A content strategy doesn't start with setting goals, it starts with research. One of the hottest trends in content for 2019 is to increase the quality of your content - not just publish more content. To do this you need data: what's out there now, what your audience finds interesting and valuable, and where there are gaps you can fill with your unique expertise or information.Strategy comes into play to figure out how to use that data. Now you can set goals and work out how to create content that's at least twice as good as anything out there on that topic. Your content strategy is the guide to giving people interested in your brand exactly the right content at the right time to move them towards a decision to do business with you.How I can help:Content Strategy: It takes skill, experience, and the right tools to do the research needed. I can help you find the data you need, set your goals and map out the strategy needed to improve your content marketing results. Content Creation:As a freelance writer, I can help you create the content you need - blog posts, articles, thought-leadership pieces, email campaigns, and ghostwriting for executives. I have a talented team that can do all the heavy lifting - research, editorial calendar, design, content amplification, monitoring, managing and measuring campaigns. Training: I offer tailored training programs for in-house teams to get your staff up to speed on all the latest digital and social technologies. I've trained more than 2500 executives at major companies (like Time Warner Cable, Proctor & Gamble, Hilton Hotels) and PR agencies in the US, UK and Asia to create a digital PR and social media strategy and how to develop effective content that meets the needs of your audiences at every stage of the stakeholder or customer journey.My blog http://www.ProactiveReport.com is a guide to how technology affects the practice of PR and marketing.