Sally Patton Email & Phone Number

Atlanta, Georgia, Us

• Edit and rewrite all field publications including training modules, conference brochures, speeches, bios, web copy and email blasts to correct spelling, punctuation, syntax and grammar• Work closely with creative and project managers to approve layout and iteration of publication versions• Rewrite publications to ensure their alignment with the voice of the organization • Help plan the content of publications based on organizations style and editorial policy • Approve final layout versions of all material, both published and on the web

Mount Maunganui, Bay Of Plenty, Nz

• Developed strategic marketing plan, along with voice of company to target prospects for release of new technology• Wrote, updated, and managed copy for three websites • Analyzed weekly performance metrics in Mixpanel to provide engineering team with guidance for iterations of product• Pitched hundreds of publications to gain exposure for new product release• Created and authored content writing strategy to engage end users to increase sign ups with targeted CTAs • Managed social media accounts; creating ads for Google, Facebook, Twitter• Increased conversion rate by 15% using response email, unique landing pages, and CTAs

Los Angeles, Ca, Us

2011 – Current Atlanta, GA Freelance Writer• Communications Consultant for Novelis Corporation• Senior Editor for Intergraph Corporation• Huffington Post Award for “Best Missed Connection”• Researched, authored, and edited feature articles for Lifestyles Magazine: “Chattahoochee River Keepers” and “Autism and Spinal Adjustment” - Summer Issue 2013; “Staplehouse” - Fall Issue 2013 • Researched, authored, and edited eBook for Morningsicknessinfo.org• PR Specialist for the 2013 AiMA Awards • Built, designed, managed, and promoted personal website using industry-standard social media channels

Charleston, South Carolina

Point person between Publisher and advertisers, sales, clients, editorial, and marketing to publish Garden & Gun six times annually ● Wrote and edited all correspondence from the Publisher to clients, competitors, and current/prospective/new advertisers, i.e. welcome, follow­up, cover letters, thank yous etc. ● Managed ad cycle throughout publication of most lucrative issues (Feb/Mar—Jun/Jul 2012); revenue increase of 71.7% vs. 2011 ● Edited Publisher’s Letters for factual information and grammatical correctness ● Proofread all marketing material to ensure accuracy prior to print ● Authored and edited “Live the Life” section of both the in­book and online portion of Garden & Gun ● Ensured advertising placements were correct during layout ● Acted as main resource to Publisher for all questions on grammar, spelling, and fact checking

Chicago, Illinois, Us

Integrated national branding strategy at the local level, building relationships with national and international publications such as USA Today, WSJ, and The Economist ● Pitched publications to obtain $789K of print advertising space, with potential reach for 28M viewers nationwide ● Drafted and edited press releases to local television, radio, and print outlets to raise $20K in six days following burglary ● Wrote to convince public officials from the City of Atlanta to formally recognize Alzheimer’s Awareness Month at City Hall with declaration and rebranding ● Streamlined donor acknowledgment response time by 80% by tailoring acknowledgements on a case by case basis ● Authored and edited proposals for “name the programs we had”, wrote end of year donor letter, major donor asks, Case Statement, talking points and presentations for President and EVP ● Wrote creative copy for newsletters, brochures, catalogs, and flyers—managed print production after sign off ● Managed all phases of direct mail projects; monitored production teams; recruited and guided vendors; oversaw print operations, and coordinated mailing process ● Edited Alzheimer’s Association monthly newsletter and researched and wrote newsletter articles

Harrington, Righter, Parsons Atlanta, GA-New York, NY2006-2009Account Executive/Sales Associate• Wrote proposal persuading agency to enter new media market with first media purchase in 7th largest market• Produced variety of business materials to book $5M in revenue across 57 national network stations• Maintained daily contact with agency buyers and station sales staff in order to provide efficient service to executives• Prepared posting reports for executives using station log time records and Excel • Assisted in the transition of new Administrative Assistant hires to the firm by providing training• Created effective organizational and filing systems, including quick and thorough indexing, filing and offsite storage• Answered a high volume of calls and in-person inquiries from clients and colleagues; provided information and referrals • Directed the day-to-day work of numerous executives to ensure they met their time and production targets

• Managed marketing orders in accordance with established company protocol• Performed marketing research for clients and executives on products and services • Developed acute negotiating and relationship skills necessary for client and management interaction• Worked collaboratively with team members to prioritize and meet deadlines and goals using diplomacy to coordinate work flow• Assisted managers with special projects as needed, including building renovations and charity sponsorships • Responsible for marketing orders, including researching offers, aiding agency personnel with program and ratings information, financial management and problem resolution

Bachelor’S Degree, Creative Writing

Education record