Working with Managing Director and long term business associate Jontje Cunliffe-Lister, my international experience is an added bow to the HRH collection as offers full representation to raise the awareness of the HRH hotel collection by being included at trade shows and sales missions. Our main focus is North America which has been the quickest inbound market to recover with the UK being the number one European destination.

Meet Devon has now re-launched (June 2021) with a fresh concept for business tourism across the whole county of Devon in South West England. Working in joint partnership with long term business associate Nicky Harding, formerly of Conference English Riviera in Torquay, and between us we have 40 years industry experience. Together we are a venue sourcing agency with the key aim to drive business tourism in and around Devon. Being the 3rd largest county in England, there are many choices of venue and team build facilities to suit all enquiries. From large convention facilities in coastal towns to discreet country house hotels in rolling Devon countryside, we can match your enquiry to suit. We are promoting the region as a destination for all business events, including association, corporate meetings, incentive and golfing groups, celebratory events and film /TV location scouts. With such stunning coastline circumnavigating on both the North and the South, and masses of open countryside with fresh air for fresh thinking. An excellent communication infrastructure and easily accessible. The perfect destination for all.

My main focus is the international market and offer representation for the hospitality industry on a freelance basis. I represent a number of venues predominantly in the South and South West of England from top end luxury leisure to developing the incentive market. For luxury leisure - I have worked for (and latterly) represented Bovey Castle until September 2014, at Virtuoso Travel Week, as well as targeted sales weeks in the US and also at ILTM in Cannes. For the Incentive market I attended IMEX and IBTM each year, as well as Confec and Confex and forums that fall within budget. I now work with other venues which I am introducing to the international platform - mainly in the US and China.For international - I am responsible for sourcing and applying for grant funding from Department of Trade and Industry (DIT's) which is formerly the UKTI, or RGF - whichever is relevant and is being supported, and have been successful on 90% of applications.Some of the venues that I am currently representing are Dartington Hall, The Deer Park Country House Hotel, ANRÁN and recently Broughton Hall in Yorkshire. Previously, Bovey Castle, Leeds Castle in Kent, Danesfield House in Marlow and Stapleford Park in Leicestershire. Working closely with VisitBritain and VisitEngland attending various travel trade events (budgets permitting) such as Destination Britain North America, IMEX America, AIBTM, IBTM, IMEX and more recently ILTM Asia in China. Targeting luxury leisure and incentive. I also am selling 3 privately owned house which are available for exclusive use hire - so being "Lord"​ and "Lady" of the Manor with luxury and top rate service being paramount.Working closely with international agents and key clients to grow awareness of venues in the UK, focusing on the US and for the past 3 years, Asia. Attend key sales missions to represent my venues where appropriate.

I'm a director for VisitDevon, and consult for them for 3 days a week. My role is to develop and carry out the day-to-day activity and ensure consistency. I carry out active sales of Devon as a destination by way of trade events and sales missions both nationally and internationally. This interacts well with what I currently do for my existing clients as Sally Everton Associates. Working closely with VisitBritain and VisitEngand as well as ETOA and other tourism related organisations to raise the awareness to make Devon a globally known brand. Hosting press and buyer Familiarisation trips, combining the very best experiences from the tourism and food and drink sector around the county.

Continuing on from my previous role as development and relationship manager for Food & Drink Devon, I am now an Ambassador and continue to support this not -for-profit organisation. This ties in so well with what I do within the tourism sector - the continuous cross over between the two sectors is advantageous in growing both platforms. Food Drink Devon – 'Love the Flavour' represents a membership of like minded businesses, dedicated to providing good quality local food & drink. The association is committed to continuously achieving its mission - a nationally recognised brand for outstanding sustainable food and drink.'

