Cosset Maternity is a Lebanese Brand founded in 2018. We offer pregnant women matching maternity sleepwear and newborn sets. Our sets are loved most by mums to cherish moments of pregnancy and labor, nursing and beyond.• Achieved a 39% sales increase in Q1 2021 through data-driven marketing and influencer partnerships.• Spearheaded co-branding initiatives which expanded product offerings, boosted sales and brand awareness.• Secured listing with “MumzWorld”, expanding the brand's reach and generating an additional 22% in yearly revenue.• Directed SEO to boost customer reach, while managing influencer and industry-specific campaigns in EG and UAE

• Led the "Quench the Thirst" campaign in collaboration with Pepsi, leading to a 30.37% increase in drink sales across UAE.• Oversaw a million dollars regional advertising budgets, ensuring high ROI across Middle Eastern and African markets.• Conducted a price elasticity study and revamped menu tier listings, resulting in a 38% revenue increase.• Developed a marketing strategy(right audience and market leverage ) that drove a 30% sales increase .

• Crafted and implemented marketing strategies and budgets, increasing brand visibility and driving revenue growth.• Managed social media campaigns and high-profile events, such as trade shows, to enhance customer engagement.• Produced and managed advertising content, photoshoots, and TV campaigns, significantly boosting market presence.

• Delivered daily competition reports and tracked online reviews, providing insights to improve competitive positioning.• Created impactful presentations and sales materials, ensuring consistent branding across touchpoints.• Assisted in implementing the Micros Fidelio’s Opera system, improving operational efficiency and customer satisfaction.

Title: “Insider Selling Behavior – The after-market underperformance and the survivability ofInitial Public Offering of the new economy sector: What is the effect of the expiration of thelock-up period?”