Sally Cole Email & Phone Number

Austin, Texas

Story Hour Academy provides free video lessons to beginning readers online at storyhouracademy.com.

Remote

Launched products for the Autodesk Education Experiences (AEX) group on contract through TalentWave.

Austin, TX

Executed content marketing plans for technology marketers. My clients benefited from an accumulation of know-how from my 5 years in marketing at Google, 2 years at DoubleClick, 3 years with start-ups and 2 years with Microsoft.

Greater New York City Area

• Planned and executed marketing programs in support of display advertising products. Accountable for launching new ad platform and media products. Spearheaded marketing strategy development and execution for 3 key.
• Spearheaded introduction of Google’s brand measurement solutions to the marketplace, moving from a non-player to a leader in less than 6 months.
• Changed perception of Google’s DoubleClick Ad Exchange from that of a new entrant in the real-time bidding space to that of the #1 leader in the space in less than 1 year.
• Launched Google’s documentary film “Project Re: Brief” by targeting brand advertisers with a full week of live speaking events and social media promotion during the 2012 Cannes Lions International Festival of Creativity.
• Equipped sales staff with materials needed to sell Google’s ad platform and display media solutions to ad agency and marketer clients.
• Awarded by Google’s sales and marketing leadership with five spot bonuses in 2012 including one platinum spot bonus and three gold spot bonuses.

Greater New York City Area

• Retained by Google, Inc. after company purchase and charged with developing and launching marketing strategy for DoubleClick’s rich media, emerging and publisher products.
• Rebranded rich media product from DART Motif to DoubleClick Rich Media and achieved a #1 competitive position in the market.
• Managed more than 24 campaigns in 12 months in categories including webinars, client appreciation events, direct mail and sponsored events.
• Launched and managed post-momentum marketing activities for 7 new products, features and solutions.
• Instituted new rich media ad formats through channels including public relations, blogging, SEO, sales support materials and speaking engagements.

Redmond, WA

Produced content packages for MSN Movies and MSN TV web sites in highly deadline-driven environment. Managed relationships with 3rd party content providers, secured content assets, managed editorial content and published weekly updates.

Greater Seattle Area

• Created product positioning strategy, launched new products and output promotional materials to support B2B sales channel. Managed trade marketing, including events, direct mail, email and CRM.
• Executed outbound campaigns including tradeshows, print, online, direct mail and branding.

Greater Seattle Area

• Developed marketing strategy for 2 startups under the same management team into market leadership positions within their respective markets. Worked directly with clients to close deals. Managed $60K budget.
• Drove awareness of Octane Mobile’s leadership in the machine-to-person multimedia messaging services (M2P MMS) space across the mobile industry.
• Launched developer partner program to expand the sales channel through coordination with high-end web development agencies.
• Facilitated sale of client-server Flash development software into the 2nd largest online dating service provider.

Redmond, WA

Managed the programming and traffic disbursement of the homepage and newsletter on contract for WindowsMedia.com. Managed external relationships with media companies and content providers in categories including news, music, television, radio, movies, sports, and games. Focused on optimizing the user experience, coordinating closely with category producers.

Greater Seattle Area

Responsible for production and promotion of all free areas of the DeepCanyon.com market research website. Worked closely with internal and external groups including the customer care group, marketing group, PR agency, and web marketing agency. Directly managed a team of four full-time staff.