Director of Sales - responsible for national and international sales. Development and growth of business and sales strategy into this luxury resort. Luxury leisure - global - Bovey Castle is a Virtuoso and American Express appoved property. Meetings and Incentive business - global. Corporate -global, golf - global. Work with local and national tourism consortias -VisitDevon/VisitBritain/MeetEngland/Small Luxury Hotels/Pride of Britain. Working domestic and overseas markets - mainly in the US and Europe, Also work as part of the sales team for Bovey Castle's sister hotel in Jersey, - Grand Jersey. Responsible for selling UK markets into Jersey and Jersey corporate clients to Bovey Castle - highlighting the excellent air travel links and close proximity to the Channel Islands (35 minute flight JER to EXE)Attend overseas trade events - For Leisure - Virtuoso TravelWeek (Vegas) ILTM (Cannes) Sales Calls (US - Virtuoso, SLH and Celebrated Experiences who represent us in the US)For Corporate and Incentive EIBTM (Barcelona)IMEX (Frankfurt), ILTM (Cannes), IGTM (Europe) and Confec - mostlystand partner with Visitbritain.

Responsible for Sales and Marketing for the Barcelo Imperial Hotel in Torquay (base hotel) with a regional sales role for meetings and events for the group. Responsible for sourcing, growing and developing the business for 20 UK hotels - in particular the conference and events business to agents and corporates from Cornwall to Hampshire. This included international association business. Member of ICCA which was down to me to work the very extensive data base for leads and generate business proposals to prospective groups.

Barcelo UK Duties as below - but in Devon and South West, incorporating 20 hotels across the

Responsible for The Randolph and The Eastgate Townhouse in Oxford and The Bear at Woodstock - strategic sales and business planning to develop business into these hotels and into the rest of the group of 66 hotels - but predominantly Oxford! Founder member of Oxford Marketing Group - the 6 of us grew the concept of Destination Oxford - plus attendance of events around the UK for leisure and meetings. On the panel of judges for Toursim SExcellence Awards.

Macdonald Hotels, responsible for four hotels in Oxfordshire, including the world famous Randolph. National estate of 66 hotels UK wide. Duties as below - plus partnerships with clients such as Blenheim Palace. Steering group member of Oxford Marketing group for 5 years to drive leisure and business tourism to destination Also launched Destination Oxford - (Conference Bureau) by recruiting agency and partners buy in. Organised attendance of trade shows until tourism manager recruited - 2 years Tourism Skills Council - steering group

Sales Manager - pre opening, opening and post opening of the Holiday Inn Oxford. Strategic sales and business planning to developbusiness into this corporate hotel in this fabulous city. Founder member of Oxford Marketing Group - the 6 of us grew the concept of Destination Oxford - plus attendance of events around the UK for leisure and meetings. On the panel of judges for Toursim SExcellence Awards.

Same as for Holiday Inn Oxford - joint role

Intercontinental Hotels) Responsible for opening hotel in

Responsible for all national sales such as major retail outlets, New HomeDevelopers and Motor franchises,. Setting budgets and quarterly re-forecasting. Organise events such as the Oxford Mail Motor and Leisure Show, Health & Fitness Exhibitions, Business to Business Exhibitions at Blenheim Palace, Wedding Fairs, Homes & Interiors to name a few. Work closely with many local and national businesses throughout the region.

Managing a team of 12 field sales executives looking after retail, motors and property. Key account management of the top spending accounts such as Hartwell plc; the Co-op, main property agents, and retailers. Responsible for setting targets to individual team members, motivating and dual calling, and being responsible over achieving overall targets in the various sectors, growing revenues and market share in all areas against our competitors. Hitting tight deadlines in one daily, 5 weeklies and 3 lifestyle glossy magazines.

Responsible for the retail, property and motors teams to generate revenues and achieve strict monthly targets for daily and six weekly newspaper titles as well as 2 glossy A4 magazines. Managed a team of 27 with teams in both field sales and telesales, ensuring they were motivated and achieving monthly targets. Client facing with key accounts across all sectors.

Retail, Retail features, magazines Property and Motors; Responsible for 27 team members, setting budgets, re-forecasting, achieving sales targets, thinking of new innovations to generate new revenue streams, secure new business, client visits. Producing A4 and A5 quarterfolds Organise annual events. Gained in-depth local market knowledge. Work closely with major businesses throughout the country. Category Sales Manager (Motors and Property Sales teams

Sidwell Street Exeter Visiting and developing new business toDevon. local motor dealers around the south west.Include advertisement design, working to tight deadlines.