Sally Greenaway Mcim, F Idm Email and Phone Number

Utilise insights, feedback, and analytics to inform strategic decisions. Implement strategies that ensure our customers derive maximum value from our services. Collaborate cross-functionally to align on customer objectives and market trends. Drive customer advocacy by identifying opportunities for case studies, testimonials, and referrals. Design compelling propositions that drive commercial success. Manage team of CX Consultants.

Responsible for successfully delivering all new CX projects. Sharing industry knowledge to internal and external stakeholders. Producing and presenting customer journey audits for prospective and existing clients. Designed new sales propositions to meet market demand. Identify and develop opportunities for growth, Mentoring the account management team.

Responsible for marketing audits, and running branding /project specific workshops for new and existing clients. Managing projects from initial brief to post-delivery. Working with the creative team to ensure projects meet client objectives and brand guidelines. Develop strong relationships with clients and deliver high levels of client care. Manage account revenue stream.

Project-based consultancy working with clients on activities including :Marketing strategyBranding - refresh, new projects, guidelinesIdentifying new business opportunitiesCopywritingSocial media strategy and campaignsCo-promotional activitySponsorship opportunitiesDirecting photoshoots

Responsible for creating a marketing strategy and plan to support Home and Office City - B2B/B2C retail.Re-branding of communication material, creation of a loyalty programme to retain and recruit new customers, and research into new market opportunities. Selection of merchandise and in-store shop display. Attending trade fairs in USA. (After returning to the UK my role was changed to a focus on creative support and approval and the production of the annual sales brochure).

Marketing manager for subsidiary company of Porsche Cars GB encompassing 4 Porsche Dealerships (which represented 25% of UK market share), 2 Lamborghini Dealerships and 3 Audi Dealerships in London and the South Coast. Working closely with the MD to establish a robust marketing communications plan that met with national brand requirements. Media agency management.Event planning - track days, used car weekends and new model launches. Co-promotional activity with selected companies such as Neilson holidays and the Harbour Club, London. Successfully relaunched a programme to retain servicing of older Porsche vehicles.

Based at the LesiureWorld complex in Southampton. Responsible for the successful venue launch, and overseeing all marketing activity for the nightclubs, bars, restaurants and casino. Secured sponsorship and co-promotional deals with both local businesses and national brands. Invited to join the national brand team to enable roll-out of new multi-leisure sites in UK.

Representing 3 radio stations (Power FM, Ocean FM and Capital Gold) I consistently over-achieved against performance tagets. Working alongside the Sales team, my role was to create on and off-air activity that met both Station and Client objectives. Key successes included the introduction of the “PartyNight” cruises with P & O ferries, Walls Ice Cream Summer promotions, and securing sponsorship for the Power in the Park live concert events.