Sally Kaplan Email & Phone Number

New York, United States

-Oversee editorial strategy, standards, and growth for the Reviews team (Business Insider's product review division), spanning nearly 20 reporters and editors and several verticals, including style, home, kitchen, tech, beauty, health, pets, and more. -Set annual and quarterly editorial priorities that align with goals across several teams, including business, product, SEO, and the larger service journalism team-Support hiring efforts and career development for Reviews staff-Develop and lead coverage plans for major deal days and tentpole events-Work across teams to create data-based tools and processes that empower confident decision-making

New York City Metropolitan Area

-Developed strategy for style, beauty, deals, e-learning, and book coverage-Worked directly with editors to support their needs and develop their skills-Oversaw editorial data projects, reports, and calendar planning tools across verticals-Collaborated across business, analytics, and SEO teams-Developed editorial SEO strategy for evergreen and deal-day coverage-Supported annual and quarterly strategic planning across teams-Built a diverse network of freelancers, potential hires, and industry contacts

Greater New York City Area

-Developed editorial strategy, overseeing the growth and direction of the style, beauty, education, deals, and gift guide verticals for Insider Reviews, Insider’s service journalism team-Collaborated closely with SEO, analytics, and business partnership teams-Managed a team of reporters, editors, and freelancers-Oversaw the Insider Reviews graphic and photo visuals team, creative-directing special photo projects

Greater New York City Area

-Edit and manage a team of product journalists -Test products and write editorial reviews across all verticals, including fashion, tech, lifestyle, and home.-Strategize to increase affiliate revenue, SEO, and operations across the Insider Picks vertical-Utilize data to optimize CTR and conversion rates

Greater New York City Area

-Wrote, tested, and edited for affiliate-based lifestyle, deals, and social-forward content -Utilized SEO and user data to analyze shopping trends and optimize articles-Wrote for syndication across Hearst Digital Media titles and partners including Cosmopolitan, Elle, Esquire, MSN, and others-Started as contributing editor

Greater New York City Area

-Write highly shareable, creative product-based content that optimizes affiliate commissions and profit-Created and authored the highly successful "What’s Trending on Amazon" series-Tripled all monthly profit goals -Posts receive an average of 6 million views per month

Wrote, edited, photographed, and published all content, as well as managing social media presence. Salnourished included sections for vegetarian food hacks and recipes, restaurant reviews, design trend and product roundups, and DIY projects. This website is no longer active.

Washington D.C. Metro Area

-Developed digital advocacy campaigns to encourage student activism online and on campuses-Built collaborative partnerships with companies and organizations like Lush, Ben & Jerry’s, and ACLU to promote or co-sponsor campaigns and actions -Built and coached national student advocacy chapters -Developed and managed websites

Washington D.C. Metro Area

Researching donors and philanthropic prospects to maintain CAP's $27 million+ annual budget.

Washington D.C. Metro Area

Researched international and domestic policy attitudes, contributed to published research reports with PIPA and Brookings, maintained press databases and website Worldpublicopinion.org

Washington D.C. Metro Area

Coordinated with 1000+ university career centers for participation and sponsorship for the 2012 National LGBTQ Student Career Conference held in Chicago.

Bloomington, Indiana Area

Gathered materials, edited quizzes and exams, graded work for Honors and regular L201 Legal Environment of Business class in the Kelley School of Business with Prof. Kyle Langvardt.

Bloomington, Indiana Area

Research assistant in the Kelley School of Business for Prof. Kyle Langvardt on his personal research. Topics included implications of the use of virtual courts and various other subjects.

Bachelor Of Political Science, Minor In Lgbtq Studies

Bachelor Of Arts (B.A.), Political Science And Political And Civic Engagement (Pace)

Activities and Societies: Scholar of Highest Distinction, Deans List, Keshet President