• Day-to-day management of all social media channels for the Santa Fe franchise including content calendar management, content publishing, community management, and the creation of relevant copy and visual assets within the Santa Fe brand voice, look, tone, and feel• Track, evaluate, and report social media channel performances and continually optimize executions to drive best results while promoting the visions and values of the company• Created Santa Fe’s first ever style guide inclusive of key brand assets and images used as a guide in defining Santa Fe’s unique tone of voice and translating that into distinctive style of copywriting • During the COVID-19 shutdown, I implemented unique social media and marketing strategies to maintain conversation and relationships with customers and encourage trust upon the end of the pandemic

Served and ensured quality attention was paid to customers utilizing my strong interpersonal skills while preparing cocktails

• Led and executed all digital strategy and creative development for the brand’s social media channels and CRM email marketing efforts increasing product awareness and marketing efficiency • Managed timelines, content creation and deployment of digital communications for a new product launch • Implemented new strategic approaches to better communicate product benefits and communication efficiency • Researched and communicated with college sports teams and specific athletes who would benefit from the exercise product to increase awareness and overall profits

• Led strategic research initiatives which informed Treework’s cross-channel marketing program and go to marketing plan• Analyzed consumer data reports to identify relevant and actionable market insights within the cannabis category to inform our digital marketing strategy and inform consumer segmentation• Helped craft marketing messaging and core brand identity to create distinct brand recognition • Acted as liaison between the marketing team and legal consultants to ensure all marketing materials followed the appropriate regulations

• Analyzed and input data to support efficiency of marketing programs • Crafted monthly newsletters with educational and engaging content for existing clients to increase profits