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I am passionate about making visions a reality and excel at:- Defining & Executing B2B Technology Marketing Programs- GTM Strategies that Drive Growth. - Articulating Transformative Value Propositions and Guiding Product & Customer Success to Deliver. - Identifying & Prioritizing the Execution of Transformative Business Programs.- Expert Collaborator and Herder of Cats to Achieve the Mission.With a career in telecommunications and network technology that has spanned Marketing, Channel & Partner Management, IT, Product Management and Public Affairs, I have successfully worked both sides of the aisle, within global and US service providers, and as a vendor to service provider ecosystem. Data driven, analytic and empathetic, able to discern the wheat from the chaff building plans and programs to execute. Acute focus on business results and delivering to the key drivers of success for customers and stakeholders.A creative and collaborative leader, I am particularly adept building highly effective teams to address complex opportunities and business imperatives. My life has been global, having worked and lived in Europe, Australia and the U.S.Areas of Expertise:- Go to Market Planning- Product Value Proposition and Positioning- Product Launch & Product Roadmap- New Market Entry and Market Expansion- Messaging & Positioning- Product/Market Business Case- Merger & Acquisition Integration - Customer Experience Management- IT-Business Portfolio Management - Transformation Program Management
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Chief Marketing OfficerVcti Mar 2019 - PresentSomerset, New Jersey, UsAs the first marketing executive in the company’s 25+ year history, instrumental in leading our pivot to deliver solutions that accelerate the ability of service providers and technology companies to provide fast and secure internet access and cloud services to everyone, everywhere. Defined and led execution of a cohesive market strategy and brand architecture creating synergy and strong value propositions across 3 distinct business lines. Driving marketing execution, including brand elevation, new go to market and sales processes, lead generation campaigns, employee communications, and product strategy, launch and marketing.70% growth in customer base within 24 months; 350% within 40 months.Revenue growth of 675%.Repositioned brand and launched employee value prop campaign to support recruiting goals. -
MemberChief Sep 2022 - Nov 2023New York, Ny, UsI’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Vice President, Strategic Program DeliveryAtn International Nov 2015 - Feb 2019Beverly, Massachusetts, UsLed digital transformation strategy and execution while also managing operations and business support systems for the telecom portfolio; established a program management operation for the corporation; managed a multi-country operations and delivery team.Exponential improvement in quality, reliability and customer experience of billing operations achieved within 6 months. Reduced lost revenue and improved time to market for new offers and products.Established a digital customer engagement program across all subsidiaries, expanding the functionality, intuitiveness, quality and security of the customer experiences, while creating new revenue opportunities. Managed deployment of a cloud field services management application and led cross functional team to drive continuous gains in productivity. Managed on time, on budget deployment of ServiceNow ITSM. -
President, Advisory BoardNetwork Design Decisions Inc (Nddi) Sep 2015 - Dec 2018With a mission to help communities access the full potential of high-speed broadband, NDDI offers a unique software-based solution (NOCPlan) to cost-effectively model design options for upgrading to or building a new high-speed broadband local network, integrating both demand and cost factors.Because the needs of each community are unique, NOCPlan - Network Options for Communities, produces customized network design with cost information based upon the priorities set by the community leadership. The solution also enables us to deliver comparative designs for communities that want to explore different speed and service scenarios.
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Principal ConsultantThe Hsm Group Sep 2014 - Nov 2015B2B Technology Market Strategy & Execution to serve the intersection of technology, marketing and customer experience. Digital transformation has impacted every aspect of the customer experience, fundamentally changing how businesses make decisions about the technologies to serve their customers, expand their product lines and open new markets. There is no common blueprint; the CIO/CTO is becoming more strategic and business-oriented than ever before, as the marketing, product and service organizations become more adept in applying technology for stronger business performance. Multiple members of the "C-Suite" -- the Chief Information Officers, the Chief Marketing Officers, Chief Marketing Technologist and Chief Customer Experience Officers - are contributing to and influencing every decision. The HSM Group has its roots in its significant experience working within IT, technology and marketing organizations. Strategies that strengthen the alignment among the key decision-makers, understanding what drives their success and communicating in their language, is the foundation for enabling faster customer acquisition and revenue growth for our customers.Current engagements include product marketing support for a new Internet of Things service.
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Avp ItFrontier Communications May 2012 - Sep 2014Dallas, Texas, UsRevenue acceleration and cost reduction through developing, innovating and managing platforms and technologies that enable product development, offer configuration-quoting and order orchestration, third party marketing and sales channels, and customer online account management. -
Avp, Enhanced Services Product PortfolioFrontier Communications Aug 2010 - May 2012Dallas, Texas, UsLeadership and P&L ownership of strategic enhanced services portfolio, focused on security and remote management of consumer and small business computers and networked environments. From a starting point of declining sales, transformed portfolio to achieve 25% year over year revenue growth and 17% improvement to P&L. -
Avp, Marketing & Product ManagementFrontier Communications Feb 2007 - Jul 2010Dallas, Texas, UsAcquisition integration leadership of marketing and product across all market segments and products acquired from Verizon on July 1, a total customer base valued at more than $4.5 Billion. Executed the complete Product and Marketing Plan on time and 11% under budget. P&L Product management, product development and launch, technology partner negotiation and product marketing of wireless and wireline broadband, internet and enterprise data services. -
Director, Product Marketing, Global Business ServicesAt&T Sep 2002 - Apr 2006Dallas, Tx, UsLed marketing campaigns to accelerate demand and revenue in global enterprise sector. Managed more than 10 major and 20 minor launches of new products and enhancements. -
Various Positions, Increasing Responsibility For New Offers & Global ProductsAt&T Jan 1996 - Sep 2001Dallas, Tx, UsLed product management team creating new technology solutions for US and global call center operations. Built solutions from AT&T Labs' technology and from third-party suppliers. Expanded service line globally, launched new services, and negotiated third-party supply agreements. -
Corporate Affairs & Strategy DirectorAt&T Jan 1990 - Jan 1996Dallas, Tx, UsManaged corporate marketing and brand positioning, public relations, public affairs and business planning, including industry development negotiations with the Australian Federal Government. Negotiated and managed national sponsorship of the Bell Shakespeare Company.
Sally Hudson Skills
Sally Hudson Education Details
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University Of MarylandEconomics
Frequently Asked Questions about Sally Hudson
What company does Sally Hudson work for?
Sally Hudson works for Vcti
What is Sally Hudson's role at the current company?
Sally Hudson's current role is Chief Marketing Officer at VCTI.
What is Sally Hudson's email address?
Sally Hudson's email address is sa****@****vcti.io
What is Sally Hudson's direct phone number?
Sally Hudson's direct phone number is +197861*****
What schools did Sally Hudson attend?
Sally Hudson attended University Of Maryland.
What are some of Sally Hudson's interests?
Sally Hudson has interest in Health.
What skills is Sally Hudson known for?
Sally Hudson has skills like P&l Management, Product Marketing, Sales Support, Product Development, Business Strategy, Competitive Advantage, Performance Management, Product Management, Sales Operations, Cross Functional Team Leadership, Strategic Partnerships, Strategy.
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