Senior strategic partner working across both qualitative and quantitative projects. This dual modality means I am able to incorporate the discipline of numbers + the creativity of real human interaction into my work, giving me a much more holistic understanding of people as consumers and the landscape in which they're operating.Specialist areas: thought-leadership, investment & innovation strategy, retail, consumer understanding + brand health & developmentHaving worked as the Quantitative lead for The Source when the company was in its infancy, it's a pleasure to be back.

Crystal gazing for sceptics. Pivoting the Manifesto Woman brand to create a new platform for cultural commentary. Part crystal gazing, part market intelligence. A portal to the future, rooted in what is happening right now.