategy for all external communications, event planning, research, education, training, marketing and public relations. Serve on financial review committee, and participate in the selection and relationship management of auditors, healthcare providers, legal counsel, investment partners and other key vendors. Trusted advisor to the Executive Committee and Board of Directors, and liaison for several Board committees.Since 2012, serve as Executive Sponsor of the complete redesign of Toastmasters’ education program, Pathways, providing leadership to a 65-member cross-functional team in the design, development, business process alignment, technology planning, rollout and implementation of Toastmasters’ first significant update to its program in 70 years. Primary program lea

Englewood, Colorado, Us

Selected for a newly created position to advance strategic initiatives including organizational development, volunteer leadership development, communications skill-building and marketing strategies. Managed budget and team of 24 in creative strategy for external communications, international media and social media in support of 265,000 members in 132 countries. Directed research, education, club and district services, training and public relations initiatives that improved the member experience and strengthened support for 70,000 volunteer leaders. Served as Secretary/Treasurer of the Toastmasters International Board of Directors and liaison to several Board committees.

Englewood, Colorado, Us

Bolstered organization’s external presence, enhanced the marketing, public relations and communications efforts, and strengthened team. Established a culture of excellence, leading a team of 15 in marketing, communications, education, training, public relations and graphic design. Appointed as Secretary/Treasurer of Toastmasters’ International Board of Directors. Served as liaison to several Board committees on campaign and election policy, recognition programs for leaders, digital content distribution and other strategic topics.

Tustin, Ca, Us

Hired by agency founder to oversee a full-time and freelance staff of writers, account managers, media relations representatives, graphic artists and administrative support in public relations and marketing strategy for a diverse client base. Also responsible for accounts receivables and payables, human resources and operations. Played a key role in business development, from initial meeting through final contracts. Lead strategist and client liaison for agency accounts, including communications strategy, action plan and content development for website, collateral and branding.

Directed creation of all marketing materials, including online, direct and infomercial, while simultaneously managing sales activities and customer service.

Irvine, Ca, Us

Managed 25-member team of project managers, proofreaders, copy editors, copy managers, writers and editorial assistants in writing and editing of all marketing communications, including advertising, direct mail, newsletters, catalogs, product guides, brochures, sales kits and projects with the goal of increasing sales and company visibility. Key contributor in designing the brand strategy, positioning Ingram Micro as the worldwide leader in distribution.

Bachelors, Journalism

Leadership For Senior Executives 2013